The Cultural and Creative Industries in the City and Region of Winterthur - Empirical Study of Potential and Development
Structural aspects - Empirical surveys - Fields of Action
At a glance
- Project leader : Birgitta Borghoff
- Project team : Philipp Klaus (INURA Zürich Institut), Thomas Lang (Perform now)
- Project budget : CHF 40'000
- Project status : completed
- Funding partner : Internal (ZHAW School of Management & Law), Public sector (excl. federal government) (Standortförderung, Amt für Wirtschaft und Arbeit des Kantons Zürich, Stadtentwicklung & Standortförderung Region Winterthur)
- Project partner : Standortförderung, Amt für Wirtschaft und Arbeit des Kantons Zürich, Standortförderung Region Winterthur, Stadtentwicklung Winterthur
- Contact person : Birgitta Borghoff
Description
PROJECT DESCRIPTION
The empirical potential and development is commissioned by the
urban development departement of the City of Winterthur, the
Economic Promotion of the City and Region of Winterthur, the Office
for Economic Affairs and Labor of the Canton of Zurich and the ZHAW
School of Management & Law. For the first time ever information and
developmental tendencies to the location Winterthur and the region
as well as its partial markets of the cultural sector and creative
economy are collected and analyzed. Editor of the study is the
Center for Cultural Management of the ZHAW. The focus is on the
spatial, employment and supply-related potential as well as the
development of adequate scenarios, strategies and measures for the
development of clusters of urban and regional cultural and creative
industries. In addition to the recording of statistical structural
data based on the 2008 operational census, stakeholders as well as
companies from the various submarkets of the cultural and creative
industries in the city and region of Winterthur were surveyed by
means of a quantitative online survey, six qualitative expert
interviews and four focus group discussions on their working
methods, experiences, opinions and assessments. A total of 99
people answered the online survey. This corresponds to a return of
12.5 percent of a total population of 789 companies, which can be
seen as a good result. The results of the empirical analyzes were
deepened in a cross-industry and cross-network creative workshop
with 15 actors from the submarkets of design and music industry,
architecture, art and performing arts. First development potentials
and other ideas were tested for meaningfulness and feasibility. The
project team then developed a development model, various scenarios,
strategies and measures for the future development of relevant
submarkets, and outlined recommendations based on a concluding SWOT
analysis on potential development.
Project goals:
- Identification of the spatial, employment and supplyrelevant potentials for the development of clusters of cultural and creative industries in the city and region. of Winterthur with a view to the development of adequate strategies and measures.
- Gathering of the potential of the city and region of Winterthur, as well as the derivation of scenarios and measures which allow the relational capacity of the region to be strengthened and further developed.
Further information
Publications
-
2014.
In:
Winterthur Urban Forum: Städte der Zukunft. Städte der Nähe, Winterthur, 27.-29. November 2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
-
Borghoff, Birgitta; Lang, Thomas; Klaus, Philipp,
2014.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-163
-
2014.
In:
18. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum). Proceedings (Conference presentation). 13.-14. November 2014, Weser-Ems-Halle, Oldenburg.
18. Forum Gründungsforschung, Oldenburg, 13.-14. November 2014.