Quick navigation

Main navigation

Prof. Dr. Adrian W. Müller

Prof. Dr. Adrian W. Müller

Prof. Dr. Adrian W. Müller
ZHAW School of Management and Law
Institute for Innovation & Entrepreneurship
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 62 77

Personal profile

Management role

Head, Head Center for Innovation & Entrepreneurship

Position at the ZHAW

Professor for Strategic Foresight, Innovation Management and Entrepreneurship


Professional development teaching

Expertise and research interests

Business Innovation
Foresight Methods
Strategic Foresight & Innovation

Winner of ZHAW Best Teaching Award 2012, 3rd Rank

Membership of networks


Publications and conference contributions

Books and editorships

Peer-reviewed articles/chapters

  • ; ().

    Collaborative research – Learning through participatory scenarios


    13th Science-to-Business Marketing Conference, Winterthur, 03. July. Peer reviewed.

  • ().

    Assessing the functions and dimensions of visualizations in foresight


    European IFA (International Foresight Academy) Academic Seminar (Conference Paper), Winterthur, 18. September. Peer reviewed.

Non-peer-reviewed articles/chapters

  • ; ().

    Digital Leadership

    : Best Practice in Leadership - Von KMU für KMU.

    Faszination Leadership, Nr. 2016/2017.

  • ().

    Social Media Driven Business Models in Print


    ZHAW - School of Management and Law & Denkfabrik - visuelle Kommunikation

  • ().

    Strategic Foresight in Companies


    In: . Essen: Studie in Kooperation mit Z_punkt.

  • ; ().

    Die Perspektive der Medien


    In: Financial Services in Transition. Paradigmenwechsel oder 'back to the roots'?. St.Gallen: Institut für Versicherungswirtschaft, Universität St.Gallen.