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Dr. Marcel Hüttermann

Dr. Marcel Hüttermann

Dr. Marcel Hüttermann

ZHAW School of Management and Law
Centre of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 76 98
marcel.huettermann@zhaw.ch

Work at ZHAW

Position

Head MarTech Lab

Education and Continuing education

Focus

  • Marketing Technology
  • Fan Engagement

Experience

Customer Relationship Manager
FC St. Pauli von 1910 e.V.
03 / 2012 - 12 / 2013

Education

Dr. rer. pol. / Economics
Technical University of Munich
07 / 2015 - 12 / 2021

Continuing Education

Certificate of Advanced Studies ZHAW in Higher & Professional Education
ZHAW
12 / 2022

Membership of networks

Social media

LinkedIn

Projects

Publications

Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts