Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Müller, Steffen; Lütke, Verena,
2008.
Marketing events : determinants and consequences of participant satisfaction.
In:
37th European Marketing Academy Conference, Brighton, United Kingdom, 27-30 May 2008.
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Stros, Michael; Hari, Jürg; Marriott, John,
2008.
Mixed evidence of an early market entry in the pharmaceutical business market [paper].
In:
Proceedings of the Academy of Marketing Science.
Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008.
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Stros, Michael; Hari, Jürg J.; Mariott, John,
2008.
Power of the subconscious in decision making in personal selling [paper].
In:
Proceedings of the Academy of Marketing Science.
41st Academy of Marketing Annual Conference, Aberdeen, Scotland, 8-10 July 2008.
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Coenen, Christian,
2008.
Prosoziale Kompetenz des Mitarbeiters in der Dienstleistungsinteraktion
.
In:
Füglistaller, U., ed.,
Dienstleistungskompetenz : strategische Differenzierung durch konsequente Kundenorientierung.
Zürich:
Versus.
pp. 507-524.
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Müller, Andrea; Jonas, Kai J.; Boos, Margarete,
2008.
Wirtschaftspsychologie.
2008(4).
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)