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100 years anniversary

Applied Psychology in Zurich looks back on a 100-year history. The foundation stone was laid in 1923 with the founding of today's IAP. Reason enough to look back and into the future. Celebrate with us!

"The human being is at the center"

«100 years ago, applied psychology took its beginnings in Zurich. Founding spirit, professional curiosity and concrete need ensured the first successes of the Psychotechnical Institute Zurich in the 1920s. Further development steps followed: from psychotechnics to applied psychology, from initial tests to comprehensive unity and from education, research and practice under the umbrella of the ZHAW.


From the beginning, the IAP Institute of Applied Psychology has been one of the major providers of continuing education and services in all fields of psychological practice - both nationally and internationally. Since then, the professionally sound work has been profiled and further developed in dialogue with teaching and research.


In all this, the human being with all his concerns and needs is at the center. That is why we associate our anniversary with the message: Psychology helps!» In keeping with this motto, you can look forward to a varied anniversary program. Join us and celebrate with us. We are looking forward to it!


Prof. Dr. Christoph Steinebach
Director School of Applied Psychology

Anniversary events 2023

Day of Psychology

What is the contribution of psychology in the future? How can lies be detected? What does AI do in psychology, or how can you overcome your fear of heights with the help of VR? And what does psychology look like on a stage in the working world?

On June 9, we will celebrate the day of Psychology. An exciting and varied program awaits you: experience psychology at your fingertips at our experience stations. Be inspired by short topic inputs and be amazed by the arts of a neuro-mentalist.

More information about the program will follow.


Psychology Week

Whether shopping, in the nursery, on the road or at work, psychology permeates and influences our everyday lives. From October 23 to 28, 2023, we will give you insights into current research findings and combine them with practical applications. Immerse yourself in the world of psychology and be inspired by interesting topic inputs every day, online or in the Toni-Areal.

On Saturday, October 28, 2023, we will open the Toni-Areal and offer you the opportunity to experience psychology on site.

More information about the program will follow.


The history of Applied Psychology

What have shoes got to do with psychology?

Discover the history of applied psychology in Zurich in the interactive timeline. From the foundation of the Psychotechnical Institute in 1923 and the demand for psychological services as well as the training of psychologists.

From the recognition of the School of Applied Psychology as a professional university on a par with the universities to the merger with the ZHAW. Explore the history of applied psychology in Zurich through the ages.

Learn more (go to the German page)



Who are we?

The ZHAW Department of Applied Psychology consists of the Institute of Psychology, which is responsible for teaching and research, and the IAP Institute of Applied Psychology, which is responsible for continuing education and services. Research, teaching, continuing education and consulting constantly inspire, influence and question each other. In the transfer of knowledge and experience, we continue to develop both our range of services and the methods of practice.