Omnichannel country study for international MedTech company in the dental sector
Description
This project aims to develop an omnichannel marketing strategy for the servitisation offerings of a Dental MedTech manufacturer.
Based on a literature review of international best practices and semi-structured interviews with dentists and dental labs, practical recommendations for international management were derived.
The focus is on effectively integrating digital and analog channels to enhance customer engagement and service quality.
Key data
Projectlead
Project team
Project status
completed, 05/2022 - 07/2022
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Dental-MedTech-Unternehmen
Project budget
21'000 CHF
