Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J.; Rahmani, Leila; Schubert, Renate; Streule, Pascal; Waller, Gregor,
2024.
Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves.
ZHAW Zurich University of Applied Sciences.
Available from: https://doi.org/10.21256/zhaw-2496
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Rüeger, Brian; Volkmar, Gioia,
2024.
Unternehmen zwischen Hype & Schock.
SWA Jahresbericht 2023 : The AI Revolution.
pp. 14-17.
Available from: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2023-jahresbericht-swa.pdf
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Müller, Steffen; Seiler, Roger; Völkle, Melanie,
2023.
International Journal of Market Research.
Available from: https://doi.org/10.1177/14707853231219648
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Strässner, Anna-Maria; Merdzanovic, Adis; Suvada, Adrienne,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-29013
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Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,
2023.
Private labels and negative information : effects across retailers [paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Projects
Projects according to DDC 658.8: Marketing management
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Audience survey Solothurn Filmfestival 2011
On behalf of the Solothurn Filmtage, a public survey is being undertaken in cooperation with the Center for Arts Management of the ZHAW. The public survey was conducted in the years 2007, 2009, 2011, 2013 and 2015. The online survey collects information about the audience, which creates the information basis for a ...
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Audience survey Solothurn Filmfestival 2009
On behalf of the Solothurn Filmtage, a public survey is being undertaken in cooperation with the Center for Arts Management of the ZHAW. The public survey was conducted in the years 2007, 2009, 2011, 2013 and 2015. The online survey collects information about the audience, which creates the information basis for a ...
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Planning and Optimization of marketing campaigns under dyanamical customer behavior
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Statistical Analysis of E-Recycling Management SWCO