Senem Glaunsinger

Personal profile

Position at the ZHAW

intra.zhaw.ch/studium-hsb-international/studium/organisation-ressort-lehre

Membership of networks

Membership: Academy of Marketing

Projects

• Negawatt statt Megawatt Hauptprojekt / Team member / Project completed

Publications

• Seiler, Roger; Hari, Jürg J.; Kavci, Senem,

  2015.

  Changing the warmth and competence dimensions : experimental validation in the context of insurance consultants [paper].

  In:

  Proceedings of the 2015 Academy of Marketing Conference : the Magic in Marketing.

  Academy of Marketing Conference 2015, Limerick, United Kingdom, 7-9 July 2015.

  pp. 1-9.

  Available from: https://am2015.exordo.com/files/papers/348/final_draft/WARMTH_AND_COMPETENCE_AM15_Final_Submission.pdf

• Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie,

  2015.

  Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y [paper].

  In:

  AM2015 : the magic in marketing.

  AM2015 - The Magic in Marketing, Limerick, Ireland, 7-9 July 2015.

  AOM.

• Glaunsinger, Senem; Miesler, Linda; Hari, Jürg J.,

  2014.

  SenseMaking presentations : the effect of storytelling and knowledge visualization in B2B sales situations on attitudes, knowledge acquisition, and purchase intention [paper].

  In:

  AOM Academy of Marketing Conference, Bournemouth, United Kingdom, 7-10 July 2014.

  Academy of Marketing.

  Available from: https://marketing.conference-services.net/resources/327/4002/pdf/AM2014_0161_paper.pdf

• Fuchs, Rainer; Vogt, Helen; Barth, Linard; Gehring, Bettina; Glaunsinger, Senem,

  2017.

  Entwicklung validierter Beratungsdienstleistungen im Product Lifecycle Management.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

• Hari, Jürg J.; Glaunsinger, Senem; Seiler, Roger,

  2016.

  The warmth and competence dimensions : experimental validation in the context of crowdfunding [paper].

  In:

  Academy of Marketing Conference 2016, Newcastle, United Kingdom, 4-7 July 2016.

• Rohrer, Jürg; Berger, Christian; Günther, Eva; Hackenfort, Markus; Kavci, Senem; Rellstab, Rolf; Rinaldi, Patrick; Weiss Sampietro, Theresia,

  2014.

  Umfrage bei Anbietern von Energieeffizienz-Programmen : Zwischenbericht Projekt \\\"Negawatt statt Megawatt\\\".

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-122

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