Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Argyriou, Evmorfia; Kitchen, Philip J.; Melewar, T.C.,
2006.
International Journal of Market Research.
48(5), pp. 575-599.
Available from: https://doi.org/10.1177/147078530604800507
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Seiler, Roger,
2006.
Virtuelles Vertrauen : wie Sie mit CRM Vertrauen aufbauen.
CRM Beratungsbrief.
2006(3), pp. 6-7.
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Stauss, B.; Dornach, F.; Coenen, Christian,
2006.
Zufriedenheitsmanagement : Konzept und Realisierung
.
In:
Hinterhuber, H., ed.,
Kundenorientierte Unternehmensführung : Kundenorientierung, Kundenzufriedenheit, Kundenbindung.
Wiesbaden:
Gabler.
pp. 543-559.
Available from: https://doi.org/10.1007/978-3-8349-9132-4_25
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Stauss, B.; Dornach, F.; Coenen, Christian,
2006.
Zufriedenheitsmanagement in Deutschland : von der Messung zur Unternehmenssteuerung.
München:
ServiceBarometer.
ISBN 3-9806521-7-3.
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Troesch-Jacot, Mireille,
2005.
Die Marketing-Szene verträgt noch einiges an Provokation : zwischen Trend und Tradition.
Jahrbuch Markt- und Sozialforschung.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)