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Sandro Graf

  Sandro Graf

Sandro Graf
ZHAW School of Management and Law
Institute of Marketing Management
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 66 36
sandro.graf@zhaw.ch

Personal profile

Management role

  • Deputy Programme Director, CAS Innovation, Customer Experience Management & Service Design
  • Head, Service Lab

Position at the ZHAW

Senior Lecturer Marketing

http://www.zhaw.ch/imm

Professional development teaching

Expertise and research interests

General marketing, strategic marketing, customer experience, service design (design thinking), digitales marketing, consumer behavior, behavioral economics

Educational background

Master of Laws, Universität Freiburg i.Ue.
EMScom (Executive Master of Science in Communications Management) Università della Svizzera italiana, Lugano
Advanced Strategic Management Session, UCLA School of Management, Los Angeles

Professional milestones

Senior Consultant, FehrAdvice & Partners AG, Zurich
Head E-Business/Internet Services, Touring Club Schweiz (TCS), Geneva
National Director, Association Mercy Ships, Lausanne/Garden Valley (USA)
Consultant/Project Leader, R.O.S.A., Zurich

Membership of networks

Projects

Publications

Books and monographs, peer-reviewed Book parts, peer-reviewed Conference contributions, peer-reviewed Other publications Oral conference contributions and abstracts