Prof. Dr. Petra Moog

Prof. Dr. Petra Moog

ZHAW School of Management and Law
Institute of Innovation and Entrepreneurship
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 43 82
petra.moog@zhaw.ch

Publications

• Bläse, Richard; Filser, Matthias; Kraus, Sascha; Puumalainen, Kaisu; Moog, Petra,

  2023.

  Non‐sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry.

  Business Strategy and the Environment.

  33(2), pp. 626-641.

  Available from: https://doi.org/10.1002/bse.3509

• Wolff, Sven; Guenther, Christina; Moog, Petra; Audretsch, David B.,

  2022.

  The geography of the continuum of entrepreneurship activities : a first glance based on German data.

  The Journal of Technology Transfer.

  48(4), pp. 1243-1273.

  Available from: https://doi.org/10.1007/s10961-022-09961-x

• Borghoff, Birgitta; Frick-Islitzer, Dagmar; Moog, Petra; Luisier, Cédric; Riediger, Hellmut; Uhl, Michael; Jungmeier, Peter,

  2023.

  Future Skill «Kreative Agilität» : kreagil navigieren in und durch überfordernde Zeiten.

  In:

  ZHAW Proof of Concept-Lab & IAM MediaLab Veranstaltung, Winterthur, Schweiz, 4. Mai 2023.

  Available from: https://birgittaborghoff.com/wp-content/uploads/2023/05/E_20230504_multiplier-event_kreative-agiltaet_PoC-Lab_borg.pdf

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