Effect and Perception of Green Patterns in the Energy Sector
At a glance
- Project leader : Dr. Manuel Holler
- Deputy of project leader : Tania Kaya
- Project team : Dr. Kurt Alexander Ackermann, Prof. Rainer Fuchs
- Project status : ongoing
- Funding partner : Foundation (EKT Energiestiftung)
- Contact person : Manuel Holler
Description
The aim of this EKT Energiestiftung innovation project is to investigate the effect and perception of "Green Patterns" in the energy sector. Similar to "Dark Patterns", which often lead to undesirable behavior in digital user interfaces (e.g., accepting all cookies), these "Green Patterns" are intended to encourage users to adopt environmentally friendly behavior.