Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Szyszka, Peter,
2003.
Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven.
prmagazin.
34(12), pp. 45-52.
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Szyszka, Peter,
2001.
Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven
.
In:
Bentele, Günter, ed.,
Kommunikationsmanagement : Strategien, Wissen, Lösungen [Loseblattsammlung].
Neuwied:
Luchterhand.
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Szyszka, Peter,
2001.
Nur Qualifikation schafft Kompetenz.
prmagazin.
32(6), pp. 59.
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Szyszka, Peter,
2000.
Weicher Faktor für harte Zahlen : zum Verhältnis von Public Relations und Marketing.
Marketing & Kommunikation.
44(2), pp. 42.
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Szyszka, Peter,
1999.
.
In:
Öffentlichkeit : Diskurs zu einem Schlüsselbegriff der Organisationskommunikation.
Opladen:
Westdeutscher Verlag.
pp. 131-146.
Available from: https://doi.org/10.1007/978-3-663-10931-0_9
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...