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Sandro Graf

Sandro Graf

Sandro Graf

ZHAW School of Management and Law
Centre of Customer Experience & Service Design
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 66 36

Work at ZHAW

Management role

  • dep. Programme Director, CAS Innovation, Customer Experience Management & Service Design
  • Head, Center for Customer Experience & Service Design

Position at the ZHAW

Senior Lecturer Marketing

Professional development teaching

MAS Business Administration

Education and Continuing education

Expertise and research interests

General marketing, strategic marketing, customer experience, service design (design thinking), digitales marketing, consumer behavior, behavioral economics

Professional milestones

Senior Consultant, FehrAdvice & Partners AG, Zurich
Head E-Business/Internet Services, Touring Club Schweiz (TCS), Geneva
National Director, Association Mercy Ships, Lausanne/Garden Valley (USA)
Consultant/Project Leader, R.O.S.A., Zurich

Educational background

Master of Laws, Universität Freiburg i.Ue.
EMScom (Executive Master of Science in Communications Management) Università della Svizzera italiana, Lugano
Advanced Strategic Management Session, UCLA School of Management, Los Angeles

Membership of networks



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts