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Prof. Dr. Wibke Weber

Prof. Dr. Wibke Weber

Prof. Dr. Wibke Weber
ZHAW School of Applied Linguistics
Media Linguistics
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 62 09

Personal profile

Management role

Head, Professor of Media Linguistics (co-chair)

Position at the ZHAW

Professor of Media Linguistics (Visual Communication)
program director, study program Communication (bachelor's degree)

Expertise and research interests

Digital storytelling, visual communication, data journalism, interactive data visualization, AR/VR, media convergence, multimodality, comics journalism, information design, radio journalism

Current research projects:

Schweizer Digital Natives mit Nachrichten erreichen. Eine qualitative Studie. (BAKOM, 6/2019–9/2020; Co-PI)

Doing good with VR: Virtual Reality and its impact on political decision-making (SNF, Digital Lives, Dez. 2018–Mai 2020; Co-PI)

From Print to Digital: Re-Defining Narrativity for Interactive Digital Media. Academic Research Fund, Ministry of Education, Singapore. 2017–2020. (Research collaborator)

Innovative Data Visualization and Visual-Numeric Literacy (INDVIL). Funded by the Norwegian Research Council. 2016–2019. (Project partner).

Completed research projects:

IC-IC: Enhancing interconnectivity through infoconnectivity.
Enhancing interconnectivity of short and long distance transport networks through passenger focused interlinked information-connectivity. 7th EU Framework Programme. 02/2011-12/2012.
(Co-PI for university consortium member Stuttgart Media University HdM; 300.000 Euro).

Interactive Information Graphics. Funded by the Federal State
of Baden-Wuerttemberg, Germany, Ministry of Science,
Research, and the Arts. 02/2009-01/2011.
(Principal Investigator; 120.000 Euro).

Visualization and Interactive Information Graphics – the Eastern Perspective. An Intercultural Research Project about Visual Storytelling. Funded by Nanyang Technological University (NTU), Singapore. 02/2011-­ 12/2012. (Research Collaborator).

Several Research Projects on Campus Radio, funded by the
LFK, Media Authority of Baden-Württemberg, 2003-2010
(Principal Investigator and Co-PI; ca. 180.000 Euro).

Educational background

PhD degree in German Literature, Goethe University Frankfurt/M. (Thesis: Strukturtypen des Hörspiels)

PhD scholarship Federal State of Hesse

Master of Arts in German Literature, Theatre, Film and Television Arts, Spanish Literature, Goethe University Frankfurt/M., Germany

Professional milestones

2018, Aug: Visiting professor, University of Agder, Kristiansand, Norway

2014 ff. Professor of Media Linguistics, ZHAW, IAM

2014 ff. Visiting professor FH Joanneum Graz (Austria), MA programs Content Strategy and Visual Communication and Image Management

2013 Visiting Professor, Nanyang Technological University (NTU), Singapore, Wee Kim Wee School of Communication and Information (2013, Semester 1)

Co-initiator of the Convergent Media Center (CMC at HdM); member of the board of directors

Since 2005
Consultant for web projects/web usability (e.g. Porsche, Claas), multimedia journalism (e.g. SWR, Publisuisse, Pabel-Moewig-Verlag)

Co-founder and chairwoman of the Campus Radio Stuttgart

Chair of Information Design, Stuttgart Media University (HdM)

Full professor of Information Design, Stuttgart Media University (HdM)

Web editor and journalist at the German public broad-casting station SWR (ARD, Baden-Baden); news desk

Multimedia reporter and web editor at Hubert Burda Media, Germany; department of cultural news

Editor at the German public broadcasting station hr, Kulturwelle hr2 (ARD, Frankfurt/M.); responsible for the website of hr2

Editor and radio journalist at the German public broadcasting station hr (ARD, Frankfurt/M.), department of cultural news

Research assistant, Institut für Jugendbuchforschung, Goethe University Frankfurt/M.

Journalist for several radio stations (hr, BR), print and online

Membership of networks



Articles in scientific journal, peer-reviewed Books and monographs, peer-reviewed Book parts, peer-reviewed Conference contributions, peer-reviewed Other publications Oral conference contributions and abstracts

Other contributions


Weber, W., & Rall, H. (2020). The Semiotic Work Design Can Do: A Multimodal Approach to Visual Storytelling. In J. Ernst, D. v. Hoff, & O. Scheiding (Eds.), Periodicals in Focus: Methodological Approaches and Theoretical Frameworks. Leiden, Boston: Brill, 2020.

Weber, W. (2019). Exploring Narrativity in Data Visualization in Journalism. In M. Engebretsen, & H. Kennedy (Eds.), Data Visualization in Society. Amsterdam University Press (to be published fall 2019)

Weber, W., & Rall, H.-M. (2019). Comics Journalism and Animated Documentary: Understanding the Balance Between Fact and Fiction. ImageText: Interdisciplinary Comics Studies, Special Issue: Graphics Realities. (forthcoming 2019).

Weber, W. (2019). Towards a Semiotics of Data Visualization – an Inventory of Graphic Resources, In E. Banissi et al. (Eds.), 23st International Conference Information Visualisation (IV 17), July 2–5, Paris. Conference Proceeding, IEEE Computer Society. (forthcoming)

Weber, W. (2019). „Wir sind direkt im Code” – Multimodales Storytelling im digitalen Wandel. In H. Giessen, H. Lenk & S. Tienken (Eds.), Medienkulturen – Multimodalität und Intermedialität (pp. 325-345). Bern: Peter Lang.

Science Outreach:

Tröger, J., Stotz, P., Weber, W. (May 15, 2019). Datenjournalismus. Reporterfabrik: Workshop 331.

Weber, W. (June 1, 2018). Listen to the sound of data. In ScienceNordic: From Numbers to graphics.

Weber, Wibke (2017). Mittendrin sein in der Geschichte: Virtual Reality. Spot on marketing. Der Newsletter für Marketing und Business Development. Dezember 2017.

Weber, Wibke (2016). Transparent, authentisch, anschaulich: das Genre Comic-Journalismus: Interview. Fachjournalist-Podcast 29. Juli 2016.. Fachjournalist-Podcast:

Weber, Wibke (2014). Fachdaten einfach aufbereiten: Interview (8. August 2014).