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Effect and Perception of Green Patterns in the Energy Sector

At a glance


The aim of this EKT Energiestiftung innovation project is to investigate the effect and perception of "Green Patterns" in the energy sector. Similar to "Dark Patterns", which often lead to undesirable behavior in digital user interfaces (e.g., accepting all cookies), these "Green Patterns" are intended to encourage users to adopt environmentally friendly behavior.