Omnichannel country study for international MedTech company in the dental sector
At a glance
- Project leader : Dr. Jens Haarmann
- Project team : Umut Demiriz, Gianluca Galeno
- Project budget : CHF 21'000
- Project status : completed
- Funding partner : Third party (Dental-MedTech-Unternehmen)
- Contact person : Jens Haarmann
Description
Development of an omnichannel marketing strategy for servitisation services of a dental MedTech manufacturer: literature research on international best practices, semi-structured interviews with dentists and dental laboratories as well as recommendations for action for the international management.