Header

Quick navigation

Main navigation

Prof. Dr. Daniel Perrin

Prof. Dr. Daniel Perrin

Prof. Dr. Daniel Perrin
ZHAW School of Applied Linguistics
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 60 67
daniel.perrin@zhaw.ch

Personal profile

Management role

Dean, School of Applied Linguistics

Position at the ZHAW

Professor of Applied Linguistics

www.zhaw.ch/linguistik

Professional development teaching

Expertise and research interests

Text linguistics, methodology of applied linguistics, text production research, analysis of language in the media and in professional communication.

Journal and Series Editor
2014 – ...       Co-Editor: De Gruyter Handbook of Applied Linguistics series
2010 – ...       Co-Editor: InJAL, International Journal of Applied Linguistics
2008 – 2009  Associate Editor: InJAL, International Journal of Applied Linguistics
2004 – ...       Series Editor: Series: Writing – Media – Profession. Wiesbaden: Verlag für Sozialwissenschaften

Educational background

2016
Professional Education: swissuniversities Higher Education Management.
2011
Habilitation in Applied Linguistics; University of Bern, Switzerland. Thesis title: The linguistics of newswriting.
1997
PhD in linguistics; University of Bern, Switzerland. Thesis title: Optimizing journalistic writing strategies (Journalistische Schreibstrategien optimieren).
1995
MA in linguistics and communication studies; University of Bern, Switzerland. Thesis title: Twelve strategies for functional writing for the media (Zwölf Strategien für funktionales Medientexten).
1987
MA in secondary education; University of Bern, Switzerland.
1981
Professional education in news journalism; Swiss National Radio.

Professional milestones

2017–2020
President of AILA International Association of Applied Linguistics.

2017
Visiting Professor at the School of Foreign Languages, Shanghai Jiao Tong University, China.

2014–2017
Vice president of AILA International Association of Applied Linguistics.

2014–…
Co-Editor of the De Gruyter Handbook of Applied Linguistics series.

2014
Visiting Professor at the Institute of German Studies, University of Giessen, Germany.

2014
Visiting Professor at the School of Journalism and Communication Studies, Peking University, China.

2013
Visiting Professor at the Faculty of Languages and Linguistics, University of Malaya, Kuala Lumpur, Malaysia.

2012
Visiting Professor at the Center for Writing Studies, University of Illinois at Champaign–Urbana.

2012
Acting Dean of the School of Applied Linguistics, Zurich University of Applied Sciences.

2012–…
Member of the editorial advisory board of AJMS, International Journal of Applied Journalism and Media Studies.

2010–…
Co-Editor of InJAL, International Journal of Applied Linguistics.

2008–2011
Secretary General of AILA, International Association of Applied Linguistics.

2008–2010
Associate Editor of InJAL, International Journal of Applied Linguistics.

2008–…
Guest lecturer for Applied Linguistics research into language in media and public discourse; Universites of Lausanne and Lugano.

2007–2008
Member of the editorial advisory board of InJAL, International Journal of Applied Linguistics.

2007–…
Member of the editorial advisory board of SCOMS, Studies in Communi­cation Sciences.

2006–2008
Member of the International Committee and the Research Networks Committee of AILA, the International Association of Applied Linguistics.

2006–2014
Board member of GAL, German Association for Applied Linguistics.

2005–2009
President of VALS-ASLA, the Swiss Association for Applied Linguistics.

2004–…
Member of the editorial advisory board of www.zeitschrift-schreiben.eu.

2004–2017
Vice Dean of the Department of Applied Linguistics, Zurich University of Applied Sciences. Annual turnover, including research, consulting, and bachelor, master and executive master programmes: € 20 million.

2004–2017
Guest lecturer for Applied Linguistics research into language in media and public discourse; University of Tübingen.

2001–2017
Director of the Institute of Applied Media Studies, Department of Applied Linguistics, Zurich University of Applied Sciences. Annual turnover with research, consulting, and bachelor, master and executive master programmes: € 6 million.

2001–2009
Board member of SGKM, the Swiss Association for Communication and Media Studies.

2000–2017
Professor for Media Linguistics; Zurich University of Applied Sciences.

1999
Developer of the first academic course programme for journalists and communication professionals in Switzerland, Zurich University of Applied Sciences.

1999
Founder and of the Research Center for Professional Writing, University of Bern.

1999–2001
Writing coach and member of the chief editorial board; Tages-Anzeiger (the most widely distributed Swiss quality news paper); tamedia publishing group, Zurich.

1996–2000
Programme head and manager of the language training programmes; Swiss school of journalism, Lucerne.

1987–1996
Member of the executive committee; Atelier Perrin & Krauthammer Communications. Customers from ABB to Zurich Insurance.

1984–1996
Language teacher: Swiss Hotel Association / Swiss Commercial Employees Association.

Membership of networks

Projects

Publications

Books and editorships

  • ; ; ().

    Collective order

    : Tokyo urban life.

    Köln: König.

  • ().

    Journalistische Schreibstrategien optimieren

    : Dissertationsschrift.

    Bern: Paul Haupt.

  • ; ().

    Falsch verbunden?

    : Das schonungslose Telefonbuch.

    Bern: Benteli.

  • ().

    Diamantenburger mit Sabrina

    : Computerkrimis.

    Zürich: SJW.

Peer-reviewed articles/chapters

  • ; ; ().

    Vom Ringen um den guten Text. Kommunikatives Potenzial im Energiediskurs.

    .

    In: Nicole Rosenberger Staub; Ulla Kleinberger (Hg.). Energiediskurs. Perspektiven auf Sprache und Kommunikation im Kontext der Energiewende. Bern: Peter Lang. Peer reviewed.

  • ; ().

    Financial analysts as cross-domain translators

    : Speech.

    In: Taking stock of Applied Linguistics. Where are we now?. 49th Annual Meeting of the British Association for Applied Linguistics (BAAL). (September 1). Cambridge: Anglia Ruskin University. Peer reviewed.

  • ; ; ().

    Panel: Knowledge transformation

    : The relation between researchers and practitioners.

    In: Transnational flows and professional practice. 6th International Conference on Applied Linguistics and Professional Practice (ALAPP). (November 3). Copenhagen: University of Copenhagen. Peer reviewed.

  • ; ().

    Improving audience design in the financial sector. A pragmatic approach to financial analysts’ recommendations for investors

    .

    In: 14th International Pragmatics Conference. (July 27). Antwerp: University of Antwerp. Peer reviewed.

  • ; ().

    Dire et faire

    : Analyse des relations entre normes et pratiques de la langue au sein d’une société publique de radiotélévision multilingue. Le cas de SSR idée suisse.

    Bulletin vals-asla, 87, 1. 55-71. Peer reviewed.

  • ; ().

    Media linguistics from a European perspective

    : Language diversity and medial globalization in Europe. Introduction.

    Bulletin vals-asla, 87, 1. 1-6. Peer reviewed.

  • ; ; ; ().

    Children's Writing Processes using Computers

    : Insights based on the combination of analyses of product and process.

    Research in Comparative and International Education, 2, 1. 13-28. Peer reviewed.

  • ; ; ; ().

    Professional writing as a demand for internet use

    : Insights based on combining analyses of product and process.

    Research in comparative & international education, 2, 1. 13-28. Peer reviewed.

  • ().

    Professional writing in professional settings

    .

    Zeitschrift Schreiben, 1, 1. Peer reviewed.

Non-peer-reviewed articles/chapters

  • ().

    Roundtable: Cross-cultural communication

    : The case of multilingualism and media.

    In: Applied linguistics in a globalizing Asia. 3rd East Asia AILA and 2016 ALAK International Conference. Gwangju, South Korea: Honam University.

  • ().

    Translation in the news. An instance of non-professional practice?

    : Multi- semiotic writing and translation in the newsroom.

    In: 3rd International Conference on Non-Professional Interpreting and Translation. Winterthur: Zurich University of Applied Sciences.

  • ; ; ().

    Workshop: How to communicate with the media

    .

    In: American Association of Applied Linguistics (AAAL) conference. Orlando: Hilton Orlando.

  • ; ().

    Workshop: The art of communication in applied linguistics

    .

    In: Rethinking applied linguistics. Mobility, diversity and communication. 8th AILA junior researchers’ meeting in applied linguistics. Tallinn: Talinn University.

  • ().

    “On fait un peu le laboratoire et on verra les risques”

    : Emergence as a driver of change in transcultural news flows.

    In: 14th International Pragmatics Conference. International Pragmatics Association (IPRA). Antwerp: University of Antwerp.

  • ().

    Commentator

    : AILA East Asia Symposium.

    In: JACET 54th International Convention. Kagoshima: Kagoshima University.

  • ().

    Der Beitrag der Angewandten Linguistik zur Energiewende

    .

    In: Energiedialog Tagung. Winterthur: Zurich University of Applied Sciences.

  • ().

    Doing narratives

    : Why we cannot but tell into our stories.

    In: Exploratory workshop on narrative in science. Weissbad: Center for Narrative Studies in Science.

  • ().

    Herausforderungen der dialogischen Kommunikation

    .

    In: Der Wert von Sprachen(n) für Organisationen. Konferenz. Winterthur: Zurich University of Applied Sciences.

  • ().

    Literatur und Professionalität. Wer nicht mitmischt, bleibt auf der Strecke?

    : Katharina Hacker trifft Daniel Perrin.

    In: Gesprächsreihe Literatur und ihre Vermittler. Stuttgart: Literaturhaus Stuttgart.

  • ; ().

    Multi-semiotic writing in the newsroom

    .

    In: 14th International Pragmatics Conference. Language and adaptability. Antwerp: University of Antwerp.

  • ().

    Panel

    : Communication as translation.

    In: Language, discourse and action in professional practice. 5th International Conference of Applied Linguistics and Professional Practice (ALAPP). Milano: Università degli Studi Milano.

  • ().

    Roundtable: Combining research frameworks in applied linguistics

    .

    In: Language, discourse and action in professional practice. 5th International Conference of Applied Linguistics and Professional Practice (ALAPP). Milano: Università degli Studi MilanoMilano.

  • ().

    Workshop: Planing your research career

    .

    In: Language and digital communication. 7th AILA-Europe Junior Researchers Meeting in Applied Linguistics. Winterthur: Zurich University of Applied Sciences.

  • ().

    Ideen kann man trainieren

    .

    20minuten, 15. Februar 2013. 21.

  • ; ().

    Introduction and research roadmap

    : Writing and text production.

    In: Jakobs, Eva-Maria; Perrin, Daniel (Hg.). Handbook of writing and text production (1-26). Handbooks of applied linguistics, 10. New York et al.: De Gruyter.

  • ().

    Ethnography

    : Understanding practitioners’ perspectives. Workshop input.

    In: Mediating the past: Memory practices between social cohesion and fragmentation.. Workshop. (14. März 2012). Braunschweig: European Science Foundation (ESF).

  • ().

    Logging professionals at their workplace: An update after ten years of software design

    : Konferenzvortrag.

    In: 11th International Conference of the EARLI-SIG Writing 2008. Konferenz. (10. Juni 2008). Potsdam: Universität Potsdam.

  • ; ().

    Training of writing and reading

    .

    In: Rickheit, Gert; Strohner, Hans (Hg.). Handbook of communication competence. Language and communication problems, practical solutions. (359-393). Handbooks of applied linguistics, 1. New York et al.: De Gruyter.

  • ().

    Kommunikationscoaching WWF Schweiz

    : "Mit Erfolgen begeistern" .

    In: . (2. Februar 2006). Bern: WWF Schweiz.

  • ().

    Professionelles Texten ohne Reibungsverlust

    : Schreibwerkstatt.

    In: Kölner Journalistenschule für Politik und Wirtschaft. (10. November 2006). Köln: Kölner Journalistenschule.

  • ().

    Storytelling

    : Schreibcoaching.

    In: Kreativteam von Polyconsult Bern.. (12. September 2006). Bern: Polyconsult Bern.

  • ().

    Swiss Virtual Campus S-3-029

    : Digital repository of shareable learning objects introducing to communication and media studies.

    Teilprojekt Medienlinguistik.

  • ().

    Medienanalyse und Schreibcoaching für die Redaktion "One" der Credit Suisse

    : Workshop und Coaching.

    In: "Storytelling im Wandel der Institutionskultur". (7. September 2005). Credit Suisse: intern.

  • ().

    Professionelles Texten ohne Reibungsverlust

    .

    In: Kölner Journalistenschule für Politik und Wirtschaft. Schreibwerkstatt . (10. November 2005). Köln: Journalistenschule für Politik und Wirtschaft.

  • ().

    Progression Analysis

    : A mult-method approach for investigating writing at the workplace.

    In: Tagung. 11th Biennial Conference EARLI 2005. (23.-27. August). Nicosia: Cyprus.

  • ().

    Qualitätsmanagement in der Textproduktion

    .

    In: Kreativteam von Polyconsult Bern. Schreibcoaching. (11. Februar 2005). Bern: Polyconsult Bern.

  • ().

    Redaktionscoaching im Schnittfeld von angewandter Sprach- und Medienwissenschaft und Beratung

    : Vortrag.

    In: Studiengang Journalismus und Unternehmenskommunikation. Gastvortrag . (19. Mai 2005). Graz: FH Graz.

  • ().

    Schreiben unter Druck

    .

    In: Kuratorium für Journalistenausbildung Salzburg. Schreibwerkstatt. (3. November 2005). Salzburg: Österreicher Journalistenschule.

  • ().

    Medienanalyse und Schreibcoaching für die Redaktion von cashTV

    : Redaktionsstrategien optimieren.

    In: . (6. Juli 2004). Zürich: Cash AG.

  • ().

    Wissenschaftliches und populärwissenschaftliches Schreiben

    : Schreibtraining für ETH/WSL.

    In: . Birmensdorf: ETH Zürich.

  • ; ().

    Grundkurs Mediensprache

    : Training und Coaching für Journalistinnen und Journalisten des Schweizer Fernsehens DRS.

    In: . Zürich: Schweizer Fernsehen DRS.

  • ().

    Zielfindung, Planung, Steuerung und Kontrolle der Textproduktion

    .

    In: . Schreibcoaching für das Kreativteam von Polyconsult Bern. (3. September 2003). Bern: Polyconsult Bern.

  • ().

    Schreiben als Konfliktmanagement

    .

    Flash extra. Sonderheft des Magazins des Verbandes Schweizer Presse. 55-59.

  • ().

    Texten fürs Web

    : Ein neues Medium braucht einen neuen Schreibstil..

    Berner Zeitung, 28.5.2002. p. 10.

  • ().

    Beitragsreihe: Werkstatt kreatives Schreiben

    .

    In: Sage und Schreibe. Die Fachzeitschrift für Medienberufe. (S. 25-31 Heft 9/98, S. 35-41 Heft 10/98, S. 25-31 Heft 11/98, S. 27-33 Heft 12/98). Hamburg: Universität Hamburg.

  • ().

    Den Link finden

    : Kriterien für Auswahl und Einsatz von Hypermedia- Lernsoftware.

    Schweizer Lehrerinnen- und Lehrerzeitung, 5, 97. 14-19.