Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Troesch-Jacot, Mireille,
2006.
Branding : auch für KMU kein Luxus.
Report: Kundenmagazin der Stier Communications AG.
2006(6), pp. 6-7.
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Woratschek, Herbert; Hannich, Frank; Neumann, Jan; Womácko, Slávek,
2006.
Chancen durch Kooperation im grenzüberschreitenden Klettertourismus.
1. Auflage.
Bayreuth:
Universität Bayreuth.
Arbeitsmaterialien zur Raumordnung und Raumplanung ; 244.
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Hallier Willi, Christine,
2006.
Das Schweigen hat ein Ende : der Kunde spricht.
Wirtschaftsmagazin.
2006(2), pp. 9.
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Coenen, Christian,
2006.
Die Bedeutung prosozialen Dienstleisterverhaltens für die Interaktionszufriedenheit des Kunden
.
In:
Ringlstetter, M., ed.,
Positives Management : zentrale Konzepte und Ideen des Positive Organizational Scholarship.
Wiesbaden:
Gabler.
pp. 71-89.
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Hari, Jürg; Lutz, Jacqueline,
2006.
Kundenverhalten als Indikator des Zukunftpotenzials?.
Marketingtrends: Jahrbuch CRM Schweiz.
2006, pp. 36-37.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)