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Birgitta Borghoff

  Birgitta Borghoff

Birgitta Borghoff
ZHAW School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 61 32
birgitta.borghoff@zhaw.ch

Personal profile

Position at the ZHAW

Research Associate, Project Manager and Lecturer
Research Field Organizational Communication and the Public Sphere (OKOE)
Institute for Applied Media Studies (IAM)

Member of the "Mittelbau" Commissions (MiKos) of the ZHAW and the Department of Applied Linguistics and delegate of the University Assembly (HSV) of the ZHAW

http://www.zhaw.ch/linguistik/okoeffentlichkeit

Professional development teaching

Expertise and research interests

Storytelling practices:
/ Entrepreneurial, Corporate, Public Storytelling and Discourse
/ Message-, Media-, Content- and Discursive Design

Governance and governance practices:
/ Organizational and Strategic Communication
/ Business Modeling and "DesigNarration"
/ Creative Entrepreneurship and Startup
/ Agile Self-Management, Self-Marketing and Networking
/ Project and Event Management
/ Integral coaching and consulting for creative, highly sensitive persons and rational planners (personality development and potential development)

Methods:
/ Discourse, narration and storytelling analyses
/ Process, organisation and design analyses
/ Design Thinking, designlabs, business modeling, creativity workshops

Establishment and development of the R&D network platform "Entrepreneurial Storytelling
entrepreneurialstorytelling.net

Conference Organization Winterthur Urban Forum (27.-29.11.2014):
International and interdisciplinary conference of the ZHAW
on the 750th anniversary of the city of Winterthur
wuf2014.wordpress.com

Educational background

2019: Further education course UX-Design, Winter School, ZHdK
2017/18: Certificate of Advanced Studies (CAS) University Didactics, PHZH
2014-2016: Master of Arts ZFH in Applied Linguistics in Organizational Communication (MA), ZHAW
2012: Certificate of Advanced Studies (CAS) Applied Philosophy in a Professional Context, FHNW
2005/06: Further education in communication and coaching, NLP Institute Zurich (NLP Practitioner)
2003-2005: Master of Advanced Studies ZFH in Arts Management (MAS), ZHAW
1996-2001: Studies of Business Administration, Tourism (BA) at the University of Applied Sciences Kempten with semesters and internships abroad at the Universidad Católica Santa Maria, Arequipa, Perú (2000), at the Greater Corning Area Chamber of Commerce, NY, USA (1998) and at Queen Margaret University College, Edinburgh, Scotland (1999)

Professional milestones

Prices:
2014: Awarded the FGF Cultural Entrepreneurship Award in the category "Best Cultural Entrepreneurship Project" / Music Festival INNOVANTIQUA "goes shopping...". / 18th Interdisciplinary Entrepreneurship Annual Conference (G-Forum) / 13.11.2014 in Oldenburg

Current professional fields of activity:
since 2019: Lecturer and Consultant for Communication/Storytelling (StoryLab) and member of the jury, Z-Kubator Academy "Do-Tank for Your Project Ideas", ZHdK
since 2018: Member of the jury for final pitches in CAS Business Modeling and Transformation
and CAS Innovation & Leadership, ZHAW Institute for Innovation and Entrepreneurship (IIE)
since 2016: Research Assistant, Project Manager and Lecturer, ZHAW Institute for Applied Media Studies
since 2013: founder and managing director, brückenwege. soul art. creative flow. entrepreneurial spirit. Winterthur
since 2005: cultural and creative entrepreneur, managing director INNOVANTIQUA Cultural Entrepreneurs

Former professional fields of activity:
2015-2017: Communications Manager, ZHAW Center for Arts Management
2014-2016: Freelance correspondent, Kultur Management Network Germany and Switzerland
2014-2016: Lecturer for "Integral Leadership & Cultural-Creative Leadership", CAS Strategies of Social Competence, FHNW
2007-2017: Lecturer for Cultural Entrepreneurship, Business Modeling & Start-up; Research Associate and Project Manager, ZHAW Center for Arts Management
2008-2013: Head of the Swiss Editorial Office/Office, KM Kulturmanagement Network GmbH
2007-2012: Director of Studies MAS Arts Management and Lecturer, ZHAW Center for Arts Management
2007: Head of Culture & Events Department, Access - bridge to work Association, Zurich
2003-2006: Manager Network and Administration, LUCERNE FESTIVAL ACADEMY
2002-2003: Orchestra Manager and Founder, Zurich Airport Orchestra
2002-2003: Manager Research and Network Development, Unique (Flughafen Zürich AG)
2001-2002: Portfolio Manager, Atraxis AG (formerly subsidiary SR Group)
...

Translated with www.DeepL.com/Translator

Membership of networks

Projects

Publications

Book parts, peer-reviewed Conference contributions, peer-reviewed Other publications Oral conference contributions and abstracts Publications before appointment at the ZHAW

Borghoff, Birgitta (2005). Cultural Entrepreneurship: Zusammenfassende Darstellung ausgewählter Literaturbeiträge zu einem interdisziplinären Konzept.Diplomarbeit im Nachdiplomstudiengang Kulturmanagement (unveröffentlicht). Winterthur: ZHAW School of Management & Law, Zentrum für Kulturmanagement.

Borghoff, Birgitta (2001). Kritische Bewertung und Optimierung des Internet-Auftritts des Regionalflughafens Paderborn/Lippstadt: Analyse - Optimierungspotenziale - Umsetzung. Diplomarbeit im Studiengang Tourismus (unveröffentlicht). Kempten: Fachhochschule Kempten.

Other contributions

Medienauftritte:

2019:
Netzwerken ist Kommunikation (Teil 2), Experteninterview im Blog der Handelsschule KV Basel, 16.10.2019, www.hkvbs.ch/de/Empfang/Neuigkeiten-und-Bilder.13.html/Netzwerken_ist_Kommunikation__Teil_2_188

Netzwerken ist Kommunikation (Teil 1), Experteninterview im Blog der Handelsschule KV Basel, 9.10.2019, www.hkvbs.ch/de/Empfang/Neuigkeiten-und-Bilder.13.html/Netzwerken_ist_Kommunikation_186


2018:
New Work: the future of work?, Video-Interview im Bildungsmagazin eduwo, 4.9.2018, eduwo.ch/bildungsmagazin/new-work-die-zukunft-des-arbeitens/


Masterarbeit:
Borghoff, Birgitta (2016). Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung: Eine narrations- und diskursanalytische Fallstudie im Kontext von Kultur, Kreativwirtschaft und Creative Economies. Masterarbeit (unveröffentlicht). Winterthur: Angewandte Linguistik.