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Birgitta Borghoff MA/MAS

Birgitta Borghoff

Birgitta Borghoff MA/MAS

ZHAW School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 61 32
birgitta.borghoff@zhaw.ch

Work at ZHAW

Position

Focus

Teaching

Professional development teaching

MAS Communication Management and Leadership

Experience

  • Member of the Board of Trustees Sulzberg Foundation (honorary)
    Sulzberg Foundation
    12 / 2021 - today
  • Board member ZHAW Sustainable Impact Program SIP
    ZHAW sustainable (strategic initiative)
    01 / 2021 - today
  • Lecturer and Head of the module "Narrating Entrepreneurship", MSc. Business Administration, Major Innovation and Entrepreneurship, ZHAW School of Management and Law
    ZHAW School of Management and Law
    01 / 2021 - today
  • Lecturer for Storytelling & Pitching, Coach and Jury Member at the semi-final of the ZHAW Startup Challenge
    ZHAW School of Management and Law, Institute of Innovation andEntrepreneurship
    01 / 2020 - today
  • Senior Researcher, Lecturer, Consultant, Coach, Trainer, ZHAW Institute for Applied Media Studies
    ZHAW School of Applied Linguistics, Institute of Applied Media Studies
    03 / 2016 - today
  • Founder and Managing Director
    brückenwege. soul art. creative flow. entrepreneurial spirit. Winterthur
    01 / 2013 - today
  • Cultural and Creative Entrepreneur, Managing Director
    INNOVANTIQUA Cultural Entrepreneurs
    03 / 2005 - today
  • Growth Coach ZHAW entrepreneurship
    ZHAW
    01 / 2023 - 02 / 2024
  • Lecturer for Storytelliing, CAS Impact Management in NPO, Center for Philanthropy Studies, University of Basel
    University of Basel
    09 / 2023 - 09 / 2023
  • Member of the ZHAW Mittelbau Commission (MiKo-ZHAW) and Delegate of the University Assembly (HSV) at the ZHAW
    ZHAW
    05 / 2019 - 02 / 2021
  • Member of the Mittelbau Commission (MiKo-L) at the ZHAW School of Applied Linguistics
    ZHAW School of Applied Linguistics
    03 / 2017 - 02 / 2021
  • Lecturer and Consultant for Communication/Storytelling (StoryLab) and Member of the jury, Z-Kubator Academy "Do-Tank for Your Project Ideas"
    ZHdK Zurich University of the Arts
    08 / 2019 - 08 / 2019
  • Lecturer for Cultural Entrepreneurship, Business Modeling & Start-up; Research Associate and Project Manager
    ZHAW, School of Management and Law, Center for Arts Management
    11 / 2007 - 12 / 2017
  • Head of Communication
    ZHAW School of Management and Law, Center for Arts Management
    01 / 2015 - 02 / 2016
  • Freelance Correspondent
    Kultur Management Network Germany and Switzerland
    03 / 2014 - 02 / 2016
  • Lecturer for "Integral Leadership & Cultural-Creative Leadership", CAS Strategies of Social Competence
    University of Applied Sciences and Arts Northwestern Switzerland
    03 / 2014 - 02 / 2016
  • Head of the Swiss Editorial Office/Office
    KM Kulturmanagement Network GmbH
    01 / 2008 - 07 / 2013
  • Director of Studies MAS Arts Management and Lecturer
    ZHAW School of Management and Law, Center for Arts Management
    11 / 2007 - 12 / 2012
  • Head of Culture & Events Department
    Access - bridge to work Association, Zurich
    04 / 2007 - 10 / 2007
  • Manager Network and Administration LUCERNE FESTIVAL ACADEMY
    LUCERNE FESTIVAL
    08 / 2003 - 12 / 2006
  • Manager Research and Network Development
    Zurich Airport, Marketing Airline & Cargo Relations, Kloten/ZH
    04 / 2002 - 05 / 2003
  • Founder and Orchestra Manager Zurich Airport Orchestra
    Zurich Airport, Kloten/ZH
    06 / 2002 - 12 / 2002
  • Portfolio Manager
    Atraxis AG (formerly subsidiary SR Group)
    04 / 2001 - 02 / 2002

Education and Continuing education

Education

  • Master of Arts in Applied Linguistics/Major: Organizational Communication (MA) / Organizational Communication, Strategic Communication Management, Applied Linguistics
    ZHAW School of Applied Linguistics
    02 / 2014 - 11 / 2016
  • Studies of Business Administration, Tourism (BA) / Business Administration, Tourism, Hospitality Management
    Kempten University of Applied Sciences, Germany
    11 / 1996 - 03 / 2001
  • Semester abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
    Universidad Católica Santa Maria, Arequipa, Peru
    02 / 2000 - 06 / 2000
  • Semester abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
    Queen Margaret University College, Edinburgh, Scotland
    02 / 1999 - 06 / 1999
  • Internship abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
    Corning Area Chamber of Commerce, Corning, NY
    07 / 1998 - 12 / 1998
  • Apprenticeship as Certified Hotelier (best alumni) / Business Administration, Tourism, Hospitality Management
    Best Western Arosa Hotel Paderborn, Germany
    09 / 1993 - 06 / 1996

Continuing Education

  • AI-Campus - The learning platform for Artificial Intelligence
    Continuing education course Prompt Lab: Generative AI in University Teaching
    11 / 2023
  • ZHAW School of Engineering
    WBK Continuing Education Course Generative AI in Teaching and Continuing Education
    10 / 2023
  • ZHAW School of Management and Law, Institute of Business Information Technology
    Workshop Chatbot Prototyping at WINsights Symposium 2023
    09 / 2023
  • ZHdK Zurich University for the Arts
    WBK Continuing Education Course Artistic Research, Summer School
    08 / 2023
  • Hfab University for Agile Education, Zurich
    Workshop in Agile Didactics
    06 / 2023
  • ZHdK Zurich University for the Arts
    Continuing education course in UX Design, Winter School
    02 / 2019
  • PH University Zurich
    Certificate of Advanced Studies (CAS) University Didactics
    01 / 2018
  • University of Applied Sciences and Arts Northwestern Switzerland
    Certificate of Advanced Studies (CAS) Applied Philosophy in a Professional Context
    11 / 2012
  • NLP Institute Zurich
    Further education in communication and coaching (NLP Practitioner)
    2006
  • ZHAW School of Management and Law, Center for Arts Management
    Master of Advanced Studies ZFH in Arts Management (MAS)
    03 / 2005

Network

Membership of networks

Awards

FGF Cultural Entrepreneurship Award in the category "Best Cultural Entrepreneurship Project"
FGF Förderkreis Gründungs- Forschung e.V.
11 / 2014

Social media

Media presence

Projects

Publications

Articles in scientific journal, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Publications before appointment at the ZHAW

Other publications

Borghoff, Birgitta (2016). Entrepreneurial storytelling in project and organisational development: A narrative and discourse-analytical case study in the context of culture, creative industries and creative economies. Master's thesis (unpublished). Winterthur: Applied Linguistics.