Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Scheibehenne, Benjamin; Miesler, Linda; Todd, Peter M.,
2007.
Fast and frugal food choices : uncovering individual decision heuristics.
Appetite.
49(3), pp. 578-589.
Available from: https://doi.org/10.1016/j.appet.2007.03.224
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Hallier Willi, Christine; Melewar, T.C.,
2007.
In:
Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group.
3rd International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, London, United Kingdom, 2007.
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Müller, Steffen,
2007.
Loyality programs and customer loyality : a panel data analysis.
In:
36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.
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Kaul, Helge,
2007.
Marketing 2.0 : der vernetzte Kunde als neue Herausforderung.
KMU Magazin.
2007(5), pp. 6.
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Hari, Jürg,
2007.
Marketing und Innovation: zwei, die sich doch nicht ganz lieb haben
.
In:
Pfeiffer, Rolf; Pult, Ingeborg, eds.,
Markt und Innovation.
Zürich:
vdf Hochschulverlag.
pp. 107-120.
IMI - Schriftenreihe ; 1.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)