Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Müller, Adrian W.,
2008.
Strategic Foresight : Prozesse strategischer Trend- und Zukunftsforschung in Unternehmen.
St.Gallen:
Universität St.Gallen.
Available from: http://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/3521/$FILE/dis3521.pdf
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Troesch-Jacot, Mireille; Hannich, Frank; Rüeger, Brian; Jenni, Claudia; Siems, Florian,
2008.
Swiss CRM 2008 : Einsatz und Trends in Schweizer Unternehmen.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
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Hari, Jürg; Stros, Michael; Marriott, John,
2008.
The 30-Second-Sale : snap impressions of a retail sales person influence consumers decision making
.
In:
Siems, Florian U.; Brandstätter, Manfred; Gölzner, Herbert, eds.,
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation.
Wiesbaden:
VS Verlag für Sozialwissenschaften.
pp. 53-66.
Europäische Kulturen in der Wirtschaftskommunikation ; 12.
Available from: https://doi.org/10.1007/978-3-531-91204-2_4
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Fragniere, Emmanuel; Heitz, Christoph; Moresino, Franceso,
2008.
The concept of shadow price to monetarize the intangible value of expertise [paper].
In:
Proceedings of 2008 IEEE International conference on service operations and logistics, and informatics IEEE/SOLI-2008.
2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI), Beijing, 12-15 October 2008.
Piscataway:
IEEE.
pp. 1736-1741.
Available from: https://doi.org/10.1109/SOLI.2008.4686331
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Hallier, Christine,
2008.
.
In:
Harris, Lisa; Dennis, Charles, eds.,
Marketing the e-Business.
New York:
Routledge.
pp. 305-309.
Routledge e-business series.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)