Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Reidenbach, Judith; Jeker Weber, Karin,
2012.
.
In:
Münch, Peter; Ziese, Hella, eds.,
Corporate Identity : wie Unternehmensidentität aufgebaut, entwickelt und rechtlich abgesichert wird.
Zürich:
Schulthess.
pp. 50-64.
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Barthelmess Röthlisberger, Petra,
2012.
Switzerland, the beautiful : swiss image abroad.
Competence.
2012(1), pp. 19-21.
Available from: https://doi.org/10.21256/zhaw-4362
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Hari, Jürg; Forestier, Céline,
2012.
The thin win : implicit preference for slim models in advertising [paper].
In:
Academy of Marketing Conference 2012, Southampton, United Kingdom, 2-5 July 2012.
Available from: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0131_paper.pdf
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Schneider Stingelin, Colette,
2011.
Adaptivity in health campaigns : planning process, theoretical bases and evaluation.
Studies in Communication Sciences.
11(1), pp. 137-156.
Available from: https://doi.org/10.5169/seals-791190
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Hallier Willi, Christine,
2011.
Corporate image formation and corporate communications in virtual communities : a qualitative study [paper].
In:
Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing.
Doctoral Symposium, London, United Kingdom, 28-29 March 2011.
London:
Brunel University.
pp. 1-10.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...