Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Rosenberger Staub, Nicole; Niederhäuser, Markus,
2013.
In:
17th International Conference on Corporate Reputation «The Reputation Journey», Barcelona, 5-7 June 2013.
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Janoschka, Anja; Fleck, Matthes; Schleiss, Sandra; Rellstab, Rolf,
2013.
Die Zusammenarbeit mit Werbe- und Media-Agenturen : eine Studie aus Kundensicht.
Luzern:
HSLU Hochschule Luzern.
ISBN 978-3-905745-66-5.
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Schneider Stingelin, Colette; Rüefli, Christian,
2013.
Evaluation der Kommunikationskampagnen des BAG und seiner Partner 2005-2012.
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Gnach, Aleksandra,
2013.
Produktionsmuster : Schreiben mit eigener und fremder Hilfe
.
In:
Stücheli-Herlach, Peter; Perrin, Daniel, eds.,
Schreiben mit System : PR-Texte planen, entwerfen und verbessern.
Wiesbaden:
Springer.
pp. 215-224.
Available from: https://doi.org/10.1007/978-3-531-19621-3
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Stücheli-Herlach, Peter; Perrin, Daniel, eds.,
2013.
Schreiben mit System : PR-Texte planen, entwerfen, verbessern.
1. Auflage.
Wiesbaden:
Springer.
ISBN 978-3-531-19620-6.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...