Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
-
Rüeger, Brian; Leuch, Andrea; Hannich, Frank,
2007.
Marketingtrend : Rückbesinnung auf den persönlichen Kontakt.
Marketingtrends: Jahrbuch CRM Schweiz.
2008.
-
Rüeger, Brian; Hannich, Frank,
2007.
Neue Trends im Customer Relationship Management.
Marketing & Kommunikation.
-
Coenen, Christian; Müller-Seitz, G.,
2007.
Peer proconsuming-service in a C2C-setting : the case of Wikipedia.
In:
AMA Frontiers in Services Conference, San Francisco, USA, 4-7 October 2007.
-
Gouthier, Matthias H. J.; Coenen, Christian; Schulze, Henning S.; Wegmann, Christoph, eds.,
2007.
Service Excellence als Impulsgeber : Strategien - Management - Innovation - Branchen.
Wiesbaden:
Gabler.
ISBN 978-3-8349-0688-5.
Available from: https://doi.org/10.1007/978-3-8349-9544-5
-
Coenen, Christian,
2007.
Service-Excellence durch Prosocial Service Performance
.
In:
Gouthier, M., ed.,
Service-Excellence als Impulsgeber.
Wiesbaden:
Gabler.
pp. 423-440.
Projects
Projects according to DDC 658.8: Marketing management
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
-
Customizable Injection Molded Products and Services with Interconnected Production Planning
-
Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)