Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers
At a glance
- Project leader : Dr. Jens Haarmann
- Project team : Tania Kaya
- Project budget : CHF 15'000
- Project status : completed
- Funding partner : Innosuisse (Innosuisse)
- Project partner : BÜHLMANN Laboratories AG
- Contact person : Jens Haarmann
Description
Target group analysis and product requirement definition: Semi-structured interviews and web-based product demonstrations with clinical study nurses.