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Prof. Dr. Guido Keel

Prof. Dr. Guido Keel

Prof. Dr. Guido Keel

ZHAW School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 77 65

Work at ZHAW

Management role

  • Director of Institute, Institute of Applied Media Studies
  • Head, Media Literacy research area

Position at the ZHAW

Director, IAM Institute of Applied Media Studies
Professor of Media Literacy

Professional development teaching

MAS Communication Management and Leadership

Education and Continuing education

Expertise and research interests

Journalism, Media Use, Media Literacy, Media in Development

Professional milestones

Rieter: Corporate Communications
Marcel Bernet Public Relations: PR Consultant
UBS Marketing: Editor
Luzerner Medien: Online Editor
Sulzer: Corporate Communications
Seminar für Publizistikwissenschaft, University of Zurich: Research Assistant

Educational background

Studies at the University of Zürich, Masters Degree 1998 in Social Anthropology, Mass Communication and Economic and Social History; PhD in Mass Communication in 2011.

Membership of networks



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Other publications

Panel on "Can journalism be automated?" in: Artificial Intelligence in Industry and Finance. 6th European COST Conference on AI in Industry and Finance in Switzerland (9/9/21). Winterthur, ZHAW.