Planning and Optimization of marketing campaigns under dyanamical customer behavior
At a glance
- Project leader : Prof. Dr. Christoph Heitz
- Project team : Dr. Stephan Bütikofer, Dr. Marcel Dettling, Prof. Dr. Andreas Ruckstuhl
- Project budget : CHF 448'000
- Project status : completed
- Funding partner : CTI
- Project partner : Pilotkunde aus dem Telekom-Bereich, SAS Schweiz AG, AFO Marketing AG
- Contact person : Christoph Heitz