Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Waller, Gregor; Süss, Daniel; Bircher, Markus; Bolt, Isabelle; Studer, Sybille; Krummenacher, Claudia Wüest,
2005.
Zürich:
HAP Hochschule für Angewandte Psychologie.
Available from: https://doi.org/10.21256/zhaw-2004
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Rüeger, Brian,
2005.
Capitalizing on innovative SS7 based solutions.
In:
HP OpenCall Insight Days, Kuala Lumpur, Malaysia, 2005.
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Troesch-Jacot, Mireille,
2005.
Die Markenbildung muss als Unternehmensaufgabe verstanden werden : Branding in KMU.
KMU Magazin.
2005(4).
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Critchley, Geraldine; Hari, Jürg; Stadelmann, Martin; Hafner, Nils,
2005.
Kunden zielgerecht ansprechen durch effiziente Kampagnen
.
In:
Customer intelligence empower your CRM : nutzen Sie optimal das Wissen aus den Kunden-Daten?.
Berneck:
Rheintaler Druckerei und Verlag.
pp. 39.
Marketingtrends CRM ; 2005.
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Hari, Jürg; Zumsteg, David,
2005.
Kundenwertsteigerung : Bewertung auf monetäre und nicht-monetäre Elemente abstützen.
KMU Magazin.
2005(3), pp. 42-45.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)