Prof. Dr. Leticia Labaronne

Work at ZHAW

Position

Head of Center for Arts Management

Focus

• Management of arts and cultural organizations
• Cultural Policy & Cultural Promotion
• Evaluation in the arts and cultural sector
• Audience Engagement & Cultural Participation
• Fundraising, Sponsorship & Philanthropie

Teaching

• Academic Director of Master of Advanced Studies Arts Management (Executive Education)
• Academic Director of Master of Advanced Studies Fundraising Management (Executive Education)
• Bachelor: Director of elective module on arts and cultural management

Professional development teaching

• Fundraising Bootcamp: Strategy Mapping
• CAS Fundraising Leadership
• MAS Arts Management
• MAS Fundraising Management

Education and Continuing education

Education

• PhD
  WÜRTH Chair of Cultural Produktion, Zeppelin University, Germany
  2015 - 2019
• MSc Business Administration / Major in Public and Nonprofit Management
  School of Management and Law, ZHAW Zurich University of Applied Sciences, Switzerland
  2009 - 2011
• Bachelor of Arts (Honours) / International Studies
  Open University, United Kingdom
  2005 - 2008

Continuing Education

• Certificate of Advanced Studies in Higher & Professional Education
  ZHAW Zurich University of Applied Sciences, Switzerland
  2021
• Management of philanthropic foundations
  Center for Philanthropy Studies (CEPS), University of Basel, Switzerlad
  2014
• Certificate of Advanced Studies in Sponsoring Management
  ZHAW School of Management and Law, Switzerland
  2012
• Full Fundraising Certificate
  Chartered Institute of Fundraising, United Kingdom
  2010

Network

Membership of networks

• Fachverband Kulturmanagement / Member of the Board 2016-2021
• Swiss National Fundraising Verband / Co-funder arts and cultural fundraising platform
• Journal of Arts Management, Law, and Society / Member of Editorial Board
• ENCATC Scholar / Advisory Board
• Honor Society BETA GAMMA SIGMA
• Journal of Cultural Management and Cultural Policy / Book Review Editor
• ENCATC European network on cultural management and policy (funded by UNESCO)/ Vicepresident of the Board
• Fulbright ALUMNI

ORCID digital identifier

ORCID ID: 0000-0003-2381-7542

Projects

• What influence does the Metaverse have on the development of the Swiss live communications industry? / Project leader / completed
• Audience Evaluation Knsthalle Zürich DYOR / Deputy project leader / completed
• Integration potential of participatory cultural sites and projects / Project leader / completed
• Fundraising salary survey in Switzerland / Project leader / completed
• Filmfestival audience survey – Audience Development / Project leader / completed
• Leading modern arts and cultural organizations. What roles does it take? / Project leader / completed
• Filmfestival audience survey – Audience Development (2015) / Project leader / completed
• The internationalization of arts and cultural management / Project leader / completed
• Strategische Optionen für die Professionalisierung der Kulturförderung für Gemeinden / Project leader / completed
• Filmfestival audience survey - Audience Development / Project leader / completed
• Audience survey Solothurn Filmfestival 2011 / Team member / completed
• Foundation and development of the online platform Arts Management Network in Switzerland / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• Cwikla, M. and Labaronne, L. (2026) 'Toward a sustainability standard for cultural organizations : borrowing from tourism', Sustainable Development. doi: 10.1002/sd.71145.
• Hannich, F. et al. (2024) 'Comparing visitors and non-visitors motivations and sociodemographics : the case of the Swiss Science Center Technorama', Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik, 10(1), pp. 101–126. doi: 10.14361/zkmm-2024-0105.
• Labaronne, L. and Müller, A. (2023) 'Mapping out the roles of top management in nonprofit arts and cultural organizations', The Journal of Arts Management, Law, and Society, 54(1), pp. 1–16. doi: 10.1080/10632921.2023.2285476.
• Labaronne, L. (2022) 'Prof. Thomas Girst (Global Head of Cultural Engagement, BMW Group) : in conversation', Cultural Trends, 32(2), pp. 190–202. doi: 10.1080/09548963.2022.2156268.
• Labaronne, L. and Leuschen, L. (2021) 'Resource development in refugee arts organizations : the case of the Malaika Theater', Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik, 7(2), pp. 85–110. doi: 10.14361/zkmm-2021-0204.
• Labaronne, L. and Tröndle, M. (2020) 'Managing and evaluating the performing arts : value creation through resource transformation', The Journal of Arts Management, Law, and Society, 51(1), pp. 3–18. doi: 10.1080/10632921.2020.1815612.
• Labaronne, L. (2019) 'A resource-oriented approach to performing arts organizations : an ethnographic study of dance companies', The Journal of Arts Management, Law, and Society, 49(4), pp. 242–256. doi: 10.1080/10632921.2019.1617814.
• Labaronne, L. and Rascher, A. (2017) 'Evaluation als moderatorische und mediatorische Intervention am Beispiel eines Tanzfestivals', Zeitschrift für Kulturmanagement, 3(2), pp. 135–150. doi: 10.14361/zkmm-2017-0206.
• Seger, B. and Labaronne, L. (2017) 'Guest editorial', Zeitschrift für Kulturmanagement, 3(1), pp. 7–9. doi: 10.14361/zkmm-2017-0101.
• Labaronne, L. (2017) 'Performance measurement and evaluation in arts management : a meta-synthesis', Zeitschrift für Kulturmanagement, 3(1), pp. 37–69. doi: 10.14361/zkmm-2017-0103.
• Labaronne, L. and Slembeck, T. (2015) 'Dynamic pricing in subsidized performing arts', International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 122–136. doi: 10.1002/nvsm.1528.

Books, peer-reviewed

Labaronne, L. and Seger, B. (2015) Fundraising Management. 1. Auflage. Zürich: vdf Hochschulverlag.

Book chapters, peer-reviewed

Labaronne, L. and Piber, M. (2020) 'Performance measurement and evaluation in the arts and cultural sector : state-of-the-art in theory and practice and prolegomena for further developments', in Piber, M. (ed.) Management, Participation and Entrepreneurship in the Cultural and Creative Sector. Cham: Springer, pp. 219–240. doi: 10.1007/978-3-030-46796-8_11.

Written conference contributions, peer-reviewed

• Schmidli, F. et al. (2024) 'Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry', in 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. AIMAC.
• Hannich, F. et al. (2022) 'The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama', in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Labaronne, L. et al. (2021) 'Managing intangible cultural heritage in pandemic times : the case of the Lake Constance region', in 16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.
• Labaronne, L. and Piber, M. (2021) 'Embodying aesthetic knowledge in the performing arts : insights from an ethnographic study of dance companies', in 16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.
• Leuschen, L., Schmidli, F. and Labaronne, L. (2020) 'Managing participatory arts projects : a resource and stakeholder oriented perspective based on the case study Malaika refugee theatre', in 7th EIASM Workshop on Managing Arts and Cultural Organizations, Online, 17-18 December 2020.
• Labaronne, L. (2019) 'Evaluating the performing arts : insights from an ethnography study on dance companies', in 15th International Conference on Arts and Cultural Management AIMAC, Venice, Italy, 23-26 June 2019.
• Labaronne, L. (2019) 'A resource-oriented understanding of performing arts organizations : an ethnographic study', in 19th EURAM Annual Conference, Lisbon, Portugal, 26-28 June 2019.
• Labaronne, L. (2018) 'Artistic achievement in the performing arts', in 6th Workshop on Managing Arts and Cultural Organizations, Oxford, United Kingdom, 30 November - 1 December 2018. European Institute for Advanced Studies in Management.
• Labaronne, L. (2018) '(Re-)Evaluating the artistic value and societal impact of the performing arts : an ethnographic study', in 13th edition of the International Forum on Knowledge Asset Dynamics (IFKAD), Delft, The Netherlands, 4-6 July 2018.
• Labaronne, L. and Müller, A. (2017) 'Leading modern arts and cultural organizations : what roles does it take?', in AIMAC 2017. Beijing: Peking University.
• Slembeck, T. and Labaronne, L. (2013) 'Dynamic pricing in the subsidized performing arts', in Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.
• Labaronne, L. (2013) 'Yield management for public theaters?', in Academy of Marketing Conference 2013, Cardiff, Wales, 8-11 July 2013, pp. 71–79. Available at: https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0201_paper.pdf.

Other publications

• Labaronne, L. and Müller, M. (eds) (2026) Inaugural Culture for the Planet Summit Lausanne (Switzerland) – 2025 : summary report. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2611.
• Leuschen, L. and Labaronne, L. (2023) 'Non-Visitor-Research : Reflexion einer Rezeptionsforschung der Ausstellung "Geschlecht" im Stapferhaus (Lenzburg, CH)', KM - das Magazin von Kulturmanagement Network, (171), pp. 12–21. Available at: https://cdn.kulturmanagement.net/dlf/ba8f5fc4144504ce535709f835834740,2.pdf.
• Labaronne, L. and Müller, A. (2022) 'Leadership behaviour in the arts : understanding the multiple roles of senior management in nonprofit arts and cultural organisations', in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Fischer, D., Labaronne, L. and Seiler, R. (2022) 'Veni, vidi - donate? : an experimental study on using virtual reality in fundraising', in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Hüttermann, M. et al. (2021) Events Schweiz 2021. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-23954.
• Labaronne, L. and Seger, B. (2021) Fundraising Management. 2., vollständig überarbeitete Auflage. Winterthur: ZHAW School of Management and Law. doi: 10.3218/3902-3.
• Urselmann, M. and Labaronne, L. (2019) 'Aktuelle Herausforderungen im sich wandelnden Fundraising : Fundraising Management kann jetzt auf höchster Ausbildungsstufe studiert werden', Stiftung & Sponsoring, 2019(5), pp. 12–13.
• Müller, A. and Labaronne, L. (2018) 'Running creative organizations : role interpretations and leadership behavior', in 3rd Interdisciplinary Perspectives in Leadership Symposium, Chania, Greece, 10-12 Mai 2018.
• Labaronne, L. (2018) Sponsor Visions Schweiz 2017/18 : eine empirische Studie zum Sponsoringmarkt Schweiz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-4296.
• Labaronne, L. (2017) 'Am Anfang steht immer die Situationsanalyse', Die Stiftung, 2017(1), pp. 40–41.
• Labaronne, L. and Seger, B. (2017) 'Mehr als nur 'Nice to Have' : auch kulturelle Projekte benötigen die richtigen Argumente', Fundraiser Magazin, 2017(4), pp. 58–59.
• Labaronne, L. (2017) 'Hochschulfundraising ist Philanthropie für die Wissenschaft', Fundraiser Magazin, 2017(4), pp. 54–55.
• Betzler, D. and Labaronne, L. (2015) 'Kultur für Alte – Kultur für Junge : wo, wie, wann?', KM - das Magazin von Kulturmanagement Network, 101, pp. 37–39. Available at: https://www.kulturmanagement.net/dlf/0792d52aaece6b25e9b11c2ed4980164,1.pdf.
• Labaronne, L. (2015) 'Status und Trends im Kultur-Sponsoring : empirische Studie «Sponsor Visions Schweiz 2014/2015» der ZHAW und FASPO', Moving Emotions, 2015(3), p. 14.
• Labaronne, L. and Seger, B. (2015) 'Strategisches Denken : unternehmerisches Handeln', KM - das Magazin von Kulturmanagement Network, 2015(97), pp. 25–29. Available at: https://www.kulturmanagement.net/dlf/0226446702cc239db4322d0609ad5986,1.pdf.
• Labaronne, L. and Kaul, H. (2015) 'Methoden der empirischen (Kulturnutzer-)Forschung : Workshop der Arbeitsgemeinschaft des Fachverbandes Kulturmanagement', KM - das Magazin von Kulturmanagement Network, 100, pp. 54–55. doi: 10.21256/zhaw-3360.
• Labaronne, L., Felten, J.-B. and Koppenheim, R. (2015) 'Sponsor Visions Schweiz 2014/15″ : eine empirische Studie zum Sponsoringmarkt Schweiz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-185.
• Labaronne, L. (2014) 'Das private Engagement in der Schweiz : Zeichen einer ausgeprägten Zivilgesellschaft', Spenden Schweiz, 2014(7), p. 2.
• Bergmann, A. and Labaronne, L. (2013) 'La armonización contable internacional : el papel del IPSASB y el estado actual de su proceso de reformas', Revista Española de Control Externo, 15(44), pp. 19–29. Available at: https://dialnet.unirioja.es/servlet/articulo?codigo=5255521.
• Labaronne, L. (2013) 'Status und Trends im Kultursponsoring', KM - das Magazin von Kulturmanagement Network, 77, pp. 10–13. Available at: https://www.kulturmanagement.net/dlf/94615c5384cbc3cef9f4df74c1383595,1.pdf.
• Betzler, D. and Labaronne, L. (2013) '13. Tagung des Forums Kultur und Ökonomie', KM - das Magazin von Kulturmanagement Network, 79, pp. 35–37. doi: 10.21256/zhaw-3359.
• Labaronne, L. (2013) «Sponsor Visions Schweiz» : Eine empirische Studie zum Sponsoringmarkt Schweiz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-162.
• Labaronne, L. and Kaul, H. (2012) 'Die Bedeutung der Netnographie in Kulturmarketing und -vermittlung', KM - das Magazin von Kulturmanagement Network, 67, pp. 38–41. Available at: https://www.kulturmanagement.net/dlf/f2be1cd0e634a03728fc5f07bc3c9366,1.pdf.
• Betzler, D., Labaronne, L. and Silvia, L. (2012) 'Notwendige Anpassungen : Kunst produzierende Betriebe benötigen ein spezifisches Qualitätsmanagement', Das Orchester, 2012(5), pp. 21–24.
• Betzler, D. and Labaronne, L. (2012) 'Kulturelle Vielfalt zwischen regionaler Identität und Globalisierung : Bericht über die 12. Tagung des Forums Kultur und Ökonomie, am 22./23. März 2012 in der Lokremise, St. Gallen', KM - das Magazin von Kulturmanagement Network, 66(April), pp. 50–52.
• Labaronne, L. and Betzler, D. (2011) 'Mit der Wünschelrute zum Erfolg : die Quellen der Kulturfinanzierung in der Schweiz', KM - das Magazin von Kulturmanagement Network, 2011(55), pp. 48–51. Available at: https://www.kulturmanagement.net/dlf/880256774acb4f07d6cfb0744ddb985f,1.pdf.
• Betzler, D. and Labaronne, L. (2011) 'Qualitätsmanagement im Theaterbetrieb', Proscenium, 151, pp. 12–13.
• Labaronne, L. (2010) 'Fachtagung : Fundraising für Kultur, München', KM - das Magazin von Kulturmanagement Network, 50, p. 41.

Oral conference contributions and abstracts

• Labaronne, L. (2018) '(Re-)Evaluating the artistic and social value of the arts : towards a contextualized model', in Research Colloquium 2018, Winterthur, 23. Mai 2018.
• Labaronne, L. (2018) '(Re-)Evaluating artistic processes : towards a contextualized approach for the performing arts', in 10th Midterm Conference of the European Research Networks Sociology of the Arts & Sociology of Culture, Valetta, Malta, 4-7 September 2018. European Sociological Association ESA.
• Labaronne, L. (2018) '(Re-)Evaluating the artistic and social value of the performing arts', in STP&A Conference 2018, Manchester, United Kingdom, 1-3 November 2018.
• Labaronne, L. (2018) 'Evaluation and performance measurement in the arts', in SML Research Colloquium, Winterthur, 25. Mai 2018. ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Müller, A. and Labaronne, L. (2018) 'Leading modern arts and cultural organizations : what roles does it take?', in 11. Jahrestagung des Fachverbands Kulturmanagement, Hamburg, 17.-20. Januar 2018.
• Labaronne, L. (2017) 'Performance measurement and evaluation in the arts management : a meta-synthesis', in 14th International Conference on Arts and Cultural Management AIMAC, Beijing, 24-28 Juni 2017.
• Labaronne, L. (2017) 'Performance measurement and evaluation in arts management : a doctoral thesis at Zeppelin University', in SML Research Colloquium, Winterthur, 24. Februar 2017.
• Labaronne, L. (2016) 'Institutional Readiness im Kulturbereich : sind Sie bereit für Fundraising?', in Kulturfinanzierung neu denken: Impulse zur Weiterentwicklung, Wien, Österreich, 12. Oktober 2016.
• Labaronne, L. (2016) 'Erste Sichtungen im Blätterwald : eine Meta-Synthese über Kulturevaluation', in 9. Jahrestagung des Fachverbands Kulturmanagement, Winterthur, 14.-16. Januar 2016.
• Labaronne, L. (2015) 'Performance measurement and evaluation in the arts management: a meta-synthesis : comparing and contrasting approaches across artistic disciplines, institutional settings and regions', in 5th Workshop on «Managing Cultural Organisations» EIASM, Bologna, Italy, 15 December 2015.
• Betzler, D. and Labaronne, L. (2012) 'Neuere Entwicklungen im Qualitätsmanagement aus der Theaterpraxis', in Tagung des Deutschen Bühnenvereins - Bundesverband der Theater und Orchester, Mannheim, Deutschland, 2012.

Research data

• Cwikla, Malgorzata; Labaronne, Leticia, 2026. List of literature used in a semi‑systematic review. Harvard Dataverse. Available from: https://doi.org/10.7910/DVN/PYDIPG
• Cwikla, Malgorzata; Labaronne, Leticia; Müller, Martin, 2026. List of literature and coding tree used in a scoping review on the intersection of sustainability, arts management, and cultural policy. Harvard Dataverse. Available from: https://doi.org/10.7910/dvn/fqvsvm

go back