Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J.; Rahmani, Leila; Schubert, Renate; Streule, Pascal; Waller, Gregor,
2024.
Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves.
ZHAW Zurich University of Applied Sciences.
Available from: https://doi.org/10.21256/zhaw-2496
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Rüeger, Brian; Volkmar, Gioia,
2024.
Unternehmen zwischen Hype & Schock.
SWA Jahresbericht 2023 : The AI Revolution.
pp. 14-17.
Available from: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2023-jahresbericht-swa.pdf
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Müller, Steffen; Seiler, Roger; Völkle, Melanie,
2023.
International Journal of Market Research.
Available from: https://doi.org/10.1177/14707853231219648
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Strässner, Anna-Maria; Merdzanovic, Adis; Suvada, Adrienne,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-29013
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Nagengast, Liane; Thomas, Oliver; Reimann, Olivier; Kucza, Gunther,
2023.
Private labels and negative information : effects across retailers [paper].
In:
EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Projects
Projects according to DDC 658.8: Marketing management
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Trusted Loyalty Poinz
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Advice on developing marketing concept
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Design of an online expert system based on Bayes’ian Networks and its first market implementation
On a scientific basis, an online expert system for the B2B business is being developed, which enables significant cost savings in the sales process and an increase in the quality of processing. Using the example of a highly fragmented niche market (promotional items), the new approach will be tested by taking into ...
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Predicting customer behavior by combining freetext information with structured customer data
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Customer-centric improvement of a video on demand application based on behavioral insights