Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
-
Szyszka, Peter,
1999.
Inszenierte Öffentlichkeit : eine qualitative Analyse der zentralen Akteure im Fall "Brent Spar" [paper].
In:
Imhof, Kurt; Jarren, Otfried; Blum, Roger, eds.,
Steuerungs- und Regelungsprobleme in der Informationsgesellschaft.
Mediensymposium, Luzern, 3.-5. Dezember 1998.
Opladen:
Westdeutscher Verlag.
pp. 118-138.
Mediensymposium ; 5.
-
Szyszka, Peter,
1999.
Öffentlichkeit : Diskurs zu einem Schlüsselbegriff der Organisationskommunikation.
Wiesbaden:
VS Verlag für Sozialwissenschaften.
ISBN 978-3-531-13399-7.
Available from: https://doi.org/10.1007/978-3-663-10931-0
-
Szyszka, Peter,
1998.
Öffentlichkeitsarbeit : Profil und Merkmale beruflicher Basisqualifikation.
Medien-Journal.
22(3), pp. 16-24.
Available from: https://doi.org/10.24989/medienjournal.v22i3.541
-
Szyszka, Peter,
1998.
prmagazin.
2(29), pp. 33-40.
-
Szyszka, Peter,
1998.
Public Relations Forum für Wissenschaft und Praxis.
1998(3), pp. 138-144.
Projects
Projects according to DDC 659: Advertising and public relations
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Trusted Loyalty Poinz
-
Ad Fraud Detection Tools Plattform
-
Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...