LifeStyler-Tool
The LifeStyler tool allows you to quickly identify your lifestyle type and provides targeted tips for promoting life satisfaction and sustainability. It also helps political decision-makers, practitioners and scientists to easily determine the lifestyles of individuals.
Click here to go straight to the description of the lifestyle types
Eco-Friendly Nikki — Budget-Conscious Kim — Comfort-Oriented Gaby —
Techie Tony — Modest Billie — Focused Francis
The LifeStyler tool consists of an online questionnaire that takes around 7 minutes to complete. Using an algorithm, it assigns a person to one of the six Swiss Sustainability Lifestyle Types that best matches their answers. Once they have completed the questionnaire, the person receives a brief description of their lifestyle type (including an illustration) as well as personalised tips showing them how to make their life more sustainable and increase their life satisfaction.
Policy-makers, as well as practitioners and academics, can use the LifeStyler tool to:
- Identify the lifestyle type of individuals in the general population or a specific target group.
- Implement awareness-raising initiatives.
- Provide practical recommendations/action tips tailored to each individual lifestyle type.
Lifestyle-Factsheets to raise awareness and provide practical knowledge
In addition to the online questionnaire, the LifeStyler tool includes six factsheets, each containing a brief description and illustration of the individual lifestyle types, as well as tailored action tips showing participants how they can make their lives more sustainable and increase their life satisfaction. Optionally, participants can be shown the factsheet for their corresponding lifestyle type at the end of the questionnaire. This serves to raise awareness of their own consumption behaviour and to provide practical knowledge. The tailored action tips address the domains housing, mobility, food and consumption, and refer to actions related to everyday private life, work and leisure.
The illustrations, descriptions and tailored practical tips are based on the lifestyle types from the Swiss Sustainability Lifestyle Typology. Further information on the lifestyle types can be found on the relevant website.
The LifeStyler Tool has already been implemented in the following places:
- in Living Labs (Lokstadt, Smart Living Lab, Suurstoffi, Schoenberg).
- at public events such as Climate Day and Climate Week (City of Winterthur), Sustainability Week (City of Fribourg), and Technology Night (ZHAW).
Are you interested in the LifeStyler Tool? Get in touch with us, we’d love to help you out!
The lifestyle factsheets (PDF 1.04 MB) can be downloaded here.
Eco-Friendly Nikki
Nikki is extremely environmentally friendly. This is reflected in her energy-saving behaviour at home and at work, her use of environmentally friendly means of transport, her avoidance of food waste and her purchase of seasonal food with sustainability labels. Nikki values privacy and prefers things to be simple but of high quality.
Budget-Conscious Kim
Kim is very self-determined, attaches great importance to pleasure and does not like to be restricted in the consumer behaviour by rules or prohibitions. Financial considerations also play an important role for Kim. This is reflected in individual efforts to save energy in the household, an economical approach to food and a moderate acceptance of sustainability measures that are associated with costs.
Comfort-Oriented Gaby
Gaby is a bon vivant, appreciates the tried and tested and enjoys peace and privacy. Environmental issues play a subordinate role and Gaby doubts that one's own actions have any impact on the environment. Gaby usually travels by car, rejects restrictive regulations in favour of the environment and generally shows little energy-saving behaviour.
Techie Tony
Tony is socially well connected, loves trying out new things and has a keen interest in technological innovations. Tony is also very involved in society, for example by taking part in environmental campaigns. Efforts to save energy or avoid animal products are rather moderate. Tony is a frequent traveller and often uses public transport, but also travels by car or plane.
Modest Billie
Billie is modest and attaches little importance to social status and possessions. Overall, Billie is very responsible with food, but is rather reluctant to do without animal products. In addition, energy-saving behaviour in the household is rather moderate. Billie is rather reserved when it comes to new experiences and innovations. Billie doesn't travel much and when doing so, rarely uses public transport.
Focused Francis
Francis likes to try new things, is constantly looking for new challenges and behaves very sustainably. This can be seen in the conscious purchase and handling of food, in the choice of environmentally friendly means of transport and in pronounced energy-saving efforts in the home. However, despite the great commitment to living in an environmentally conscious way, Francis regularly travels by plane and consumes animal products.
