Birgitta Borghoff

Birgitta Borghoff
ZHAW
School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur
Personal profile
Position at the ZHAW
Senior Lecturer, Researcher, Consultant and Trainer
Research Field Organizational Communication and Public Spheres (OKOE)
Institute for Applied Media Studies (IAM)
http://www.zhaw.ch/linguistik/okoeffentlichkeit
Professional development teaching
- MAS Communication Management and Leadership
- CAS Business Modeling and Transformation
- CAS Innovation & Leadership
- CAS Kommunikationsberatung
Expertise and research interests
Storytelling and Design
/ Entrepreneurial, Corporate, Public Storytelling and Discourse
/ Design practice for and in communication professions
Strategic Management and Public Governance
/ Organizational and Strategic Communication
/ Business Modeling and Entrepreneurial Communication
/ Creative Entrepreneurship and Startup
/ Agile Self-management, Self-marketing and Networking
/ Project and Event Management
/ Holistic Life Coaching and Consulting for Personality and Potential Development
Methods:
/ Discourse, narration and storytelling analyses
/ Process and organizational analyses
/ Design practice: message, media, text, content, app, audience, user experience design; event, project, organization and strategy design, business model and entrepreneurial storytelling design, discourse design; further design thinking methods (settings: design labs, creative workshops, etc.)
Establishment and development of the R&D network platform "Entrepreneurial Storytelling
entrepreneurialstorytelling.net
Conference Organization Winterthur Urban Forum (27.-29.11.2014):
International and interdisciplinary conference of the ZHAW
on the 750th anniversary of the city of Winterthur
wuf2014.wordpress.com
Educational background
2019: Further education course UX-Design, Winter School, ZHdK
2017/18: Certificate of Advanced Studies (CAS) University Didactics, PHZH
2014-2016: Master of Arts ZFH in Applied Linguistics in Organizational Communication (MA), ZHAW
2012: Certificate of Advanced Studies (CAS) Applied Philosophy in a Professional Context, FHNW
2005/06: Further education in communication and coaching, NLP Institute Zurich (NLP Practitioner)
2003-2005: Master of Advanced Studies ZFH in Arts Management (MAS), ZHAW
1996-2001: Studies of Business Administration, Tourism (BA) at the University of Applied Sciences Kempten with semesters and internships abroad at the Universidad Católica Santa Maria, Arequipa, Perú (2000), at the Greater Corning Area Chamber of Commerce, NY, USA (1998) and at Queen Margaret University College, Edinburgh, Scotland (1999)
Professional milestones
Prices:
2014: Awarded the FGF Cultural Entrepreneurship Award in the category "Best Cultural Entrepreneurship Project" / Music Festival INNOVANTIQUA "goes shopping...". / 18th Interdisciplinary Entrepreneurship Annual Conference (G-Forum) / 13.11.2014 in Oldenburg
Milestones:
since 2021: Lecturer and Head of the module "Narrating Entrepreneurship", MSc. Business Administration, Major Innovation and Entrepreneurship, ZHAW School of Management and Law
since 2020: Lecturer for Storytelling & Pitching, Coach and Jury member at the semi-final of the ZHAW Startup Challenge
since 2019: Lecturer and Consultant for Communication/Storytelling (StoryLab) and Member of the jury, Z-Kubator Academy "Do-Tank for Your Project Ideas", ZHdK
since 2018: Member of the jury for final pitches in CAS Business Modeling and Transformation
and CAS Innovation & Leadership, ZHAW Institute for Innovation and Entrepreneurship (IIE)
since 2016: Senior Researcher, Lecturer, Consultant and Trainer, ZHAW Institute for Applied Media Studies
since 2013: founder and managing director, brückenwege. soul art. creative flow. entrepreneurial spirit. Winterthur
since 2005: cultural and creative entrepreneur, managing director INNOVANTIQUA Cultural Entrepreneurs
05/2019-03/2021: Member of the ZHAW Mittelbau Commission (MiKo-ZHAW) and Delegate of the University Assembly (HSV) at the ZHAW
03/2017-02/2021: Member of the Mittelbau Commission (MiKo-L) at the ZHAW School of Applied Linguistics
2015-2016: Kommunikationsverantwortliche, ZHAW Zentrum für Kulturmanagement
2015-2016: Communications Manager, ZHAW Center for Arts Management
2014-2016: Freelance correspondent, Kultur Management Network Germany and Switzerland
2014-2016: Lecturer for "Integral Leadership & Cultural-Creative Leadership", CAS Strategies of Social Competence, FHNW
2007-2017: Lecturer for Cultural Entrepreneurship, Business Modeling & Start-up; Research Associate and Project Manager, ZHAW Center for Arts Management
2008-2013: Head of the Swiss Editorial Office/Office, KM Kulturmanagement Network GmbH
2007-2012: Director of Studies MAS Arts Management and Lecturer, ZHAW Center for Arts Management
2007: Head of Culture & Events Department, Access - bridge to work Association, Zurich
2003-2006: Manager Network and Administration, LUCERNE FESTIVAL ACADEMY
2002-2003: Orchestra Manager and Founder, Zurich Airport Orchestra
2002-2003: Manager Research and Network Development, Unique (Flughafen Zürich AG)
2001-2002: Portfolio Manager, Atraxis AG (formerly subsidiary SR Group)
...
Translated with www.DeepL.com/Translator
Membership of networks
- Homepage Birgitta Borghoff
- Entrepreneurial Storytelling Network (2018-)
- Arbeitskreis Cultural & Creative Entrepreneurship, Förderkreis Gründungs-Forschung e.V. (FGF) (2014-)
- Reviewer-Tätigkeit bei der European Academy of Management (EURAM) (2017-)
- Design Forum Winterthur (2016-)
- Schweizerische Gesellschaft für Medien-und Kommunikationswissenschaft (SGKM) (2016-)
- Alumni Columni & Columni Executive (2014-)
Projects
- Narrative research as an artistic intervention in the context of local politics and public authorities / Project leader / Project completed
- Discourse analysis on Antibiotic Resistance (French linguistic usage) / Project leader / Project completed
- Discourse analysis on Antibiotic Resistance (German linguistic usage) / Project leader / Project completed
- Communication and Media development for the Swiss Trade Union of the Transport Personnel (SEV) / Project leader / Project completed
- Kommunikationsentwicklung CreativeEconomies für die ZHdK / Team member / Project completed
- Needs Analysis Budget Consultancy Thurgau (BENEFO Foundation) / Project leader / Project completed
- The Cultural and Creative Industries in the City and Region of Winterthur - Empirical Study of Potential and Development / Project leader / Project completed
- Social Media in the Arts / Team member / Project completed
- Foundation and development of the online platform Arts Management Network in Switzerland / Project leader / Project completed
- Projekt Stadt Winterthur: Leitbild und Evaluation der musikalischen Bildung / Team member / Project completed
Publications
-
Borghoff, Birgitta,
2021.
Organizational Aesthetics.
10(1),
pp.21-30.
Available from: https://doi.org/10.21256/zhaw-21025
-
Borghoff, Birgitta,
2018.
Entrepreneurial Storytelling in Organizational Discourse.
Les cahiers de l'ILCEA.
2018(31).
Available from: https://doi.org/10.4000/ilcea.4700
-
Borghoff, Birgitta,
2018.
Entrepreneurial storytelling as narrative practice in project and organizational development
.
In:
Innerhofer, Elisa; Pechlaner, Harald; Borin, Elena, eds.,
Entrepreneurship in culture and creative industries : perspectives from companies and regions.
Cham:
Springer.
pp.63-83.
FGF Studies in Small Business and Entrepreneurship ; 3.
Available from: https://doi.org/10.1007/978-3-319-65506-2_5
-
Borghoff, Birgitta,
2017.
.
In:
Perrin, Daniel; Kleinberger, Ulla, eds.,
Doing applied linguistics : enabling transdisciplinary communication.
Berlin:
De Gruyter.
pp.175-184.
De Gruyter Collection ; 1.
Available from: https://doi.org/10.1515/9783110496604-022
-
Borghoff, Birgitta,
2019.
Digital public discourses on antibiotic resistance in Switzerland [poster].
In:
1. Digital Health Lab Day, Winterthur, 3. Oktober 2019.
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18407
-
Borghoff, Birgitta,
2020.
New work : die Zukunft ist jetzt.
Impact.
2020(49),
pp.48-49.
Available from: https://doi.org/10.21256/zhaw-20240
-
Borghoff, Birgitta; Stücheli-Herlach, Peter; Schwarz, Natalie; Bilat, Loïse,
2019.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-5555
-
Borghoff, Birgitta,
2018.
Durch forschungsbasierte Lehre zum Entrepreneurial Storyteller werden.
Lifelong Learning Blog der Pädagogischen Hochschule Zürich.
Available from: https://doi.org/10.21256/zhaw-4918
-
Borghoff, Birgitta; Stücheli-Herlach, Peter,
2018.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-3917
-
Borghoff, Birgitta,
2016.
Wie Neues entsteht - über Entrepreneurial Storytelling.
Wissen, was Kommunikation bewegt : ein Blog der ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://blog.zhaw.ch/iam/wie-neues-entsteht-ueber-entrepreneurial-storytelling/
-
Borghoff, Birgitta; Stücheli-Herlach, Peter,
2016.
Einfach machen : über Entrepreneurial Storytelling.
KM - das Magazin von Kulturmanagement Network.
2016(117),
pp.29-32.
Available from: https://doi.org/10.21256/zhaw-3563
-
Borghoff, Birgitta,
2014.
Forschung zu Cultural Entrepreneurship : Paper vom G-Forum 2013 in Koblenz.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4117
-
Borghoff, Birgitta,
2014.
Kulturell-kreativer Pionier- und Unternehmergeist in Wirtschaft und Kultur : Seminarbericht.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4115
-
Lenherr, Niklaus; Borghoff, Birgitta,
2014.
Neue Konzertaufführungsformate und nachhal(l)tige Kulturvermittlung im öffentlichen Raum.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4116
-
Borghoff, Birgitta,
2014.
Auf dem Vormarsch! - Cultural Entrepreneurship am G-Forum 2013 in Koblenz : ein Konferenzrückblick.
KM - das Magazin von Kulturmanagement Network.
2014(87),
pp.42-47.
Available from: https://doi.org/10.21256/zhaw-4095
-
Borghoff, Birgitta,
2014.
Auf dem Vormarsch! - Cultural Entrepreneurship am G-Forum 2013 in Koblenz : Konferenzbericht.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4109
-
Borghoff, Birgitta,
2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-183
-
Borghoff, Birgitta,
2014.
KM - das Magazin von Kulturmanagement Network.
2014(86),
pp.31-32.
Available from: https://doi.org/10.21256/zhaw-4093
-
Borghoff, Birgitta; Lang, Thomas; Klaus, Philipp,
2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-163
-
Borghoff, Birgitta,
2014.
KM - das Magazin von Kulturmanagement Network.
2014(87),
pp.45-47.
Available from: https://doi.org/10.21256/zhaw-4096
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4111
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4108
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4107
-
Borghoff, Birgitta,
2013.
Coworking @ Colab Zurich : Interview mit Panter Daniel Frei.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4114
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4113
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4099
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
2013(82),
pp.41.
Available from: https://doi.org/10.21256/zhaw-4092
-
Borghoff, Birgitta,
2012.
KM - das Magazin von Kulturmanagement Network.
2012(63),
pp.33-37.
Available from: https://doi.org/10.21256/zhaw-1642
-
Borghoff, Birgitta,
2011.
Beratung und Coaching in der Kreativwirtschaft
[review of Klaus-Dieter Müller, Wolfgang Flieger, Jörn Krug, W. Kohlhammer Verlag, Stuttgart, Edition Kreativwirtschaft, März 2011, 224 Seiten, ISBN: 317021117X].
KM - das Magazin von Kulturmanagement Network.
2011(56),
pp.23-25.
Available from: https://doi.org/10.21256/zhaw-4119
-
Borghoff, Birgitta,
2011.
Culturepreneurship : Wertschöpfung durch kulturelles Engagement.
Wirtschaftsmagazin.
2011(17),
pp.24-27.
Available from: https://doi.org/10.21256/zhaw-4110
-
Borghoff, Birgitta,
2011.
KM - das Magazin von Kulturmanagement Network.
2011(55),
pp.45-50.
Available from: https://doi.org/10.21256/zhaw-1658
-
Borghoff, Birgitta,
2011.
KM - das Magazin von Kulturmanagement Network.
2011(60),
pp.14-17.
Available from: https://doi.org/10.21256/zhaw-1659
-
Borghoff, Birgitta,
2010.
Freischaffen und Freelancen in der Schweiz : Handbuch für Medien, IT und Kunst/Kultur
[review of Brigitte Liebig, Pietro Morandi (Hrsg.), Vdf Hochschulverlag, ISBN: 3728132918].
KM - das Magazin von Kulturmanagement Network.
2010(46),
pp.43-46.
Available from: https://doi.org/10.21256/zhaw-4118
-
Borghoff, Birgitta,
2010.
Selbstmanagement - Tugend oder Laster?.
KM - das Magazin von Kulturmanagement Network.
2010(44),
pp.17-25.
Available from: https://doi.org/10.21256/zhaw-1655
-
Borghoff, Birgitta,
2009.
Das ideale Kulturamt gibt es nicht!.
KM - das Magazin von Kulturmanagement Network.
2009(30),
pp.20-25.
Available from: https://doi.org/10.21256/zhaw-1654
-
Borghoff, Birgitta,
2009.
Führen - Leadership, Management oder Entrepreneurship?.
KM - das Magazin von Kulturmanagement Network.
2009(37),
pp.36-43.
Available from: https://doi.org/10.21256/zhaw-1656
-
ZHAW Zentrum für Kulturmanagement, ed.,
2008.
Bericht zum Leitbild der Stadt Winterthur für die musikalische Bildung im Schul- und Jugendalter.
Winterthur:
Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-3530
-
Stücheli-Herlach, Peter; Borghoff, Birgitta,
2019.
In:
Netzwerk Gesundheitskommunikation, Winterthur, 1.-2. September 2019.
-
Stücheli-Herlach, Peter; Borghoff, Birgitta,
2019.
Prävention von Antibiotika-Resistenzen : was Diskurslinguistik hierzu leisten kann.
In:
Tagung DFG-Netzwerks «Linguistik und Medizin», Paderborn, Deutschland, 27.-29. März 2019.
-
Borghoff, Birgitta; Bischof, Nicole,
2018.
"WHY" : purpose-driven entrepreneurial storytelling.
In:
3rd International Entrepreneurship Education Summit (IEES), Stuttgart, Germany, 30 November 2018.
-
Borghoff, Birgitta,
2017.
Entrepreneurial Storytelling oder wie wir erzählen, was wir tun.
In:
2nd International Entrepreneurship Education Summit (IEES), Stuttgart, 1. Dezember 2017.
Available from: https://www.iees-conference.com/
-
Borghoff, Birgitta,
2017.
Why entrepreneurial storytelling matters.
In:
2nd International Conference: «Literacy and Contemporary Society: Spaces, Discourses, Practices», Nikosia, Cyprus, 28-29 November 2017.
Available from: http://www.pi.ac.cy/pi/index.php?option=com_content&view=article&id=1815&Itemid=109&lang=en
-
Borghoff, Birgitta,
2017.
In:
Interdisziplinäres Symposium «Die Zukunft des Kulturbetriebs in der digitalisierten Gesellschaft», Regensburg, Deutschland, 9.-10. Oktober 2017.
-
Borghoff, Birgitta,
2017.
In:
Studientag der VALS-ASLA, Winterthur, 6. Juni 2017.
-
Borghoff, Birgitta,
2017.
Entrepreneurial Storytelling in Organizational Practice.
In:
17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
-
Borghoff, Birgitta,
2017.
In:
ILCEA4, FASP and beyond fictional and non-fictional narratives related to professional communities and specialized groups, Grenoble, France, 26-27 June 2017.
-
Borghoff, Birgitta,
2016.
In:
20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016.
FGF e.V..
-
Borghoff, Birgitta,
2014.
In:
Winterthur Urban Forum: Städte der Zukunft. Städte der Nähe, Winterthur, 27.-29. November 2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
-
Borghoff, Birgitta,
2014.
In:
18. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum). Proceedings (Conference presentation). 13.-14. November 2014, Weser-Ems-Halle, Oldenburg.
18. Forum Gründungsforschung, Oldenburg, 13.-14. November 2014.
-
Borghoff, Birgitta,
2014.
Musikfestival INNOVANTIQUA "goes shopping...".
In:
18. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum). Proceedings (Conference presentation). 13.-14. November 2014, Weser-Ems-Halle, Oldenburg.
18. Forum Gründungsforschung, Oldenburg, 13.-14. November 2014.
Borghoff, Birgitta (2005). Cultural Entrepreneurship: Zusammenfassende Darstellung ausgewählter Literaturbeiträge zu einem interdisziplinären Konzept.Diplomarbeit im Nachdiplomstudiengang Kulturmanagement (unveröffentlicht). Winterthur: ZHAW School of Management & Law, Zentrum für Kulturmanagement.
Borghoff, Birgitta (2001). Kritische Bewertung und Optimierung des Internet-Auftritts des Regionalflughafens Paderborn/Lippstadt: Analyse - Optimierungspotenziale - Umsetzung. Diplomarbeit im Studiengang Tourismus (unveröffentlicht). Kempten: Fachhochschule Kempten.
Other contributions
Medienauftritte:
2019:
Netzwerken ist Kommunikation (Teil 2), Experteninterview im Blog der Handelsschule KV Basel, 16.10.2019, www.hkvbs.ch/de/Empfang/Neuigkeiten-und-Bilder.13.html/Netzwerken_ist_Kommunikation__Teil_2_188
Netzwerken ist Kommunikation (Teil 1), Experteninterview im Blog der Handelsschule KV Basel, 9.10.2019, www.hkvbs.ch/de/Empfang/Neuigkeiten-und-Bilder.13.html/Netzwerken_ist_Kommunikation_186
2018:
New Work: the future of work?, Video-Interview im Bildungsmagazin eduwo, 4.9.2018, eduwo.ch/bildungsmagazin/new-work-die-zukunft-des-arbeitens/
Masterarbeit:
Borghoff, Birgitta (2016). Entrepreneurial Storytelling in der Projekt- und Organisationsentwicklung: Eine narrations- und diskursanalytische Fallstudie im Kontext von Kultur, Kreativwirtschaft und Creative Economies. Masterarbeit (unveröffentlicht). Winterthur: Angewandte Linguistik.