Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Kaul, Helge,
2007.
Communities als Wertschöpfungspartner.
Wirtschaftsmagazin.
2007(7), pp. 6-7.
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Hallier, Christine; Harris, Lisa,
2007.
Creating a new value dimension with respectable differentiation potential by using corporate blogs [paper].
In:
Proceedings of the academy of marketing conference 2007 : marketing theory into practice.
Academy of Marketing Conference 2007, Egham, United Kingdom, 3-6 July 2007.
London:
Kingston Business School.
Research paper series.
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Troesch-Jacot, Mireille,
2007.
Die Kundenzufriedenheit in einer Non-Profit-Organisation messen
.
In:
Stadelmann, Martin; Wolter, Sven; Troesch, Mireille, eds.,
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie.
Zürich:
Industrielle Organisation.
pp. 365-379.
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Waller, Gregor; Süss, Daniel; Bircher, Markus,
2007.
Zürich:
HAP Hochschule für Angewandte Psychologie.
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Kaul, Helge,
2007.
Die Wirkung von aussen nach innen.
Absatzwirtschaft - Zeitschrift für Marketing.
2007(5), pp. 6.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)