Prof. Dr. Leticia Labaronne

Work at ZHAW

Management role

Head of Centre, Head, Center for Arts Management

Position at the ZHAW

www.zhaw.ch/zkm

Professional development teaching

• Fundraising Bootcamp: Great Fundraising
• Fundraising Bootcamp: Strategy Mapping
• CAS Fundraising Leadership
• MAS Arts Management
• MAS Fundraising Management
• CAS Fundraising Operations

Education and Continuing education

Expertise and research interests

Management of arts and cultural organizations
Evaluation in the arts and cultural sector
Fundraising, Sponsorship & Philanthropie
Cultural Policy

Educational background

EDUCATION
PhD (Dr. phil.), WÜRTH Chair of Cultural Produktion, Zeppelin University, Germany
MSc Business Administration, Major in Public and Nonprofit Management, ZHAW, Switzerland
BA (Honours) International Studies, OU, United Kingdom

FURTHER EDUCATION
Certificate of Advanced Studies (CAS) Higher & Professional Education, ZHAW, Switzerland
Certificate "Management of Trusts and Foundations", Basel University, Switzerland
Certificate of Advanced Studies (CAS) Sponsoring Management, ZHAW, Switzerland
Full Certificate in Fundraising Management, UK Institute of Fundraising, United Kingdom

Membership of networks

• ENCATC European network on cultural management and policy (funded by UNESCO)/ Member of Advisory Board
  
• Journal of Arts Management, Law, and Society / Member of Editorial Board
• Journal of Cultural Management and Cultural Policy / Book Review Editor
• Fachverband Kulturmanagement / Vorstandsmitglied 2016-2021
• Swissfundraising Verband / Initiantin Kulturfundraising-Plattform
• Stiftungsrat Musikförderstiftung MKZ / Member of the Board MKZ Foundation for the promotion of music
• ENCATC Scholar / Advisory Board
• BETA GAMMA SIGMA
• Fulbright ALUMNI

Projects

• Neue Museumswelten / Project leader / Project ongoing
• Stakeholder-Befragungen im Rahmen des Transformationsprojekts des Tanzfest Winterthur / Deputy project leader / Project completed
• What influence does the Metaverse have on the development of the Swiss live communications industry? / Project leader / Project completed
• Audience Evaluation Knsthalle Zürich DYOR / Deputy project leader / Project completed
• Audience Development Monitor für die Schweizer Kulturwirtschaft / Project leader / Project completed
• Das immaterielle Erbe der Bodenseeregion / Project leader / Project completed
• Integration potential of participatory cultural sites and projects / Project leader / Project completed
• tanz:now. Eine evaluative Standortbestimmung / Project leader / Project completed
• Fundraising salary survey in Switzerland / Project leader / Project completed
• Evaluation des Leseförderprojekts «Bewegte Geschichten» / Project leader / Project completed
• Filmfestival audience survey - Audience Development / Project leader / Project completed
• Leading modern arts and cultural organizations. What roles does it take? / Project leader / Project completed
• Projektentwicklung Engagement Migros / Project leader / Project completed
• Filmfestival audience survey - Audience Development / Project leader / Project completed
• Studie Sponsor Visions Schweiz 2014/15 / Project leader / Project completed
• The internationalization of arts and cultural management / Project leader / Project completed
• Strategische Optionen für die Professionalisierung der Kulturförderung für Gemeinden / Project leader / Project completed
• Filmfestival audience survey - Audience Development / Project leader / Project completed
• Regionalisierung der Kulturförderung / Project leader / Project completed
• Audience survey Solothurn Filmfestival 2011 / Team member / Project completed
• Foundation and development of the online platform Arts Management Network in Switzerland / Team member / Project completed

Publications

• Labaronne, Leticia,

  2022.

  Prof. Thomas Girst (Global Head of Cultural Engagement, BMW Group) : in conversation.

  Cultural Trends.

  32(2), pp. 190-202.

  Available from: https://doi.org/10.1080/09548963.2022.2156268

• Labaronne, Leticia; Leuschen, Lara,

  2021.

  Resource development in refugee arts organizations : the case of the Malaika Theater.

  Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik.

  7(2), pp. 85-110.

  Available from: https://doi.org/10.14361/zkmm-2021-0204

• Labaronne, Leticia; Tröndle, Martin,

  2020.

  Managing and evaluating the performing arts : value creation through resource transformation.

  The Journal of Arts Management, Law, and Society.

  51(1), pp. 3-18.

  Available from: https://doi.org/10.1080/10632921.2020.1815612

• Labaronne, Leticia,

  2019.

  A resource-oriented approach to performing arts organizations : an ethnographic study of dance companies.

  The Journal of Arts Management, Law, and Society.

  49(4), pp. 242-256.

  Available from: https://doi.org/10.1080/10632921.2019.1617814

• Labaronne, Leticia; Rascher, Andrea,

  2017.

  Evaluation als moderatorische und mediatorische Intervention am Beispiel eines Tanzfestivals.

  Zeitschrift für Kulturmanagement.

  3(2), pp. 135-150.

  Available from: https://doi.org/10.14361/zkmm-2017-0206

• Seger, Bruno; Labaronne, Leticia,

  2017.

  Guest editorial.

  Zeitschrift für Kulturmanagement.

  3(1), pp. 7-9.

  Available from: https://doi.org/10.14361/zkmm-2017-0101

• Labaronne, Leticia,

  2017.

  Performance measurement and evaluation in arts management : a meta-synthesis.

  Zeitschrift für Kulturmanagement.

  3(1), pp. 37-69.

  Available from: https://doi.org/10.14361/zkmm-2017-0103

• Labaronne, Leticia; Slembeck, Tilman,

  2015.

  Dynamic pricing in subsidized performing arts.

  International Journal of Nonprofit and Voluntary Sector Marketing.

  20(2), pp. 122-136.

  Available from: https://doi.org/10.1002/nvsm.1528

• Labaronne, Leticia; Seger, Bruno,

  2015.

  Fundraising Management.

  1. Auflage.

  Zürich:

  vdf Hochschulverlag.

  SML essentials ; 5.

  ISBN 978-3-7281-3731-9.

• Labaronne, Leticia; Piber, Martin,

  2020.

  Performance measurement and evaluation in the arts and cultural sector : state-of-the-art in theory and practice and prolegomena for further developments

  .

  In:

  Piber, Martin, ed.,

  Management, Participation and Entrepreneurship in the Cultural and Creative Sector.

  Cham:

  Springer.

  pp. 219-240.

  Available from: https://doi.org/10.1007/978-3-030-46796-8_11

• Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto,

  2022.

  The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama [paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Labaronne, Leticia; Piber, Martin,

  2021.

  Embodying aesthetic knowledge in the performing arts : insights from an ethnographic study of dance companies [paper].

  In:

  16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.

• Labaronne, Leticia; Fink-Mennel, Evelyn; Girke, Felix; Heimberg, Liliana; Schmidli, Fabienne,

  2021.

  Managing intangible cultural heritage in pandemic times : the case of the Lake Constance region [paper].

  In:

  16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.

• Leuschen, Lara; Schmidli, Fabienne; Labaronne, Leticia,

  2020.

  Managing participatory arts projects : a resource and stakeholder oriented perspective based on the case study Malaika refugee theatre [paper].

  In:

  7th EIASM Workshop on Managing Arts and Cultural Organizations, Online, 17-18 December 2020.

• Labaronne, Leticia,

  2019.

  A resource-oriented understanding of performing arts organizations : an ethnographic study [paper].

  In:

  19th EURAM Annual Conference, Lisbon, Portugal, 26-28 June 2019.

• Labaronne, Leticia,

  2019.

  Evaluating the performing arts : insights from an ethnography study on dance companies [paper].

  In:

  15th International Conference on Arts and Cultural Management AIMAC, Venice, Italy, 23-26 June 2019.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating the artistic value and societal impact of the performing arts : an ethnographic study [paper].

  In:

  IFKAD 2018, 13th edition of the International Forum on Knowledge Asset Dynamics, Delft, Netherlands, 4-6 July 2018.

  International Forum on Knowledge Asset Dynamics (IFKAD).

• Labaronne, Leticia,

  2018.

  Artistic achievement in the performing arts [paper].

  In:

  6th Workshop on Managing Arts and Cultural Organizations, Oxford, United Kingdom, 30 November - 1 December 2018.

  European Institute for Advanced Studies in Management.

• Labaronne, Leticia; Müller, Andrea,

  2017.

  Leading modern arts and cultural organizations : what roles does it take? [paper].

  In:

  AIMAC 2017.

  14th International Conference on Arts and Cultural Management AIMAC, Beijing, 24-28 Juni 2017.

  Beijing:

  Peking University.

• Slembeck, Tilman; Labaronne, Leticia,

  2013.

  Dynamic pricing in the subsidized performing arts [paper].

  In:

  Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.

  12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh, UK, 6 September 2013.

• Labaronne, Leticia,

  2013.

  Yield management for public theaters? [paper].

  In:

  Academy of Marketing Conference 2013, Cardiff, Wales, 8-11 July 2013.

  pp. 71-79.

  Available from: https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0201_paper.pdf

• Leuschen, Lara; Labaronne, Leticia,

  2023.

  Non-Visitor-Research : Reflexion einer Rezeptionsforschung der Ausstellung „Geschlecht“ im Stapferhaus (Lenzburg, CH).

  KM - das Magazin von Kulturmanagement Network.

  (171), pp. 12-21.

  Available from: https://cdn.kulturmanagement.net/dlf/ba8f5fc4144504ce535709f835834740,2.pdf

• Labaronne, Leticia; Müller, Andrea,

  2022.

  Leadership behaviour in the arts : understanding the multiple roles of senior management in nonprofit arts and cultural organisations [paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Fischer, Damaris; Labaronne, Leticia; Seiler, Roger,

  2022.

  Veni, vidi - donate? : an experimental study on using virtual reality in fundraising [paper].

  In:

  22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

• Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang; Wyss, Saskia,

  2021.

  Events Schweiz 2021.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-23954

• Labaronne, Leticia; Seger, Bruno,

  2021.

  Fundraising Management.

  2., vollständig überarbeitete Auflage.

  Winterthur:

  ZHAW School of Management and Law.

  SML essentials ; 5.

  ISBN 978-3-7281-3902-3.

  Available from: https://doi.org/10.3218/3902-3

• Urselmann, Michael; Labaronne, Leticia,

  2019.

  Aktuelle Herausforderungen im sich wandelnden Fundraising : Fundraising Management kann jetzt auf höchster Ausbildungsstufe studiert werden.

  Stiftung & Sponsoring.

  2019(5), pp. 12-13.

• Labaronne, Leticia,

  2018.

  Sponsor Visions Schweiz 2017/18 : eine empirische Studie zum Sponsoringmarkt Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-4296

• Müller, Andrea; Labaronne, Leticia,

  2018.

  Running creative organizations : role interpretations and leadership behavior [poster].

  In:

  3rd Interdisciplinary Perspectives in Leadership Symposium, Chania, Greece, 10-12 Mai 2018.

• Labaronne, Leticia,

  2017.

  Am Anfang steht immer die Situationsanalyse.

  Die Stiftung.

  2017(1), pp. 40-41.

• Labaronne, Leticia,

  2017.

  Hochschulfundraising ist Philanthropie für die Wissenschaft.

  Fundraiser Magazin.

  2017(4), pp. 54-55.

  Available from: https://fundraiser-magazin.de/files/archiv/pdf/fundraiser_60_2017-04.pdf

• Labaronne, Leticia; Seger, Bruno,

  2017.

  Mehr als nur "Nice to Have" : auch kulturelle Projekte benötigen die richtigen Argumente.

  Fundraiser Magazin.

  2017(4), pp. 58-59.

  Available from: https://fundraiser-magazin.de/files/archiv/pdf/fundraiser_60_2017-04.pdf

• Labaronne, Leticia; Felten, Jean-Baptiste; Koppenheim, Roie,

  2015.

  "Sponsor Visions Schweiz 2014/15" : eine empirische Studie zum Sponsoringmarkt Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-185

• Betzler, Diana; Labaronne, Leticia,

  2015.

  Kultur für Alte – Kultur für Junge : wo, wie, wann?.

  KM - das Magazin von Kulturmanagement Network.

  101, pp. 37-39.

  Available from: https://www.kulturmanagement.net/dlf/0792d52aaece6b25e9b11c2ed4980164,1.pdf

• Labaronne, Leticia; Kaul, Helge,

  2015.

  Methoden der empirischen (Kulturnutzer-)Forschung : Workshop der Arbeitsgemeinschaft des Fachverbandes Kulturmanagement.

  KM - das Magazin von Kulturmanagement Network.

  100, pp. 54-55.

  Available from: https://doi.org/10.21256/zhaw-3360

• Labaronne, Leticia,

  2015.

  Status und Trends im Kultur-Sponsoring : empirische Studie «Sponsor Visions Schweiz 2014/2015» der ZHAW und FASPO.

  Moving Emotions.

  2015(3), pp. 14.

• Labaronne, Leticia; Seger, Bruno,

  2015.

  Strategisches Denken : unternehmerisches Handeln.

  KM - das Magazin von Kulturmanagement Network.

  2015(97), pp. 25-29.

  Available from: https://www.kulturmanagement.net/dlf/0226446702cc239db4322d0609ad5986,1.pdf

• Labaronne, Leticia,

  2014.

  Das private Engagement in der Schweiz : Zeichen einer ausgeprägten Zivilgesellschaft.

  Spenden Schweiz.

  2014(7), pp. 2.

• Betzler, Diana; Labaronne, Leticia,

  2013.

  13. Tagung des Forums Kultur und Ökonomie.

  KM - das Magazin von Kulturmanagement Network.

  79, pp. 35-37.

  Available from: https://doi.org/10.21256/zhaw-3359

• Bergmann, Andreas; Labaronne, Leticia,

  2013.

  La armonización contable internacional : el papel del IPSASB y el estado actual de su proceso de reformas.

  Revista Española de Control Externo.

  15(44), pp. 19-29.

  Available from: https://dialnet.unirioja.es/servlet/articulo?codigo=5255521

• Labaronne, Leticia,

  2013.

  Status und Trends im Kultursponsoring.

  KM - das Magazin von Kulturmanagement Network.

  77, pp. 10-13.

  Available from: https://www.kulturmanagement.net/dlf/94615c5384cbc3cef9f4df74c1383595,1.pdf

• Labaronne, Leticia,

  2013.

  «Sponsor Visions Schweiz» : Eine empirische Studie zum Sponsoringmarkt Schweiz.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-162

• Betzler, Diana; Labaronne, Leticia,

  2012.

  Kulturelle Vielfalt zwischen regionaler Identität und Globalisierung : Bericht über die 12. Tagung des Forums Kultur und Ökonomie, am 22./23. März 2012 in der Lokremise, St. Gallen.

  KM - das Magazin von Kulturmanagement Network.

  66(April), pp. 50-52.

• Labaronne, Leticia; Kaul, Helge,

  2012.

  Die Bedeutung der Netnographie in Kulturmarketing und -vermittlung.

  KM - das Magazin von Kulturmanagement Network.

  67, pp. 38-41.

  Available from: https://www.kulturmanagement.net/dlf/f2be1cd0e634a03728fc5f07bc3c9366,1.pdf

• Betzler, Diana; Labaronne, Leticia; Silvia, Lorenz,

  2012.

  Notwendige Anpassungen : Kunst produzierende Betriebe benötigen ein spezifisches Qualitätsmanagement.

  Das Orchester.

  2012(5), pp. 21-24.

• Labaronne, Leticia; Betzler, Diana,

  2011.

  Mit der Wünschelrute zum Erfolg : die Quellen der Kulturfinanzierung in der Schweiz.

  KM - das Magazin von Kulturmanagement Network.

  2011(55), pp. 48-51.

  Available from: https://www.kulturmanagement.net/dlf/880256774acb4f07d6cfb0744ddb985f,1.pdf

• Betzler, Diana; Labaronne, Leticia,

  2011.

  Qualitätsmanagement im Theaterbetrieb.

  Proscenium.

  151, pp. 12-13.

• Labaronne, Leticia,

  2010.

  Fachtagung : Fundraising für Kultur, München.

  KM - das Magazin von Kulturmanagement Network.

  50, pp. 41.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating artistic processes : towards a contextualized approach for the performing arts.

  In:

  10th Midterm Conference of the European Research Networks Sociology of the Arts & Sociology of Culture, Valetta, Malta, 4-7 September 2018.

  European Sociological Association ESA.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating the artistic and social value of the arts : towards a contextualized model.

  In:

  Research Colloquium 2018, Winterthur, 23. Mai 2018.

• Labaronne, Leticia,

  2018.

  (Re-)Evaluating the artistic and social value of the performing arts.

  In:

  STP&A Conference 2018, Manchester, United Kingdom, 1-3 November 2018.

• Labaronne, Leticia,

  2018.

  Evaluation and performance measurement in the arts.

  In:

  SML Research Colloquium, Winterthur, 25. Mai 2018.

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

• Müller, Andrea; Labaronne, Leticia,

  2018.

  Leading modern arts and cultural organizations : what roles does it take?.

  In:

  11. Jahrestagung des Fachverbands Kulturmanagement, Hamburg, 17.-20. Januar 2018.

  Available from: https://www.fachverband-kulturmanagement.org/arbeitstitel-cultural-leadership-innovation/

• Labaronne, Leticia,

  2017.

  Performance measurement and evaluation in arts management : a doctoral thesis at Zeppelin University.

  In:

  SML Research Colloquium, Winterthur, 24. Februar 2017.

• Labaronne, Leticia,

  2017.

  Performance measurement and evaluation in the arts management : a meta-synthesis.

  In:

  14th International Conference on Arts and Cultural Management AIMAC, Beijing, 24-28 Juni 2017.

• Labaronne, Leticia,

  2016.

  Erste Sichtungen im Blätterwald : eine Meta-Synthese über Kulturevaluation.

  In:

  9. Jahrestagung des Fachverbands Kulturmanagement, Winterthur, 14.-16. Januar 2016.

• Labaronne, Leticia,

  2016.

  Institutional Readiness im Kulturbereich : sind Sie bereit für Fundraising?.

  In:

  Kulturfinanzierung neu denken: Impulse zur Weiterentwicklung, Wien, Österreich, 12. Oktober 2016.

• Labaronne, Leticia,

  2015.

  Performance measurement and evaluation in the arts management: a meta-synthesis : comparing and contrasting approaches across artistic disciplines, institutional settings and regions.

  In:

  5th Workshop on «Managing Cultural Organisations» EIASM, Bologna, Italy, 15 December 2015.

• Betzler, Diana; Labaronne, Leticia,

  2012.

  Neuere Entwicklungen im Qualitätsmanagement aus der Theaterpraxis.

  In:

  Tagung des Deutschen Bühnenvereins - Bundesverband der Theater und Orchester, Mannheim, Deutschland, 2012.

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