Birgitta Borghoff MA/MAS
Birgitta Borghoff MA/MAS
ZHAW
School of Applied Linguistics
Institute of Applied Media Studies
Theaterstrasse 15c
8400 Winterthur
Work at ZHAW
Position
- Lecturer, researcher, consultant, coach and trainer for Communication, Creative Agility, Innovation Design & Entrepreneurial Storytelling
- Board Member ZHAW Sustainable Impact Program (strategic initiative ZHAW sustainable)
Focus
- Entrepreneurial Storytelling & Discourse; Project-, Event-, Innovation-, Business Model- & Organisation Design
- Design thinking and Creative Agility in communication, management, entrepreneurship & innovation for and in different professional contexts
- Career & Holistic Life Design, Agile self-management, self-marketing and networking
- Methods: discourse, storytelling, processs and organizational analyses; design research and design thinking, creagility workshops
Teaching
- BA in Communication and Media Studies
- BA in Multilingual Communication
- MSc Business Administration – Major Innovation and Entrepreneurship
- ZHAW Startup Challenge
- MAS Communication Management and Leadership
- CAS Business Modeling and Transformation
- CAS Innovation & Leadership
Professional development teaching
MAS Communication Management and Leadership
Experience
- Member of the Board of Trustees Sulzberg Foundation (honorary)
Sulzberg Foundation
12 / 2021 - today - Board member ZHAW Sustainable Impact Program SIP
ZHAW sustainable (strategic initiative)
01 / 2021 - today - Lecturer and Head of the module "Narrating Entrepreneurship", MSc. Business Administration, Major Innovation and Entrepreneurship, ZHAW School of Management and Law
ZHAW School of Management and Law
01 / 2021 - today - Lecturer for Storytelling & Pitching, Coach and Jury Member at the semi-final of the ZHAW Startup Challenge
ZHAW School of Management and Law, Institute of Innovation andEntrepreneurship
01 / 2020 - today - Senior Researcher, Lecturer, Consultant, Coach, Trainer, ZHAW Institute for Applied Media Studies
ZHAW School of Applied Linguistics, Institute of Applied Media Studies
03 / 2016 - today - Founder and Managing Director
brückenwege. soul art. creative flow. entrepreneurial spirit. Winterthur
01 / 2013 - today - Cultural and Creative Entrepreneur, Managing Director
INNOVANTIQUA Cultural Entrepreneurs
03 / 2005 - today - Growth Coach ZHAW entrepreneurship
ZHAW
01 / 2023 - 02 / 2024 - Lecturer for Storytelliing, CAS Impact Management in NPO, Center for Philanthropy Studies, University of Basel
University of Basel
09 / 2023 - 09 / 2023 - Member of the ZHAW Mittelbau Commission (MiKo-ZHAW) and Delegate of the University Assembly (HSV) at the ZHAW
ZHAW
05 / 2019 - 02 / 2021 - Member of the Mittelbau Commission (MiKo-L) at the ZHAW School of Applied Linguistics
ZHAW School of Applied Linguistics
03 / 2017 - 02 / 2021 - Lecturer and Consultant for Communication/Storytelling (StoryLab) and Member of the jury, Z-Kubator Academy "Do-Tank for Your Project Ideas"
ZHdK Zurich University of the Arts
08 / 2019 - 08 / 2019 - Lecturer for Cultural Entrepreneurship, Business Modeling & Start-up; Research Associate and Project Manager
ZHAW, School of Management and Law, Center for Arts Management
11 / 2007 - 12 / 2017 - Head of Communication
ZHAW School of Management and Law, Center for Arts Management
01 / 2015 - 02 / 2016 - Freelance Correspondent
Kultur Management Network Germany and Switzerland
03 / 2014 - 02 / 2016 - Lecturer for "Integral Leadership & Cultural-Creative Leadership", CAS Strategies of Social Competence
University of Applied Sciences and Arts Northwestern Switzerland
03 / 2014 - 02 / 2016 - Head of the Swiss Editorial Office/Office
KM Kulturmanagement Network GmbH
01 / 2008 - 07 / 2013 - Director of Studies MAS Arts Management and Lecturer
ZHAW School of Management and Law, Center for Arts Management
11 / 2007 - 12 / 2012 - Head of Culture & Events Department
Access - bridge to work Association, Zurich
04 / 2007 - 10 / 2007 - Manager Network and Administration LUCERNE FESTIVAL ACADEMY
LUCERNE FESTIVAL
08 / 2003 - 12 / 2006 - Manager Research and Network Development
Zurich Airport, Marketing Airline & Cargo Relations, Kloten/ZH
04 / 2002 - 05 / 2003 - Founder and Orchestra Manager Zurich Airport Orchestra
Zurich Airport, Kloten/ZH
06 / 2002 - 12 / 2002 - Portfolio Manager
Atraxis AG (formerly subsidiary SR Group)
04 / 2001 - 02 / 2002
Education and Continuing education
Education
- Master of Arts in Applied Linguistics/Major: Organizational Communication (MA) / Organizational Communication, Strategic Communication Management, Applied Linguistics
ZHAW School of Applied Linguistics
02 / 2014 - 11 / 2016 - Studies of Business Administration, Tourism (BA) / Business Administration, Tourism, Hospitality Management
Kempten University of Applied Sciences, Germany
11 / 1996 - 03 / 2001 - Semester abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
Universidad Católica Santa Maria, Arequipa, Peru
02 / 2000 - 06 / 2000 - Semester abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
Queen Margaret University College, Edinburgh, Scotland
02 / 1999 - 06 / 1999 - Internship abroad within the scope of the BA studies in business administration/Tourism at the Kempten University of Applied Sciences / Business Administration, Tourism, Hospitality Management
Corning Area Chamber of Commerce, Corning, NY
07 / 1998 - 12 / 1998 - Apprenticeship as Certified Hotelier (best alumni) / Business Administration, Tourism, Hospitality Management
Best Western Arosa Hotel Paderborn, Germany
09 / 1993 - 06 / 1996
Continuing Education
- AI-Campus - The learning platform for Artificial Intelligence
Continuing education course Prompt Lab: Generative AI in University Teaching
11 / 2023 - ZHAW School of Engineering
WBK Continuing Education Course Generative AI in Teaching and Continuing Education
10 / 2023 - ZHAW School of Management and Law, Institute of Business Information Technology
Workshop Chatbot Prototyping at WINsights Symposium 2023
09 / 2023 - ZHdK Zurich University for the Arts
WBK Continuing Education Course Artistic Research, Summer School
08 / 2023 - Hfab University for Agile Education, Zurich
Workshop in Agile Didactics
06 / 2023 - ZHdK Zurich University for the Arts
Continuing education course in UX Design, Winter School
02 / 2019 - PH University Zurich
Certificate of Advanced Studies (CAS) University Didactics
01 / 2018 - University of Applied Sciences and Arts Northwestern Switzerland
Certificate of Advanced Studies (CAS) Applied Philosophy in a Professional Context
11 / 2012 - NLP Institute Zurich
Further education in communication and coaching (NLP Practitioner)
2006 - ZHAW School of Management and Law, Center for Arts Management
Master of Advanced Studies ZFH in Arts Management (MAS)
03 / 2005
Network
Membership of networks
- ORCID ID: 0009-0001-6305-0019
- Reviewer & Co-Track Chair DMI Design Management Institute Cambridge, MA (since 2024-)
- Reviewer (2024-) Journal of Art, Design & Communication in Higher Education (ADCHE)
- Reviewer European Academy of Management (EURAM) (2017-)
- Board Member Sustainable Impact Program (SIP) ZHAW (2021-)
- Member ZHAW digital (strategic initiative) (2023-)
- Jury Member and Coach ZHAW Startup Challenge (2020-)
- Growth Coach Strategic Initiative ZHAW entrepreneurship (2023-)
- Alumni Columni; Columni Executive (2014-)
- Swiss Society for Media and Communication Studies (SGKM) (2016-)
- Working Group Cultural Entrepreneurship; Creative Entrepreneurship, Förderkreis Gründungs-Forschung e.V. (FGF) (2014-)
Awards
FGF Cultural Entrepreneurship Award in the category "Best Cultural Entrepreneurship Project"
FGF Förderkreis Gründungs- Forschung e.V.
11 / 2014
Social media
Media presence
- Homepage Birgitta Borghoff
- Entrepreneurial Storytelling Blog (2015-)
- Creative Agility (2024-)
- INNOVANTIQUA (2007-)
- brückenwege Blog (2015-)
- Winterthur Urban Forum (11/2014)
Projects
- Transformation by Creagilization - Designing the Future with Creagile Skills & AI Literacy (CreAIgile Literacy) / Project leader / Project ongoing
- Experience the Consequences of Affective Computing - Immersive Science Fiction Prototyping for Responsible Innovation / Project co-leader / Project completed
- Creative Agility – How art-based strategies transform digital and analog communication in organizations / Project leader / Project completed
- The "Narrative Recherche" as an artistic method in a Municipal Context / Project leader / Project completed
- Diskursanalyse Strategie Antibiotikaresistenz des Bundesamts für Gesundheit / Team member / Project completed
- Discourse analysis on Antibiotic Resistance (French linguistic usage) / Project leader / Project completed
- Discourse analysis on Antibiotic Resistance (German linguistic usage) / Project leader / Project completed
- Needs Analysis Budget Consultancy Thurgau (BENEFO Foundation) / Project leader / Project completed
- The Cultural and Creative Industries in the City and Region of Winterthur - Empirical Study of Potential and Development / Project leader / Project completed
- Projekt Stadt Winterthur: Leitbild und Evaluation der musikalischen Bildung / Team member / Project completed
Publications
-
Borghoff, Birgitta,
2023.
Entrepreneurial Storytelling : Business in Geschichten verdichten.
Zeitschrift Führung + Organisation.
2023(2), pp. 101-105.
-
Borghoff, Birgitta,
2021.
Organizational Aesthetics.
10(1), pp. 21-30.
Available from: https://doi.org/10.21256/zhaw-21025
-
Borghoff, Birgitta,
2018.
Entrepreneurial Storytelling in Organizational Discourse.
Les cahiers de l'ILCEA.
2018(31).
Available from: https://doi.org/10.4000/ilcea.4700
-
Borghoff, Birgitta,
2018.
Entrepreneurial storytelling as narrative practice in project and organizational development
.
In:
Innerhofer, Elisa; Pechlaner, Harald; Borin, Elena, eds.,
Entrepreneurship in culture and creative industries : perspectives from companies and regions.
Cham:
Springer.
pp. 63-83.
FGF Studies in Small Business and Entrepreneurship ; 3.
Available from: https://doi.org/10.1007/978-3-319-65506-2_5
-
Borghoff, Birgitta,
2017.
.
In:
Perrin, Daniel; Kleinberger, Ulla, eds.,
Doing applied linguistics : enabling transdisciplinary communication.
Berlin:
De Gruyter.
pp. 175-184.
De Gruyter Collection ; 1.
Available from: https://doi.org/10.1515/9783110496604-022
-
Borghoff, Birgitta; Brucker-Kley, Elke; Keller, Thomas,
2024.
In:
The 24th dmi: Academic Design Management Conference Proceedings.
Academic Design Management Conference (ADMC24), Delft, Holland, 6-7 August 2024.
Cambridge, MA:
dmi.
pp. 992-1010.
Available from: https://www.dmi.org/page/ADMC2024Proceedings
-
Borghoff, Birgitta; Boogen, Nina,
2024.
Transformation by Creagilization – designing the future of now with “Creative Agility” [paper].
In:
2nd Global Transdisciplinarity Conference, Mustafapaşa, Türkiye, 26-30 June 2024.
-
Borghoff, Birgitta; Frick-Islitzer, Dagmar,
2022.
"What is Creative Agility?" [paper].
In:
dmi: Academic Design Management Conference (ADMC22), Toronto, Canada, 3-4 August 2022.
Available from: https://birgittaborghoff.com/wp-content/uploads/2023/05/red_20220803_presentation_eproject_creative-agility_ADMCE-Toronto_3.8.22.pdf
-
Borghoff, Birgitta,
2019.
Digital public discourses on antibiotic resistance in Switzerland [poster].
In:
1. Digital Health Lab Day, Winterthur, 3. Oktober 2019.
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18407
-
Brucker-Kley, Elke; Keller, Thomas; Borghoff, Birgitta; Stutz, Isabelle; Michot, Janick; de Spindler, Alexandre; Gavagnin, Elena; Turegard, Jonathan,
2024.
Science fiction prototyping : friendship with artificial intelligence.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2495
-
Brucker-Kley, Elke; Keller, Thomas; Borghoff, Birgitta; Stutz, Isabelle; Michot, Janick; de Spindler, Alexandre; Gavagnin, Elena; Turegard, Jonathan,
2024.
Science Fiction Prototyping : Freundschaft mit Künstlicher Intelligenz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2494
-
Kaufmann, Seraina; Borghoff, Birgitta,
2023.
Language matters - Blog für Sprache und Kommunikation.
Available from: https://blog.zhaw.ch/languagematters/2023/03/21/jugendliche-emotionale-ki/
-
Borghoff, Birgitta; Appelt, Birgit,
2023.
Winterthur:
ZHAW Zurich University of Applied Sciences.
Available from: https://doi.org/10.21256/zhaw-31183
-
Borghoff, Birgitta; Appelt, Birgit,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-31187
-
Borghoff, Birgitta; Appelt, Birgit,
2023.
Winterthur:
ZHAW Zurich University of Applied Sciences.
Available from: https://doi.org/10.21256/zhaw-31184
-
Borghoff, Birgitta; Appelt, Birgit,
2023.
Winterthur:
ZHAW Zurich University of Applied Sciences.
Available from: https://doi.org/10.21256/zhaw-31185
-
Borghoff, Birgitta; Stocker, Christa,
2022.
Event Thinking : Studierende entwickeln reale Events mit Design Thinking.
Language matters - Blog für Sprache und Kommunikation.
Available from: https://blog.zhaw.ch/languagematters/2022/10/20/eventdesign-event-thinking/
-
Borghoff, Birgitta,
2021.
Mit Kreativer Agilität organisationale Transformationsprozesse gestalten.
Language matters - Blog für Sprache und Kommunikation.
Available from: https://blog.zhaw.ch/languagematters/2021/12/23/kreative-agilitaet/
-
Borghoff, Birgitta,
2021.
Die «Narrative Recherche» im kommunalen Kontext : eine diskursanalytische Case Study.
Winterthur:
entrepreneurialstorytelling.net.
Available from: https://entrepreneurialstorytelling.net/wp-content/uploads/2023/04/Die-Narrative-Recherche-im-kommunalen-Kontext_ES_Borghoff_2021.pdf
-
Borghoff, Birgitta,
2020.
New work : die Zukunft ist jetzt.
Impact.
(49), pp. 48-49.
Available from: https://doi.org/10.21256/zhaw-20240
-
Borghoff, Birgitta; Gloor, Jasmina,
2019.
Entrepreneurial Storytelling Blog.
Available from: https://entrepreneurialstorytelling.net/corpreneurial-storytelling-is-rooted-in-the-who/
-
Borghoff, Birgitta; Bischof, Nicole,
2019.
Entrepreneurial Storytelling Blog.
Available from: https://entrepreneurialstorytelling.net/why-purpose-driven-entrepreneurial-storytelling/
-
Borghoff, Birgitta; Stücheli-Herlach, Peter; Schwarz, Natalie; Bilat, Loïse,
2019.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-5555
-
Borghoff, Birgitta,
2018.
Durch forschungsbasierte Lehre zum Entrepreneurial Storyteller werden.
Lifelong Learning Blog der Pädagogischen Hochschule Zürich.
Available from: https://doi.org/10.21256/zhaw-4918
-
Borghoff, Birgitta; Stücheli-Herlach, Peter,
2018.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-3917
-
Borghoff, Birgitta,
2016.
Wie Neues entsteht - über Entrepreneurial Storytelling.
Wissen, was Kommunikation bewegt : ein Blog der ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://blog.zhaw.ch/iam/wie-neues-entsteht-ueber-entrepreneurial-storytelling/
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Borghoff, Birgitta; Stücheli-Herlach, Peter,
2016.
Einfach machen : über Entrepreneurial Storytelling.
KM - das Magazin von Kulturmanagement Network.
2016(117), pp. 29-32.
Available from: https://doi.org/10.21256/zhaw-3563
-
Borghoff, Birgitta,
2014.
Forschung zu Cultural Entrepreneurship : Paper vom G-Forum 2013 in Koblenz.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4117
-
Borghoff, Birgitta,
2014.
Kulturell-kreativer Pionier- und Unternehmergeist in Wirtschaft und Kultur : Seminarbericht.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4115
-
Lenherr, Niklaus; Borghoff, Birgitta,
2014.
Neue Konzertaufführungsformate und nachhal(l)tige Kulturvermittlung im öffentlichen Raum.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4116
-
Borghoff, Birgitta,
2014.
Auf dem Vormarsch! - Cultural Entrepreneurship am G-Forum 2013 in Koblenz : ein Konferenzrückblick.
KM - das Magazin von Kulturmanagement Network.
2014(87), pp. 42-47.
Available from: https://doi.org/10.21256/zhaw-4095
-
Borghoff, Birgitta,
2014.
Auf dem Vormarsch! - Cultural Entrepreneurship am G-Forum 2013 in Koblenz : Konferenzbericht.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4109
-
Borghoff, Birgitta,
2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-183
-
Borghoff, Birgitta,
2014.
KM - das Magazin von Kulturmanagement Network.
2014(86), pp. 31-32.
Available from: https://doi.org/10.21256/zhaw-4093
-
Borghoff, Birgitta; Lang, Thomas; Klaus, Philipp,
2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-163
-
Borghoff, Birgitta,
2014.
KM - das Magazin von Kulturmanagement Network.
2014(87), pp. 45-47.
Available from: https://doi.org/10.21256/zhaw-4096
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4111
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4108
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4107
-
Borghoff, Birgitta,
2013.
Coworking @ Colab Zurich : Interview mit Panter Daniel Frei.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4114
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4113
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
Available from: https://doi.org/10.21256/zhaw-4099
-
Borghoff, Birgitta,
2013.
KM - das Magazin von Kulturmanagement Network.
2013(82), pp. 41.
Available from: https://doi.org/10.21256/zhaw-4092
-
Borghoff, Birgitta,
2012.
KM - das Magazin von Kulturmanagement Network.
2012(63), pp. 33-37.
Available from: https://doi.org/10.21256/zhaw-1642
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Borghoff, Birgitta,
2011.
Beratung und Coaching in der Kreativwirtschaft
[review of Klaus-Dieter Müller, Wolfgang Flieger, Jörn Krug, W. Kohlhammer Verlag, Stuttgart, Edition Kreativwirtschaft, März 2011, 224 Seiten, ISBN: 317021117X].
KM - das Magazin von Kulturmanagement Network.
2011(56), pp. 23-25.
Available from: https://doi.org/10.21256/zhaw-4119
-
Borghoff, Birgitta,
2011.
Culturepreneurship : Wertschöpfung durch kulturelles Engagement.
Wirtschaftsmagazin.
2011(17), pp. 24-27.
Available from: https://doi.org/10.21256/zhaw-4110
-
Borghoff, Birgitta,
2011.
KM - das Magazin von Kulturmanagement Network.
2011(55), pp. 45-50.
Available from: https://doi.org/10.21256/zhaw-1658
-
Borghoff, Birgitta,
2011.
KM - das Magazin von Kulturmanagement Network.
2011(60), pp. 14-17.
Available from: https://doi.org/10.21256/zhaw-1659
-
Borghoff, Birgitta,
2010.
Freischaffen und Freelancen in der Schweiz : Handbuch für Medien, IT und Kunst/Kultur
[review of Brigitte Liebig, Pietro Morandi (Hrsg.), Vdf Hochschulverlag, ISBN: 3728132918].
KM - das Magazin von Kulturmanagement Network.
2010(46), pp. 43-46.
Available from: https://doi.org/10.21256/zhaw-4118
-
Borghoff, Birgitta,
2010.
Selbstmanagement - Tugend oder Laster?.
KM - das Magazin von Kulturmanagement Network.
2010(44), pp. 17-25.
Available from: https://doi.org/10.21256/zhaw-1655
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Borghoff, Birgitta,
2009.
Das ideale Kulturamt gibt es nicht!.
KM - das Magazin von Kulturmanagement Network.
2009(30), pp. 20-25.
Available from: https://doi.org/10.21256/zhaw-1654
-
Borghoff, Birgitta,
2009.
Führen - Leadership, Management oder Entrepreneurship?.
KM - das Magazin von Kulturmanagement Network.
2009(37), pp. 36-43.
Available from: https://doi.org/10.21256/zhaw-1656
-
ZHAW Zentrum für Kulturmanagement, ed.,
2008.
Bericht zum Leitbild der Stadt Winterthur für die musikalische Bildung im Schul- und Jugendalter.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-3530
-
Borghoff, Birgitta; Brucker-Kley, Elke; Keller, Thomas,
2024.
In:
Academic Design Management Conference (ADMC), Delft, Holland, 6-7 August 2024.
-
Keller, Thomas; Brucker-Kley, Elke; Borghoff, Birgitta; de Spindler, Alexandre; Michot, Janick; Stutz, Isabelle,
2023.
In:
Projektabschluss-Event Swiss Science Center Technorama, Winterthur, Schweiz, 28. November 2023.
-
Borghoff, Birgitta; Turegard, Jonatan; Keller, Thomas; Stutz, Isabelle,
2023.
Science Fiction Prototyping – wie immersive Szenarien diskursiv wirken.
In:
Schweizer Jahreskongress der Wissenschaftskommunikation (ScienceComm), Bern, Schweiz, 2.-3. November 2023.
Available from: https://2023.sciencecomm.ch/fr/programme/jeudi/details/science-fiction-prototyping-wie-immersive-szenarien-diskursiv-wirken
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Borghoff, Birgitta; Brucker-Kley, Elke; Keller, Thomas; Stutz, Isabelle; de Spindler, Alexandre; Michot, Janick; Turegard, Jonatan,
2023.
In:
IAM MediaLab Veranstaltung, Winterthur, Schweiz, 26. Oktober 2023.
-
Borghoff, Birgitta; Frick-Islitzer, Dagmar; Moog, Petra; Luisier, Cédric; Riediger, Hellmut; Uhl, Michael; Jungmeier, Peter,
2023.
Future Skill «Kreative Agilität» : kreagil navigieren in und durch überfordernde Zeiten.
In:
ZHAW Proof of Concept-Lab & IAM MediaLab Veranstaltung, Winterthur, Schweiz, 4. Mai 2023.
Available from: https://birgittaborghoff.com/wp-content/uploads/2023/05/E_20230504_multiplier-event_kreative-agiltaet_PoC-Lab_borg.pdf
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Borghoff, Birgitta; Frick-Islitzer, Dagmar,
2023.
Future Skill «Kreative Agilität» : kreagil navigieren in und durch überfordernde Zeiten.
In:
Departementstag Gesundheit, ZHAW, Winterthur, Schweiz, 23. März 2023.
Available from: https://birgittaborghoff.com/wp-content/uploads/2023/05/20230323_workshop_kreagilitaet_dept.G_borg.pdf
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Borghoff, Birgitta; Lang, Angela; Cavelti, Andrea; Kilongan, Alina,
2022.
In:
5. Transdisziplinäre Fachtagung des Netzwerkes Gesundheitskommunikation „Anwendungen – Eingriffe – Pflege(n)“, Winterthur, Schweiz, 24. Oktober 2022.
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Borghoff, Birgitta; Hagenbuch, Aline; Grütter, Jana,
2022.
In:
5. Transdisziplinäre Fachtagung des Netzwerkes Gesundheitskommunikation „Anwendungen – Eingriffe – Pflege(n)“, Winterthur, Schweiz, 24. Oktober 2022.
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Borghoff, Birgitta,
2022.
Kreative Agilität entdecken und erleben.
In:
IAM MediaLab Veranstaltung, Winterthur, Zürich, 9. Juni 2022.
Available from: https://birgittaborghoff.com/wp-content/uploads/2023/05/red_20220609_Kreative-Agilitaet-entdecken-und-erleben_IAM-MediaLab_borg.pdf
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Borghoff, Birgitta,
2022.
In:
Forschungsforum der Angewandten Linguistik in der Schweiz (VALS-ASLA), online, 18. Februar 2022.
-
Stücheli-Herlach, Peter; Borghoff, Birgitta,
2019.
In:
Netzwerk Gesundheitskommunikation, Winterthur, 1.-2. September 2019.
-
Stücheli-Herlach, Peter; Borghoff, Birgitta,
2019.
Prävention von Antibiotika-Resistenzen : was Diskurslinguistik hierzu leisten kann.
In:
Tagung DFG-Netzwerks «Linguistik und Medizin», Paderborn, Deutschland, 27.-29. März 2019.
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Borghoff, Birgitta; Bischof, Nicole,
2018.
"WHY" : purpose-driven entrepreneurial storytelling.
In:
3rd International Entrepreneurship Education Summit (IEES), Stuttgart, Germany, 30 November 2018.
-
Borghoff, Birgitta,
2017.
Entrepreneurial Storytelling oder wie wir erzählen, was wir tun.
In:
2nd International Entrepreneurship Education Summit (IEES), Stuttgart, 1. Dezember 2017.
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Borghoff, Birgitta,
2017.
Why entrepreneurial storytelling matters.
In:
2nd International Conference: «Literacy and Contemporary Society: Spaces, Discourses, Practices», Nikosia, Cyprus, 28-29 November 2017.
Available from: http://www.pi.ac.cy/pi/index.php?option=com_content&view=article&id=1815&Itemid=109&lang=en
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Borghoff, Birgitta,
2017.
In:
Interdisziplinäres Symposium «Die Zukunft des Kulturbetriebs in der digitalisierten Gesellschaft», Regensburg, Deutschland, 9.-10. Oktober 2017.
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Borghoff, Birgitta,
2017.
In:
Studientag der VALS-ASLA, Winterthur, 6. Juni 2017.
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Borghoff, Birgitta,
2017.
Entrepreneurial Storytelling in Organizational Practice.
In:
17th EURAM Annual Conference, Glasgow, Scotland, 21-24 June 2017.
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Borghoff, Birgitta,
2017.
In:
ILCEA4, FASP and beyond fictional and non-fictional narratives related to professional communities and specialized groups, Grenoble, France, 26-27 June 2017.
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Borghoff, Birgitta,
2016.
In:
20. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), Leipzig, 6.-7. Oktober 2016.
FGF e.V..
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Borghoff, Birgitta,
2014.
In:
Winterthur Urban Forum: Städte der Zukunft. Städte der Nähe, Winterthur, 27.-29. November 2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
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Borghoff, Birgitta,
2014.
In:
18. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum). Proceedings (Conference presentation). 13.-14. November 2014, Weser-Ems-Halle, Oldenburg.
18. Forum Gründungsforschung, Oldenburg, 13.-14. November 2014.
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Borghoff, Birgitta,
2014.
Musikfestival INNOVANTIQUA "goes shopping...".
In:
18. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum). Proceedings (Conference presentation). 13.-14. November 2014, Weser-Ems-Halle, Oldenburg.
18. Forum Gründungsforschung, Oldenburg, 13.-14. November 2014.
Publications before appointment at the ZHAW
- Borghoff, Birgitta (2005). Cultural Entrepreneurship: Summarizing selected literature contributions to an interdisciplinary concept. Diploma thesis in the postgraduate course in cultural management (unpublished). Winterthur: ZHAW School of Management & Law, Center for Cultural Management.
- Borghoff, Birgitta (2001). Critical evaluation and optimization of the internet presence of the regional airport Paderborn/Lippstadt: Analysis - optimization potentials - implementation. Diploma thesis in the tourism course (unpublished). Kempten: University of Applied Sciences Kempten.
Other publications
Borghoff, Birgitta (2016). Entrepreneurial storytelling in project and organisational development: A narrative and discourse-analytical case study in the context of culture, creative industries and creative economies. Master's thesis (unpublished). Winterthur: Applied Linguistics.