Dr. Marcus Zimmer
Dr. Marcus Zimmer
ZHAW
School of Management and Law
Centre of Customer Management & e-Commerce
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Lecturer in Marketing
Projects
- Visitor Experience im Tourismusbereich / Project co-leader / Project ongoing
- Large Language Models LLM (e.g. GPT) aaS in Marketing / Team member / Project completed
- Versorgungssicherheit Heilmittel / Team member / Project completed
- Differenzierte Wirkung von Dark Patterns / Project leader / Project completed
- Consumer Perceptions of Dark Patterns / Project leader / Project completed
- Steasy – der mobile Mini-Steamer / Project leader / Project completed
- SONEVA / Project co-leader / Project completed
- B2B Partner-Radar für Wildbiene + Partner / Project leader / Project completed
Publications
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Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; Karjaluoto, Heikki,
2024.
Industrial Marketing Management.
2024(118), pp. 12-26.
Available from: https://doi.org/10.1016/j.indmarman.2024.02.002
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Zimmer, Marcus; v. Wangenheim, Florian; Salonen, Anna,
2022.
Marketing Review St. Gallen.
39(03), pp. 22-28.
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Salonen, Anna; Zimmer, Marcus; Keränen, Joona,
2021.
Theory development in servitization through the application of fsQCA and experiments.
International Journal of Operations & Production Management.
41(5), pp. 746-769.
Available from: https://doi.org/10.1108/IJOPM-08-2020-0537
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Zimmer, Marcus; Salonen, Anna; v. Wangenheim, Florian,
2020.
Business solutions as market signals that facilitate product sales.
Industrial Marketing Management.
91, pp. 30-40.
Available from: https://doi.org/10.1016/j.indmarman.2020.07.014
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Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian; Kaya, Tania; Oswald, Carmen; Rettenmund, Michèle,
2022.
Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2436
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Zimmer, Marcus; Salonen, Anna; von Wangenheim, Florian,
2018.
Business solutions as signals.
In:
Institute for the Study of Business Markets (ISBM) Academic Conference 2018, Cambridge, Massachusetts, 8-9 August 2018.
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Zimmer, Marcus; Salonen, Anna; Wangenheim, Florian,
2016.
Strategic value of solution business initiatives.
In:
Institute for the Study of Business Markets (ISBM) Academic Conference 2016 : Advances in Business-to-Business Marketing, Atlanta (USA), 3-4 August 2016.
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Grohmann, Marcella; Zimmer, Marcus; von Wangenheim, Florian; Ulaga, Wolfgang,
2016.
In:
Institute for the Study of Business Markets Biennial Academic Conference 2016, Atlanta, Georgia, USA , 3-4 August 2016.