Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Diller, Hermann; Müller, Steffen,
2006.
Lohnen sich Bonusprogramme? : eine Analyse auf Basis von Paneldaten.
Marketing: Zeitschrift für Forschung und Praxis.
28(2), pp. 135-150.
Available from: https://doi.org/10.15358/0344-1369-2006-2-135
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Hari, Jürg,
2006.
Markteinführung : überwinden der Stolpersteine in der Diffusionsstrategie.
Innovation Management.
2006(1), pp. 52-55.
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Coenen, Christian; Stauss, B.,
2006.
Nicht nur drüber reden! Kundenzufriedenheitsmanagement in Deutschland.
Qualität und Zuverlässigkeit.
9(51), pp. 22-27.
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Avramakis, Evangelos; Scheidegger, Felix; Hüppi, Richard Alexander,
2006.
The day after M-Budget : strategische und taktische Sortimentsgestaltung im Schweizer Einzelhandel.
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Scheidegger, Felix; Avramakis, Evangelos; Hüppi, Richard Alexander; Hari, Jürg J.,
2006.
The Lounge : RealService-Orientierung.
Marketing & Kommunikation.
2006, pp. 20-21.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)