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Marcel Hüttermann

  Marcel Hüttermann

Marcel Hüttermann
ZHAW School of Management and Law
Fachstelle Strategisches Kundenbeziehungsmanagement
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 76 98
marcel.huettermann@zhaw.ch

Personal profile

Position at the ZHAW

Research associate at the Institute for Marketing Management (IMM) in the area of strategic CRM and expert for sports marketing

https://www.zhaw.ch/de/sml/institute-zentren/imm/

Professional development teaching

Expertise and research interests

Sport Marketing, Fan engagement, Sport Consumer Behavior, eSports, Relationship management

Educational background

MA
Business Administration and Cultural, Leisure and Sport Management
RWH Künzelsau

Professional milestones

CRM, FC St. Pauli von 1910 e.V., Hamburg
Marketing & Sponsoring, easy sports Freizeitanlagen, Reutlingen
Marketing, Sponsoring & Events, SV Stuttgarter Kickers, Stuttgart
Customer Service, ERIMA, Reutlingen
Sportmarketing, NIKE AGSS, Frankfurt a.M.

Membership of networks

Publications

Articles in scientific journal, peer-reviewed Book parts, peer-reviewed
  • ; Hüttermann, Marcel,

    2018.

    Kundenbeziehungen emotionalisieren

    .

    In:

    Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

    Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

    Stuttgart:

    Schäffer-Poeschel.

    pp. 47-63.

Conference contributions, peer-reviewed Other publications Oral conference contributions and abstracts

Other contributions

Huettermann, M., Uhrich, S., & Königstorfer, J. (2019). Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans. Journal of Global Sport Management. doi.org/10.1080/24704067.2019.1576143