How to Reach Swiss Digital Natives with News. A Qualitative Study

At a glance

Project leader : Prof. Dr. Aleksandra Gnach, Prof. Dr. Guido Keel, Prof. Dr. Wibke Weber
Project team : Dr. Eleonora Benecchi (USI), Prof. Dr. Marcel Burger (UNIL), Luca Calderara (USI), Nadine Klopfenstein Frei, Petra Mazzoni (USI), Valery Wyss
Project budget : CHF 125'000
Project status : completed
Funding partner : Federal government (Bundesamt für Kommunikation BAKOM)
Project partner : Université de Lausanne, Università della Svizzera italiana
Contact person : Aleksandra Gnach

Description

Information services for young people today have to meet different requirements than those offered by traditional media. Innovations in this area require both structural changes and new ways of thinking in editorial offices as well as new media formats that anticipate technological and social developments and the media behavior of young people, e.g. their media consumption via smartphones and on social media platforms. In this context, the question of the media competence of digital natives also arises.
This is where our project comes in: The understanding of news and the use of news by young people, i.e: (i) the demands and expectations of young people with regard to news offerings, (ii) their media behavior and the activities associated with news consumption, and (iii) their media competence in dealing with news. The special features of the multilingual Swiss media landscape are alos taken into account.

Publications

Klopfenstein Frei, Nadine; Fehlmann, Fiona,

2022.

Let me entertain you! : how young audiences in Switzerland use hybrid media content and how Swiss public service media is adapting its production processes accordingly : findings from two studies.

In:

European Communication Research and Education Association (ECREA) pre-conference, Aarhus, Danmark, 18 October 2022.
Klopfenstein Frei, Nadine; Wyss, Valery; Gnach, Aleksandra; Weber, Wibke,

2022.

“It’s a matter of age” : four dimensions of youths’ news consumption.

Journalism.

Available from: https://doi.org/10.1177/14648849221123385
Klopfenstein Frei, Nadine; Gnach, Aleksandra; Wyss, Valery,

2022.

From data to innovation : how communication students use findings from a journalism research project to develop innovative news products.

In:

Annual Conference of the Swiss Association of Media Research (SACM-SGKM): "The Visual and Audiovisual Turn in the Age of Screen Media", Zurich, 21-22 April 2022.
Klopfenstein Frei, Nadine,

2022.

Do you get the news? : drei Faktoren, die den Nachrichtenkonsum von Schweizer Jugendlichen im Alter von 12 bis 20 Jahren beeinflussen.

In:

67. Jahrestagung des Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, online, 22.-24. Februar 2022.
Suter, Lilian; Klopfenstein Frei, Nadine,

2022.

„Let me infotain you“ : Wie die Suche nach Unterhaltung auf sozialen Medien zur Informiertheit beiträgt : Resultate zweier Studien zum Medienverhalten und Newskonsum von Jugendlichen.

In:

Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM-SACM): Die visuelle und audiovisuelle Wende im Zeitalter der Bildschirmmedien, Zürich, 21.-22. April 2022.
Weber, Wibke; Gnach, Aleksandra; Klopfenstein Frei, Nadine,

2021.

Understanding the news culture of young people.

In:

AILA World Congress, online, 15-20 August 2021.
Gnach, Aleksandra; Keel, Guido; Klopfenstein Frei, Nadine; Weber, Wibke; Wyss, Valery; Burger, Marcel; Benecchi, Eleonora; Calderara, Luca; Mazzoni, Petra; et al.,

2021.

How to reach Swiss digital natives with news : a qualitative study.

Biel:

Bundesamt für Kommunikation BAKOM.

Available from: https://www.bakom.admin.ch/bakom/en/homepage/electronic-media/studies/individual-studies.html
Koch, Carmen; Klopfenstein Frei, Nadine; Herrmann, Iris,

2021.

Das Smartphone-Tagebuch in der Mediennutzungsforschung : ein qualitativer Methodenansatz unter der Lupe.

Medien & Kommunikationswissenschaft.

69(2), pp. 300-319.

Available from: https://doi.org/10.5771/1615-634X-2021-2-299
Klopfenstein Frei, Nadine,

2020.

News Literacy bei Deutschschweizer Medien-Start-Ups : wie junge Medien versuchen Vermittlungskompetenzen aufzubauen, um eine junge Zielgruppe zu erreichen und woran sie scheitern können.

In:

SGKM-Jahrestagung 2020, Virtuelle Konferenz, 20. November 2020.
Klopfenstein Frei, Nadine,

2020.

Youth and news media : how the structural environment influences news consumption of young people [paper].

In:

Sarangi, Srikant; Gilstad, Heidi, eds.,

ALAPP 2020 : Programme & Abstracts.

10th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Digital Conference, 16-17 September 2020.

Norwegian University of Science and Technology.

pp. 58.

Available from: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf

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