Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Appenzeller, Jan,
2022.
Platform business models : identifying factors for rapid growth of newly founded companies.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-27102
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2022.
Private labels, product harm crises, and cross-brand learning [paper].
In:
Proceedings of the European Marketing Academy.
European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21-23 September 2022.
European Marketing Academy.
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Klaas, Michael,
2022.
Prozesse und Prozessautomatisierung im Marketing
.
In:
Rüeger, Brian; Merdzanovic, Adis; Wyss, Saskia, eds.,
Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren.
Zürich:
Versus.
pp. 255-266.
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Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria,
2022.
Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-25677
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Hannich, Frank; Labaronne, Leticia; Schedler, Roy; Leuschen, Lara; Heierli, Reto,
2022.
In:
22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)