Prof. Dr. Leticia Labaronne

Work at ZHAW

Position

Head of Center for Arts Management

Focus

• Management of arts and cultural organizations
• Cultural Policy & Cultural Promotion
• Evaluation in the arts and cultural sector
• Audience Engagement & Cultural Participation
• Fundraising, Sponsorship & Philanthropie

Teaching

• Academic Director of Master of Advanced Studies Arts Management (Executive Education)
• Academic Director of Master of Advanced Studies Fundraising Management (Executive Education)
• Bachelor: Director of elective module on arts and cultural management

Professional development teaching

• Fundraising Bootcamp: Strategy Mapping
• CAS Fundraising Leadership
• MAS Arts Management
• MAS Fundraising Management

Education and Continuing education

Education

• PhD
  WÜRTH Chair of Cultural Produktion, Zeppelin University, Germany
  2015 - 2019
• MSc Business Administration / Major in Public and Nonprofit Management
  School of Management and Law, ZHAW Zurich University of Applied Sciences, Switzerland
  2009 - 2011
• Bachelor of Arts (Honours) / International Studies
  Open University, United Kingdom
  2005 - 2008

Continuing Education

• Certificate of Advanced Studies in Higher & Professional Education
  ZHAW Zurich University of Applied Sciences, Switzerland
  2021
• Management of philanthropic foundations
  Center for Philanthropy Studies (CEPS), University of Basel, Switzerlad
  2014
• Certificate of Advanced Studies in Sponsoring Management
  ZHAW School of Management and Law, Switzerland
  2012
• Full Fundraising Certificate
  Chartered Institute of Fundraising, United Kingdom
  2010

Network

Membership of networks

• Fachverband Kulturmanagement / Member of the Board 2016-2021
• Swiss National Fundraising Verband / Co-funder arts and cultural fundraising platform
• Journal of Arts Management, Law, and Society / Member of Editorial Board
• ENCATC Scholar / Advisory Board
• Honor Society BETA GAMMA SIGMA
• Journal of Cultural Management and Cultural Policy / Book Review Editor
• ENCATC European network on cultural management and policy (funded by UNESCO)/ Vicepresident of the Board
• Fulbright ALUMNI

ORCID digital identifier

ORCID ID: 0000-0003-2381-7542

Projects

• What influence does the Metaverse have on the development of the Swiss live communications industry? / Project leader / completed
• Audience Evaluation Knsthalle Zürich DYOR / Deputy project leader / completed
• Integration potential of participatory cultural sites and projects / Project leader / completed
• Fundraising salary survey in Switzerland / Project leader / completed
• Filmfestival audience survey - Audience Development / Project leader / completed
• Leading modern arts and cultural organizations. What roles does it take? / Project leader / completed
• Filmfestival audience survey - Audience Development / Project leader / completed
• The internationalization of arts and cultural management / Project leader / completed
• Strategische Optionen für die Professionalisierung der Kulturförderung für Gemeinden / Project leader / completed
• Filmfestival audience survey - Audience Development / Project leader / completed
• Audience survey Solothurn Filmfestival 2011 / Team member / completed
• Foundation and development of the online platform Arts Management Network in Switzerland / Team member / completed

Publications

• Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto,

  2024.

  Comparing visitors and non-visitors motivations and sociodemographics : the case of the Swiss Science Center Technorama.

  Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik.

  10(1), pp. 101-126.

  Available from: https://doi.org/10.14361/zkmm-2024-0105

• Labaronne, Leticia; Müller, Andrea,

  2023.

  Mapping out the roles of top management in nonprofit arts and cultural organizations.

  The Journal of Arts Management, Law, and Society.

  54(1), pp. 1-16.

  Available from: https://doi.org/10.1080/10632921.2023.2285476

• Labaronne, Leticia,

  2022.

  Prof. Thomas Girst (Global Head of Cultural Engagement, BMW Group) : in conversation.

  Cultural Trends.

  32(2), pp. 190-202.

  Available from: https://doi.org/10.1080/09548963.2022.2156268

• Labaronne, Leticia; Leuschen, Lara,

  2021.

  Resource development in refugee arts organizations : the case of the Malaika Theater.

  Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik.

  7(2), pp. 85-110.

  Available from: https://doi.org/10.14361/zkmm-2021-0204

• Labaronne, Leticia; Tröndle, Martin,

  2020.

  Managing and evaluating the performing arts : value creation through resource transformation.

  The Journal of Arts Management, Law, and Society.

  51(1), pp. 3-18.

  Available from: https://doi.org/10.1080/10632921.2020.1815612

• Labaronne, Leticia,

  2019.

  A resource-oriented approach to performing arts organizations : an ethnographic study of dance companies.

  The Journal of Arts Management, Law, and Society.

  49(4), pp. 242-256.

  Available from: https://doi.org/10.1080/10632921.2019.1617814

• Labaronne, Leticia; Rascher, Andrea,

  2017.

  Evaluation als moderatorische und mediatorische Intervention am Beispiel eines Tanzfestivals.

  Zeitschrift für Kulturmanagement.

  3(2), pp. 135-150.

  Available from: https://doi.org/10.14361/zkmm-2017-0206

• Seger, Bruno; Labaronne, Leticia,

  2017.

  Guest editorial.

  Zeitschrift für Kulturmanagement.

  3(1), pp. 7-9.

  Available from: https://doi.org/10.14361/zkmm-2017-0101

• Labaronne, Leticia,

  2017.

  Performance measurement and evaluation in arts management : a meta-synthesis.

  Zeitschrift für Kulturmanagement.

  3(1), pp. 37-69.

  Available from: https://doi.org/10.14361/zkmm-2017-0103

• Labaronne, Leticia; Slembeck, Tilman,

  2015.

  Dynamic pricing in subsidized performing arts.

  International Journal of Nonprofit and Voluntary Sector Marketing.

  20(2), pp. 122-136.

  Available from: https://doi.org/10.1002/nvsm.1528

• Labaronne, Leticia; Seger, Bruno,

  2015.

  Fundraising Management.

  1. Auflage.

  Zürich:

  vdf Hochschulverlag.

  SML essentials ; 5.

  ISBN 978-3-7281-3731-9.

• Labaronne, Leticia; Piber, Martin,

  2020.

  Performance measurement and evaluation in the arts and cultural sector : state-of-the-art in theory and practice and prolegomena for further developments.

  In:

  Piber, Martin, ed.,

  Management, Participation and Entrepreneurship in the Cultural and Creative Sector.

  Cham:

  Springer.

  pp. 219-240.

  Available from: https://doi.org/10.1007/978-3-030-46796-8_11

• Schmidli, Fabienne; Schäfer, Wolfgang; Hannich, Frank; Labaronne, Leticia; Rettenmund, Michèle,

  2024.

  Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry[paper].

  In:

  17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024.

  AIMAC.

  Available from: https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2

• Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto,

  2022.

  The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama[paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Labaronne, Leticia; Piber, Martin,

  2021.

  Embodying aesthetic knowledge in the performing arts : insights from an ethnographic study of dance companies[paper].

  In:

  16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.

• Labaronne, Leticia; Fink-Mennel, Evelyn; Girke, Felix; Heimberg, Liliana; Schmidli, Fabienne,

  2021.

  Managing intangible cultural heritage in pandemic times : the case of the Lake Constance region[paper].

  In:

  16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.

• Leuschen, Lara; Schmidli, Fabienne; Labaronne, Leticia,

  2020.

  Managing participatory arts projects : a resource and stakeholder oriented perspective based on the case study Malaika refugee theatre[paper].

  In:

  7th EIASM Workshop on Managing Arts and Cultural Organizations, Online, 17-18 December 2020.

• Labaronne, Leticia,

  2019.

  A resource-oriented understanding of performing arts organizations : an ethnographic study[paper].

  In:

  19th EURAM Annual Conference, Lisbon, Portugal, 26-28 June 2019.

• Labaronne, Leticia,

  2019.

  Evaluating the performing arts : insights from an ethnography study on dance companies[paper].

  In:

  15th International Conference on Arts and Cultural Management AIMAC, Venice, Italy, 23-26 June 2019.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating the artistic value and societal impact of the performing arts : an ethnographic study[paper].

  In:

  IFKAD 2018, 13th edition of the International Forum on Knowledge Asset Dynamics, Delft, Netherlands, 4-6 July 2018.

  International Forum on Knowledge Asset Dynamics (IFKAD).

• Labaronne, Leticia,

  2018.

  Artistic achievement in the performing arts[paper].

  In:

  6th Workshop on Managing Arts and Cultural Organizations, Oxford, United Kingdom, 30 November - 1 December 2018.

  European Institute for Advanced Studies in Management.

• Labaronne, Leticia; Müller, Andrea,

  2017.

  Leading modern arts and cultural organizations : what roles does it take?[paper].

  In:

  AIMAC 2017.

  14th International Conference on Arts and Cultural Management AIMAC, Beijing, 24-28 Juni 2017.

  Beijing:

  Peking University.

• Slembeck, Tilman; Labaronne, Leticia,

  2013.

  Dynamic pricing in the subsidized performing arts[paper].

  In:

  Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.

  12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh, UK, 6 September 2013.

• Labaronne, Leticia,

  2013.

  Yield management for public theaters?[paper].

  In:

  Academy of Marketing Conference 2013, Cardiff, Wales, 8-11 July 2013.

  pp. 71-79.

  Available from: https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0201_paper.pdf

• Leuschen, Lara; Labaronne, Leticia,

  2023.

  Non-Visitor-Research : Reflexion einer Rezeptionsforschung der Ausstellung „Geschlecht“ im Stapferhaus (Lenzburg, CH).

  KM - das Magazin von Kulturmanagement Network.

  (171), pp. 12-21.

  Available from: https://cdn.kulturmanagement.net/dlf/ba8f5fc4144504ce535709f835834740,2.pdf

• Labaronne, Leticia; Müller, Andrea,

  2022.

  Leadership behaviour in the arts : understanding the multiple roles of senior management in nonprofit arts and cultural organisations[paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Fischer, Damaris; Labaronne, Leticia; Seiler, Roger,

  2022.

  Veni, vidi - donate? : an experimental study on using virtual reality in fundraising[paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang; Wyss, Saskia,

  2021.

  Events Schweiz 2021.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-23954

• Labaronne, Leticia; Seger, Bruno,

  2021.

  Fundraising Management.

  2., vollständig überarbeitete Auflage.

  Winterthur:

  ZHAW School of Management and Law.

  SML essentials ; 5.

  ISBN 978-3-7281-3902-3.

  Available from: https://doi.org/10.3218/3902-3

• Urselmann, Michael; Labaronne, Leticia,

  2019.

  Aktuelle Herausforderungen im sich wandelnden Fundraising : Fundraising Management kann jetzt auf höchster Ausbildungsstufe studiert werden.

  Stiftung & Sponsoring.

  2019(5), pp. 12-13.

• Labaronne, Leticia,

  2018.

  Sponsor Visions Schweiz 2017/18 : eine empirische Studie zum Sponsoringmarkt Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-4296

• Müller, Andrea; Labaronne, Leticia,

  2018.

  Running creative organizations : role interpretations and leadership behavior[poster].

  In:

  3rd Interdisciplinary Perspectives in Leadership Symposium, Chania, Greece, 10-12 Mai 2018.

• Labaronne, Leticia,

  2017.

  Am Anfang steht immer die Situationsanalyse.

  Die Stiftung.

  2017(1), pp. 40-41.

• Labaronne, Leticia,

  2017.

  Hochschulfundraising ist Philanthropie für die Wissenschaft.

  Fundraiser Magazin.

  2017(4), pp. 54-55.

  Available from: https://fundraiser-magazin.de/files/archiv/pdf/fundraiser_60_2017-04.pdf

• Labaronne, Leticia; Seger, Bruno,

  2017.

  Mehr als nur "Nice to Have" : auch kulturelle Projekte benötigen die richtigen Argumente.

  Fundraiser Magazin.

  2017(4), pp. 58-59.

  Available from: https://fundraiser-magazin.de/files/archiv/pdf/fundraiser_60_2017-04.pdf

• Labaronne, Leticia; Felten, Jean-Baptiste; Koppenheim, Roie,

  2015.

  "Sponsor Visions Schweiz 2014/15" : eine empirische Studie zum Sponsoringmarkt Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-185

• Betzler, Diana; Labaronne, Leticia,

  2015.

  Kultur für Alte – Kultur für Junge : wo, wie, wann?.

  KM - das Magazin von Kulturmanagement Network.

  101, pp. 37-39.

  Available from: https://www.kulturmanagement.net/dlf/0792d52aaece6b25e9b11c2ed4980164,1.pdf

• Labaronne, Leticia; Kaul, Helge,

  2015.

  Methoden der empirischen (Kulturnutzer-)Forschung : Workshop der Arbeitsgemeinschaft des Fachverbandes Kulturmanagement.

  KM - das Magazin von Kulturmanagement Network.

  100, pp. 54-55.

  Available from: https://doi.org/10.21256/zhaw-3360

• Labaronne, Leticia,

  2015.

  Status und Trends im Kultur-Sponsoring : empirische Studie «Sponsor Visions Schweiz 2014/2015» der ZHAW und FASPO.

  Moving Emotions.

  2015(3), pp. 14.

• Labaronne, Leticia; Seger, Bruno,

  2015.

  Strategisches Denken : unternehmerisches Handeln.

  KM - das Magazin von Kulturmanagement Network.

  2015(97), pp. 25-29.

  Available from: https://www.kulturmanagement.net/dlf/0226446702cc239db4322d0609ad5986,1.pdf

• Labaronne, Leticia,

  2014.

  Das private Engagement in der Schweiz : Zeichen einer ausgeprägten Zivilgesellschaft.

  Spenden Schweiz.

  2014(7), pp. 2.

• Betzler, Diana; Labaronne, Leticia,

  2013.

  13. Tagung des Forums Kultur und Ökonomie.

  KM - das Magazin von Kulturmanagement Network.

  79, pp. 35-37.

  Available from: https://doi.org/10.21256/zhaw-3359

• Bergmann, Andreas; Labaronne, Leticia,

  2013.

  La armonización contable internacional : el papel del IPSASB y el estado actual de su proceso de reformas.

  Revista Española de Control Externo.

  15(44), pp. 19-29.

  Available from: https://dialnet.unirioja.es/servlet/articulo?codigo=5255521

• Labaronne, Leticia,

  2013.

  Status und Trends im Kultursponsoring.

  KM - das Magazin von Kulturmanagement Network.

  77, pp. 10-13.

  Available from: https://www.kulturmanagement.net/dlf/94615c5384cbc3cef9f4df74c1383595,1.pdf

• Labaronne, Leticia,

  2013.

  «Sponsor Visions Schweiz» : Eine empirische Studie zum Sponsoringmarkt Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-162

• Betzler, Diana; Labaronne, Leticia,

  2012.

  Kulturelle Vielfalt zwischen regionaler Identität und Globalisierung : Bericht über die 12. Tagung des Forums Kultur und Ökonomie, am 22./23. März 2012 in der Lokremise, St. Gallen.

  KM - das Magazin von Kulturmanagement Network.

  66(April), pp. 50-52.

• Labaronne, Leticia; Kaul, Helge,

  2012.

  Die Bedeutung der Netnographie in Kulturmarketing und -vermittlung.

  KM - das Magazin von Kulturmanagement Network.

  67, pp. 38-41.

  Available from: https://www.kulturmanagement.net/dlf/f2be1cd0e634a03728fc5f07bc3c9366,1.pdf

• Betzler, Diana; Labaronne, Leticia; Silvia, Lorenz,

  2012.

  Notwendige Anpassungen : Kunst produzierende Betriebe benötigen ein spezifisches Qualitätsmanagement.

  Das Orchester.

  2012(5), pp. 21-24.

• Labaronne, Leticia; Betzler, Diana,

  2011.

  Mit der Wünschelrute zum Erfolg : die Quellen der Kulturfinanzierung in der Schweiz.

  KM - das Magazin von Kulturmanagement Network.

  2011(55), pp. 48-51.

  Available from: https://www.kulturmanagement.net/dlf/880256774acb4f07d6cfb0744ddb985f,1.pdf

• Betzler, Diana; Labaronne, Leticia,

  2011.

  Qualitätsmanagement im Theaterbetrieb.

  Proscenium.

  151, pp. 12-13.

• Labaronne, Leticia,

  2010.

  Fachtagung : Fundraising für Kultur, München.

  KM - das Magazin von Kulturmanagement Network.

  50, pp. 41.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating artistic processes : towards a contextualized approach for the performing arts.

  In:

  10th Midterm Conference of the European Research Networks Sociology of the Arts & Sociology of Culture, Valetta, Malta, 4-7 September 2018.

  European Sociological Association ESA.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating the artistic and social value of the arts : towards a contextualized model.

  In:

  Research Colloquium 2018, Winterthur, 23. Mai 2018.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating the artistic and social value of the performing arts.

  In:

  STP&A Conference 2018, Manchester, United Kingdom, 1-3 November 2018.

• Labaronne, Leticia,

  2018.

  Evaluation and performance measurement in the arts.

  In:

  SML Research Colloquium, Winterthur, 25. Mai 2018.

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

• Müller, Andrea; Labaronne, Leticia,

  2018.

  Leading modern arts and cultural organizations : what roles does it take?.

  In:

  11. Jahrestagung des Fachverbands Kulturmanagement, Hamburg, 17.-20. Januar 2018.

  Available from: https://www.fachverband-kulturmanagement.org/arbeitstitel-cultural-leadership-innovation/

• Labaronne, Leticia,

  2017.

  Performance measurement and evaluation in arts management : a doctoral thesis at Zeppelin University.

  In:

  SML Research Colloquium, Winterthur, 24. Februar 2017.

• Labaronne, Leticia,

  2017.

  Performance measurement and evaluation in the arts management : a meta-synthesis.

  In:

  14th International Conference on Arts and Cultural Management AIMAC, Beijing, 24-28 Juni 2017.

• Labaronne, Leticia,

  2016.

  Erste Sichtungen im Blätterwald : eine Meta-Synthese über Kulturevaluation.

  In:

  9. Jahrestagung des Fachverbands Kulturmanagement, Winterthur, 14.-16. Januar 2016.

• Labaronne, Leticia,

  2016.

  Institutional Readiness im Kulturbereich : sind Sie bereit für Fundraising?.

  In:

  Kulturfinanzierung neu denken: Impulse zur Weiterentwicklung, Wien, Österreich, 12. Oktober 2016.

• Labaronne, Leticia,

  2015.

  Performance measurement and evaluation in the arts management: a meta-synthesis : comparing and contrasting approaches across artistic disciplines, institutional settings and regions.

  In:

  5th Workshop on «Managing Cultural Organisations» EIASM, Bologna, Italy, 15 December 2015.

• Betzler, Diana; Labaronne, Leticia,

  2012.

  Neuere Entwicklungen im Qualitätsmanagement aus der Theaterpraxis.

  In:

  Tagung des Deutschen Bühnenvereins - Bundesverband der Theater und Orchester, Mannheim, Deutschland, 2012.

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