Business experiment testing of a revenue model for an eBoat sharing startup
At a glance
- Project leader : Dr. Jens Haarmann
- Project team : Linard Barth, Reto Heierli
- Project budget : CHF 15'000
- Project status : completed
- Funding partner : Innosuisse (Innovationsscheck / Projekt Nr. 52276.1 INNO-ENG)
- Project partner : Ganz Yachting AG
- Contact person : Jens Haarmann
Description
Business experiments to test market potential, revenue model and product strategy: social media A/B campaign test to assess market size, organisation of a test day with semi-structured customer interviews on willingness to pay and product-market fit.