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The MIKE study focuses on the media use of six to thirteen years old children. It is the first representative study of media use behaviours of children in Switzerland.

Media, interaction, children, parents

The results show that experience with media use is a part of children’s everyday life, and the majority of children are growing up in households richly equipped with media. Cell phones and smartphones, computers and laptops, Internet access and television are found in almost all households. But despite the large availability of digital media, in their free time children most often play. Doing homework is also a part of everyday life for children. The children meet friends, play sports, and do things with their families about as frequently as they listen to music, watch TV and read books.

Through the course of the primary school years, media use changes: Internet and cell phone are used more frequently by older children. Although many children do not yet own a cell phone or do not use one regularly, cell phones take first place among the children’s favourite media.

Besides children’s media use, the MIKE Study threw light on numerous aspects in the area of family and media. Parents and children influence each other mutually in their media use, and they often use the same media with similar frequency, except for video games. Parents worry the most about media content containing violence and pornography.

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