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Dr. Marcel Hüttermann

Dr. Marcel Hüttermann

Dr. Marcel Hüttermann

ZHAW School of Management and Law
Centre of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 76 98

Personal profile

Management role

Programme Director, Master of Advanced Studies in Customer Management

Position at the ZHAW

Lecturer at the Institute for Marketing Management (IMM) in the area of Customer Engagement and Marketing Technology as well as an expert for sports marketing

Expertise and research interests

Marketing Technology, Fan Engagement, Esports

Educational background

Doctor of Business Administration
Technical University of Munich

Business Administration and Cultural, Leisure and Sport Management
RWH Künzelsau

Professional milestones

CRM, FC St. Pauli von 1910 e.V., Hamburg
Marketing & Sponsoring, easy sports Freizeitanlagen, Reutlingen
Marketing, Sponsoring & Events, SV Stuttgarter Kickers, Stuttgart
Customer Service, ERIMA, Reutlingen
Sportmarketing, NIKE AGSS, Frankfurt a.M.

Membership of networks



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts