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Prof. Dr. Daniel Perrin

Prof. Dr. Daniel Perrin

Prof. Dr. Daniel Perrin

ZHAW School of Applied Linguistics
Theaterstrasse 15c
8400 Winterthur

+41 (0) 58 934 60 67
daniel.perrin@zhaw.ch

Personal profile

Management role

Dean, School of Applied Linguistics

Position at the ZHAW

Professor of Applied Linguistics

www.zhaw.ch/linguistik

Professional development teaching

Expertise and research interests

Text linguistics, methodology of applied linguistics, text production research, analysis of language in the media and in professional communication.

Journal and Series Editor
2014 – ...       Co-Editor: De Gruyter Handbook of Applied Linguistics series
2010 – ...       Co-Editor: InJAL, International Journal of Applied Linguistics
2008 – 2009  Associate Editor: InJAL, International Journal of Applied Linguistics
2004 – ...       Series Editor: Series: Writing – Media – Profession. Wiesbaden: Verlag für Sozialwissenschaften

Educational background

2016
Professional Education: swissuniversities Higher Education Management.
2011
Habilitation in Applied Linguistics; University of Bern, Switzerland. Thesis title: The linguistics of newswriting.
1997
PhD in linguistics; University of Bern, Switzerland. Thesis title: Optimizing journalistic writing strategies (Journalistische Schreibstrategien optimieren).
1995
MA in linguistics and communication studies; University of Bern, Switzerland. Thesis title: Twelve strategies for functional writing for the media (Zwölf Strategien für funktionales Medientexten).
1987
MA in secondary education; University of Bern, Switzerland.
1981
Professional education in news journalism; Swiss National Radio.

Professional milestones

2019
Appointment to the Board of the Swiss Academy of Humanities and Social Sciences.

2017–2020
President of AILA International Association of Applied Linguistics.

2017
Visiting Professor at the School of Foreign Languages, Shanghai Jiao Tong University, China.

2014–2017
Vice president of AILA International Association of Applied Linguistics.

2014–…
Co-Editor of the De Gruyter Handbook of Applied Linguistics series.

2014
Visiting Professor at the Institute of German Studies, University of Giessen, Germany.

2014
Visiting Professor at the School of Journalism and Communication Studies, Peking University, China.

2013
Visiting Professor at the Faculty of Languages and Linguistics, University of Malaya, Kuala Lumpur, Malaysia.

2012
Visiting Professor at the Center for Writing Studies, University of Illinois at Champaign–Urbana.

2012
Acting Dean of the School of Applied Linguistics, Zurich University of Applied Sciences.

2012–…
Member of the editorial advisory board of AJMS, International Journal of Applied Journalism and Media Studies.

2010–…
Co-Editor of InJAL, International Journal of Applied Linguistics.

2008–2011
Secretary General of AILA, International Association of Applied Linguistics.

2008–2010
Associate Editor of InJAL, International Journal of Applied Linguistics.

2008–…
Guest lecturer for Applied Linguistics research into language in media and public discourse; Universites of Lausanne and Lugano.

2007–2008
Member of the editorial advisory board of InJAL, International Journal of Applied Linguistics.

2007–…
Member of the editorial advisory board of SCOMS, Studies in Communi­cation Sciences.

2006–2008
Member of the International Committee and the Research Networks Committee of AILA, the International Association of Applied Linguistics.

2006–2014
Board member of GAL, German Association for Applied Linguistics.

2005–2009
President of VALS-ASLA, the Swiss Association for Applied Linguistics.

2004–…
Member of the editorial advisory board of www.zeitschrift-schreiben.eu.

2004–2017
Vice Dean of the Department of Applied Linguistics, Zurich University of Applied Sciences. Annual turnover, including research, consulting, and bachelor, master and executive master programmes: € 20 million.

2004–2017
Guest lecturer for Applied Linguistics research into language in media and public discourse; University of Tübingen.

2001–2017
Director of the Institute of Applied Media Studies, Department of Applied Linguistics, Zurich University of Applied Sciences. Annual turnover with research, consulting, and bachelor, master and executive master programmes: € 6 million.

2001–2009
Board member of SGKM, the Swiss Association for Communication and Media Studies.

2000–2017
Professor for Media Linguistics; Zurich University of Applied Sciences.

1999
Developer of the first academic course programme for journalists and communication professionals in Switzerland, Zurich University of Applied Sciences.

1999
Founder and of the Research Center for Professional Writing, University of Bern.

1999–2001
Writing coach and member of the chief editorial board; Tages-Anzeiger (the most widely distributed Swiss quality news paper); tamedia publishing group, Zurich.

1996–2000
Programme head and manager of the language training programmes; Swiss school of journalism, Lucerne.

1987–1996
Member of the executive committee; Atelier Perrin & Krauthammer Communications. Customers from ABB to Zurich Insurance.

1984–1996
Language teacher: Swiss Hotel Association / Swiss Commercial Employees Association.

Membership of networks

Projects

Publications

Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts