Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Melewar, T. C.; Karaosmanoglu, Elif; Paterson, Douglas,
2005.
Corporate identity : concept, components and contribution.
Journal of General Management.
31(1), pp. 59-81.
Available from: https://doi.org/10.1177/030630700503100104
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Krämer-Urbahn, Katharina,
2005.
Fachqualifikation oder Personality? : was beim Einstieg in die Agentur-PR zählt.
Kommunikationsmanager.
2005(3), pp. 68.
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2005.
Frische : Geruchs- und Geschmacksbeschreibungen in der Zeitschriftenwerbung von 1931-2003 [paper].
In:
Semantik der Sinne : Proceedings zur Tagung 18. und 19. Juni 2004, Universität Zürich.
Tagung «Semantik der Sinne», Zürich, 18.-19. Juni 2004.
Zürich:
ETH Zürich.
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Bentele, Günter; Fröhlich, Romy; Szyszka, Peter,
2005.
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln.
1. Auflage.
Wiesbaden:
VS Verlag für Sozialwissenschaften.
ISBN 3-531-13755-7.
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Szyszka, Peter,
2005.
Organisation und Organisationsinteresse
.
In:
Bentele, Günter, ed.,
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln.
Wiesbaden:
VS Verlag für Sozialwissenschaften.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...