Senem Glaunsinger

Senem Glaunsinger
ZHAW
President's Office
Ressort Bildung
Gertrudstrasse 15
8401 Winterthur
Personal profile
Position at the ZHAW
intra.zhaw.ch/studium-hsb-international/studium/organisation-ressort-lehre
Membership of networks
Membership: Academy of Marketing
Projects
Publications
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Seiler, Roger; Hari, Jürg J.; Kavci, Senem,
2015.
In:
Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing.
Academy of Marketing Conference 2015, Limerick, United Kingdom, 7-9 July 2015.
pp. 1-9.
Available from: https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf
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Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie,
2015.
Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y [paper].
In:
AM2015 : the magic in marketing.
AM2015 - The Magic in Marketing, Limerick, Ireland, 7-9 July 2015.
AOM.
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Glaunsinger, Senem; Miesler, Linda; Hari, Jürg J.,
2014.
In:
AOM Academy of Marketing Conference, Bournemouth, United Kingdom, 7-10 July 2014.
Academy of Marketing.
Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0161_paper.pdf
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Fuchs, Rainer; Vogt, Helen; Barth, Linard; Gehring, Bettina; Glaunsinger, Senem,
2017.
Entwicklung validierter Beratungsdienstleistungen im Product Lifecycle Management.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
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Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger,
2016.
The warmth and competence dimensions : experimental validation in the context of crowdfunding [paper].
In:
Academy of Marketing Conference 2016, Newcastle, United Kingdom, 4-7 July 2016.
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Rohrer, Jürg; Berger, Christian; Günther, Eva; Hackenfort, Markus; Kavci, Senem; Rellstab, Rolf; Rinaldi, Patrick; Weiss Sampietro, Theresia,
2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-122