Senem Glaunsinger

  Senem Glaunsinger

Senem Glaunsinger
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 76 05
senem.glaunsinger@zhaw.ch

Personal profile

https://www.zhaw.ch/de/sml/institute-zentren/imm/

Professional development teaching

Membership of networks

Projects

Publications

; ; Günther, Eva; ; Kavci, Senem; ; Rinaldi, Patrick; Weiss Sampietro, Theresia,

2014.

Umfrage bei Anbietern von Energieeffizienz-Programmen : Zwischenbericht Projekt \\\"Negawatt statt Megawatt\\\"

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available under: https://doi.org/10.21256/zhaw-122

Books and editorships

; ; ; ; ; ; ().

Negawatt statt Megawatt

: Forschungsprojekt zur Verbesserung der Wirkung von Energieeffizienz-Programmen bei KMU.

Bern: Bundesamt für Energie (BFE).

Peer-reviewed articles/chapters

; ; ().

The warmth and competence dimensions: experimental validation in the context of crowdfunding

.

Academy of Marketing - Annual Conference & Doctoral Colloquium, Newcastle, 04.-07. July Peer reviewed.

; ; ().

Changing the Warmth and Competence Dimensions: Experimental Validation in the Context of Insurance Consultants

.

Academy of Marketing Conference, Limerick, Ireland, 07. July Peer reviewed.

; ; ().

Do You Remember? A Comparison of Nostalgic Ad-Evoked Responses by Baby-Boomers and Generation Y

.

Academy of Marketing Conference, Limerick, Ireland, 08. July Peer reviewed.