Martin Schuler

Personal profile

Management role

Head, Usability Lab

Position at the ZHAW

Research Associate Technical Communication



www.zhaw.ch/de/linguistik/forschung/technikkommunikation/usability-labor/

Expertise and research interests

usability, user experience (ux), human-machine-interaction, usability testing, user centered design, augmented reality (ar), tecnical writing

Membership of networks

• UX Schweiz
• Tekom Deutschland
• Tecom Schweiz
• SENTeCom

Projects

• The augmented interpreter- a pilot study on the usability of augmented reality in interpreting / Team member / Project completed
• Accessibility of ZHAW Webpages / Team member / Project completed
• Leseeffizienz messen – Bionic Reading + Eyetracking / Team member / Project completed
• The blue tool of health apps – die ZHAW-Informationsplattform für Gesundheits-Apps / Team member / Project completed
• Identifying and understanding Native Ads / Team member / Project completed
• The Ergonomics of Socio-Technical Systems and Reflective Practice / Team member / Project completed
• Cognitive Load in Interpreting and Translation (CLINT) / Team member / Project completed
• Informed Consent and Comprehensibility Issues / Team member / Project completed
• Usability-Aspekte einer Software aus dem Bereich Kunststoffspritzgiessen / Deputy project leader / Project completed
• Cognitive and Physical Ergonomics of Translation / Team member / Project completed
• Optimierung der Gebrauchstauglichkeit eines neuen Softwareproduktes für die Segmentierung im Rahmen der Therapieplanung in der Strahlentherapie (Projekt mitfinanziert durch die KTI) / Team member / Project completed
• Begleitung der Entwicklung einer Online-Stellenbörse im Hinblick auf Usability / Team member / Project completed
• Usability-Evaluation einer führenden Software im Bereich elektrochemische Analytik / Team member / Project completed

Publications

• Fuhrmann, Birgit; Schuler, Martin,

  2022.

  Besser Lesen am Bildschirm? : Nutzerbeobachtung mittels Eyetracking und Interviews geben Einblicke in das Online-Lesen [paper].

  In:

  Ludewig, Elske; Jackstädt, Thomas; Hinze, Jana, eds.,

  Usability Professionals 22.

  Mensch und Computer (MuC), Darmstadt, Deutschland, 4.-7. September 2022.

  Bonn:

  Gesellschaft für Informatik e.V..

  Available from: https://doi.org/10.18420/muc2022-up-423

• Keel, Guido; Dingerkus, Filip; Schuler, Martin,

  2021.

  Native Ads erkennen und beurteilen.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-23651

• Fuhrmann, Birgit; Kleinberger, Ulla; Meier, Olivia; Schuler, Martin,

  2021.

  Text, Technik, Technikkommunikation – ein Zusammenspiel mit Zukunft.

  Language matters - Blog für Sprache und Kommunikation.

  Available from: https://blog.zhaw.ch/languagematters/2021/04/01/text-technik-technikkommunikation/?utm_campaign=l-social-media&utm_source=twitter&utm_medium=organic&utm_content=technikkommunikation-textanalyse

• Gieshoff, Anne Catherine; Schuler, Martin,

  2022.

  The augmented interpreter : a pilot study on the use of augmented reality in interpreting.

  In:

  3rd HKBU International Conference on Interpreting : Interpreting and Technology, Hong-Kong (online), 7-9 December 2022.

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