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Prof. Dr. Guido Keel

Prof. Dr. Guido Keel

Prof. Dr. Guido Keel

ZHAW School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 77 65
guido.keel@zhaw.ch

Personal profile

Management role

  • Programme Director, Bachelor in Communications
  • Director of Institute, Institute of Applied Media Studies
  • Head, Media Literacy research area

Position at the ZHAW

Director, IAM Institute of Applied Media Studies
Professor of Media Literacy

www.zhaw.ch/linguistik/iam

Professional development teaching

Expertise and research interests

Journalism, Media Use, Media Literacy, Media in Development

Educational background

Studies at the University of Zürich, Masters Degree 1998 in Social Anthropology, Mass Communication and Economic and Social History; PhD in Mass Communication in 2011.

Professional milestones

Rieter: Corporate Communications
Marcel Bernet Public Relations: PR Consultant
UBS Marketing: Editor
Luzerner Medien: Online Editor
Sulzer: Corporate Communications
Seminar für Publizistikwissenschaft, University of Zurich: Research Assistant

Membership of networks

Projects

Publications

Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Other publications
Oral conference contributions and abstracts