Professional development teaching
Membership of networks
Umfrage bei Anbietern von Energieeffizienz-Programmen : Zwischenbericht Projekt \\\"Negawatt statt Megawatt\\\"
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available under: https://doi.org/10.21256/zhaw-122
Books and editorships
Academy of Marketing - Annual Conference & Doctoral Colloquium, Newcastle, 04.-07. July Peer reviewed.
Changing the Warmth and Competence Dimensions: Experimental Validation in the Context of Insurance Consultants
Academy of Marketing Conference, Limerick, Ireland, 07. July Peer reviewed.
Beurer-Züllig, Bettina; ; (2015).
Academy of Marketing Conference, Limerick, Ireland, 08. July Peer reviewed.
SenseMaking Presentations: The effect of Storytelling and Knowledge Visualization in B2B Sales Situations on attitudes, knowledge acquisition, and purchase intention
Academy of Marketing Conference 2014, Bournemouth (UK), 08. July. Peer reviewed.