Omnichannel-Benchmark Study for an international Pharmaceutical Company
At a glance
- Project leader : Dr. Jens Haarmann
- Deputy of project leader : Gianluca Galeno
- Project team : Umut Demiriz
- Project budget : CHF 47'500
- Project status : completed
- Funding partner : Third party (Pharmaunternehmen)
- Contact person : Jens Haarmann
Description
Benchmark study on omnichannel marketing in the pharmaceutical sector, including literature research on international best practices, semi-structured HCP customer interviews in three different indication areas and comparative HCP platform analysis.