Language matters. At the School of Applied Linguistics, we research the key role played by language and communication, enabling practitioners and society at large to reap practical benefits from linguistics.
The two strategic areas of energy research and societal integration shape the ZHAW research agenda, and the School of Applied Linguistics incorporates related topics into its own projects and labs. For example:
- Swiss-AL, a web corpus of Swiss sources, has been compiled by the School of Applied Linguistics and is used by researchers and students to conduct data-supported and data-driven research on public discourses in multilingual Switzerland, including monitoring the energy discourse.
- In the LAIC Lab – Language Accessibility and Inclusive Communication Lab, our researchers collaborate with service providers, target group representatives and relevant associations to develop practical, needs-based solutions. These draw on well-established research about communication modes that foster societal inclusion for everyone.
Video series "Science talks"
Blog "Language matters"
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Tradurre il futuro: Tra collaborazione e innovazione linguistica
Come migliorare la qualità della traduzione automatica del linguaggio scientifico tedesco in italiano? Federica Lattanzio è in prima linea in questo ambito così dinamico. Attualmente dottoranda presso ...
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Augmented Reality in Online-Meetings. Ein Forschungsversuch
Kann der Einsatz von Augmented Reality die Zoom Fatigue bei Videokonferenzen verringern? Das will Anne Catherine Gieshoff herausfinden. Bis sie mit ihrem Projekt aber richtig starten konnte, hatte sie ...
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Generative KI: von der Experimentierphase zur etablierten Anwendung
Rund eineinhalb Jahre nach Lancierung von ChatGPT durch die Firma OpenAI ist klar: Die Auswirkungen der mittlerweile unzähligen Tools, die mit Generativer Künstlicher Intelligenz arbeiten, auf die ...
Professorships
In the professorships at the School of Applied Linguistics, we conduct research on language use in domain-specific communication, language-mediated cross-domain communication and media-mediated public communication.
Domain-specific communication
- German as a Foreign/Second Language (Prof. Dr. Liana Konstantinidou)
- Digital Linguistics (Prof. Dr. Philipp Dreesen, Prof. Dr. Cerstin Mahlow, Prof. Dr. Julia Krasselt)
- Intercultural Studies and Linguistic Diversity (Prof. Dr. Christiane Hohenstein)
- Language Management and Globalisation (Prof. Dr. Patrick Studer)
- Professional Literacy (Prof. Dr. Marlies Whitehouse)
Language-mediated cross-domain communication
- Applied Discourse Studies (Prof. Dr. habil. Ulla Kleinberger)
- Accessibility Studies (Dr. Martin Kappus)
- Interpreting Studies (Prof. Dr. Michaela Albl-Mikasa)
- Human–Machine Communication (Prof. Dr. Alice Delorme Benites)
- Creativity and the Language Industry (Prof. Dr. Chantal Wright)
- Translation Studies (Prof. Dr. Caroline Lehr)
Media-mediated public communication
- Journalism Studies (Prof. Dr. Vinzenz Wyss)
- Media Literacy (Prof. Dr. Guido Keel)
- Media Linguistics (Prof. Dr. Aleksandra Gnach, Prof. Dr. Wibke Weber)
- Organisational Communication and Management (Prof. Dr. Nicole Rosenberger Staub)
- Organisational Communication and Public Spheres (Prof. Dr. Peter Stücheli-Herlach)
Labs
The labs at the School of Applied Linguistics bring researchers in the professorships together with stakeholders from all areas of society. These experts from academia and professional practice collaborate to develop innovative and sustainable solutions for the benefit of society.
Projects
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ConnectEurasia
Development of students’ ability to navigate an increasingly uncertain global environment has become a major concern for business schools in today’s heightened geopolitical volatility. In parallel, markets such as those of Azerbaijan and Kazakhstan along the Silk Road hold great potential for Switzerland and ...
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Monitoring Vaccination Discourse
The WHO identified vaccine hesitancy as one of the ten major threats to global health. It can be assumed that the public discourse has a significant influence on the individual vaccine decision. Thus, to understand and counter vaccine hesitancy, it is crucial to understand how media reports on vaccination, how ...
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Strengthening ORD competences in the Applied Sciences: Open Educational Resources for Swiss-AL
Recent developments of platforms for Open Research Data (ORD) have led to a high demand for training materials that enable researchers to successfully use FAIR data. That is particularly true for platforms offering access to large collections of language data and the application of data-driven and distant-reading ...