Media use

Research projects in this area mainly investigate media use by children and adolescents but also by other age cohorts.

Overview of research projects

JAMES

Every two years over 1,000 young people aged from 12 to 19, spread across all three of Switzerland's major linguistic regions, are asked about how they use various media. The survey includes questions about non-media leisure activities and media-related habits (e.g. mobile phone, Internet, and video games).

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JAMESfocus

Conducted every two years since 2010, the JAMES Study uncovers adolescents’ media use in Switzerland. In the interim years the data are analysed in depth, and specific topics are written up in the form of JAMESfocus reports.

MIKE

The MIKE Study examined media use in a representative group of primary school children. From September 2014 to January 2015 we surveyed 1,065 children 6 to 13 years of age and 641 parents in the three largest language regions of Switzerland.

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Adolescents and film culture

The movie theatres are losing young audiences. Auteur films in particular are not drawing in large teenage audiences.
A national survey of 1,000 young people aged 12-18 was then conducted in the fall of 2007. Based on the findings, possible ways to promote young people’s interest in high-quality films were suggested.

 

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