Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
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Pasquier, Martial; Stücheli-Herlach, Peter,
2006.
Kommunikation, Medien, Öffentlichkeit
.
In:
Bergmann, Andreas, ed.,
Managementleitfaden öffentliche Verwaltung : Grundlagen, Mustervorlagen, Checklisten.
Zürich:
WEKA.
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Melewar, T.C.; Karaosmanoglu, Elif,
2006.
Seven dimensions of corporate identity.
European Journal of Marketing.
40(7/8), pp. 846-869.
Available from: https://doi.org/10.1108/03090560610670025
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Rosenberger Staub, Nicole,
2005.
Neue Zürcher Zeitung.
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Waller, Gregor; Süss, Daniel; Bircher, Markus; Bolt, Isabelle; Studer, Sybille; Krummenacher, Claudia Wüest,
2005.
Zürich:
HAP Hochschule für Angewandte Psychologie.
Available from: https://doi.org/10.21256/zhaw-2004
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Szyszka, Peter,
2005.
"Öffentlichkeitsarbeit" oder "Kommunikationsmanagement" : eine Kritik
.
In:
Rademacher, Lars, ed.,
Distinktion und Deutungsmacht : Studien zu Theorie und Pragmatik der Public Relations.
Wiesbaden:
VS Verlag für Sozialwissenschaften.
Projects
Projects according to DDC 659: Advertising and public relations
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Trusted Loyalty Poinz
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Ad Fraud Detection Tools Plattform
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Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...