Design Thinking Projects 2020
At a glance
- Project leader : Sandro Graf
- Deputy of project leader : Dr. Michael Klaas
- Project team : Dr. Jesse Bächler, Tania Kaya, Nina Weschenfelder
- Project status : completed
- Funding partner : Foundation , Third party
- Contact person : Sandro Graf
Description
The design thinking projects are carried out as part of the elective modules "Design Thinking" in the Master in Business Administration with specialization in Marketing and "Customer Centric Innovation" in the Master in Business Administration with specialization in Innovation and Entrepreneurship. The projects aim to enable students to develop technical, methodological, social and personal skills in the context of practical work as an identifiable personal achievement. The six teams solved challenging problems for renowned practice partners using the design thinking approach.