LifeStyler-Tool
The LifeStyler Tool serves policymakers, partitioners, and researchers to quickly identify people’s lifestyle types and to provide them with tailored action tips for a more sustainable life.
Go directly to the lifestyles
Eco-Friendly Nikki — Budget-Conscious Kim — Comfort-Oriented Gaby —
Techie Tony — Modest Billie — Focused Francis
The LifeStyler Tool can be used to:
- Identify the lifestyle types of citizens/a group of interest and design tailored campaigns.
- Implement awareness-raising initiatives.
- Provide practical recommendations/action tips tailored to each lifestyle type.
The LifeStyler Tool consists of an online questionnaire of approximately seven minutes, featuring an algorithm that assigns respondents to two of the six Swiss Sustainability Lifestyle Types that corresponds the most to the given answers. The tool includes factsheets with a short description and illustration of these six lifestyle types together with tailored action tips. The factsheet of the corresponding lifestyle type can optionally be displayed to respondents at the end of the questionnaire.
Lifestyle-Factsheets to raise awareness and provide procedural knowledge
To raise awareness and provide procedural knowledge, a factsheet of the assigned lifestyle type can be shown to the participants at the end of the survey. This factsheet provides a short description and illustration of the respective lifestyle type together with tailored action tips. The tailored action tips address the domains housing, mobility, food, and consumption and refer to actions related to everyday private life, work, leisure, and public sphere behaviour.
The illustrations, descriptions, and tailored action tips are based on the lifestyle types of the Swiss Sustainability Lifestyle Typology. Further information on the lifestyle types can be found there.
The LifeStyler Tool has already been implemented in:
- Living Labs (Lokstadt, Smart Living Lab, Suurstoffi, Schoenberg).
- Public events such as Climate Day and Climate Week (City of Winterthur), Sustainability Week (City of Fribourg), and Technology Night (ZHAW).
Are you interested in the LifeStyler Tool? Get in touch with us, we’d love to help you out!
You can download the lifestyle factsheets here (PDF 1.04 MB).
Eco-Friendly Nikki
Nikki is extremely environmentally friendly. This is reflected in her energy-saving behaviour at home and at work, her use of environmentally friendly means of transport, her avoidance of food waste and her purchase of seasonal food with sustainability labels. Nikki values privacy and prefers things to be simple but of high quality.
Budget-Conscious Kim
Kim is very self-determined, attaches great importance to pleasure and does not like to be restricted in the consumer behaviour by rules or prohibitions. Financial considerations also play an important role for Kim. This is reflected in individual efforts to save energy in the household, an economical approach to food and a moderate acceptance of sustainability measures that are associated with costs.
Comfort-Oriented Gaby
Gaby is a bon vivant, appreciates the tried and tested and enjoys peace and privacy. Environmental issues play a subordinate role and Gaby doubts that one's own actions have any impact on the environment. Gaby usually travels by car, rejects restrictive regulations in favour of the environment and generally shows little energy-saving behaviour.
Techie Tony
Tony is socially well connected, loves trying out new things and has a keen interest in technological innovations. Tony is also very involved in society, for example by taking part in environmental campaigns. Efforts to save energy or avoid animal products are rather moderate. Tony is a frequent traveller and often uses public transport, but also travels by car or plane.
Modest Billie
Billie is modest and attaches little importance to social status and possessions. Overall, Billie is very responsible with food, but is rather reluctant to do without animal products. In addition, energy-saving behaviour in the household is rather moderate. Billie is rather reserved when it comes to new experiences and innovations. Billie doesn't travel much and when doing so, rarely uses public transport.
Focused Francis
Francis likes to try new things, is constantly looking for new challenges and behaves very sustainably. This can be seen in the conscious purchase and handling of food, in the choice of environmentally friendly means of transport and in pronounced energy-saving efforts in the home. However, despite the great commitment to living in an environmentally conscious way, Francis regularly travels by plane and consumes animal products.
