Dr. Angela Beckenbauer
Dr. Angela Beckenbauer
ZHAW
School of Management and Law
Institute of Innovation and Entrepreneurship
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
- Programme Director MAS Digital Transformation
- Head of Programme CAS Innovation Management with AI
- Head of Programme CAS CAS Digitale Technologien & Innovation
- Head of Programme CAS Innovation Collaboration with Startups
- Senior Lecturer in CAS Industry 4.0
- Senior Lecturer in CAS Additive Manufacturing
- Head of Programme AI Competence Builder für Einsteiger
Focus
- Project "PostVenture" - Open Innovation Programme Swiss Post
- Inhouse-Trainings: SBB Digital Transformation & Business Innovation
- Corporate Innovation R&D Project / Co-Lead / completed
- Innovation Management
- Digital Transformation
- Business Model Innovation
- Venture Clienting
Teaching
- Senior Lecturer Innovation and Technology Management
- Module Lead Innovation & Venture Lab II
Experience
- Senior Lecturer for Innovation & Technology Management
ZHAW Institute of Innovation & Entrepreneurship (ZHAW SML IIE)
2016 - today - Co-Lead ZHAW Proof of Concept Lab (PoC Lab)
ZHAW SML IIE
2021 - 2022 - Head of Center for Business Innovation
ZHAW SML IIE
2018 - 2022 - Head of Innovation
Hilti Corporation
2011 - 2016 - Innovation Manager
Hilti Corporation
2009 - 2011
Education and Continuing education
Education
- Dr. oec. HSG / Chair of Innovation Management
Institute of Technology and Innovation Management, University of St. Gallen (HSG)
2005 - 2009 - SNF Scholarship (11 months) / Haas School of Business
University of California, Berkeley
2008 - 2008 - Diplôme d'Ingénieur (equiv. M.Sc.) / Industrial Engineering & Management
UGA Graduate schools of Engineering and Management
2003 - 2005 - Diplom (equiv. M.Sc.), Industrial Engineering and Management
Karlsruhe Institute of Technology (KIT)
1999 - 2005
Continuing Education
CAS Digital Learning
ZHAW
2025
Network
Membership of networks
- ActionJam - Corporate Innovation Management Switzerland
- TED (registered TEDxSalon coordinator for ZHAW)
Social media
Publications
Articles in scientific journal, peer-reviewed
- Beckenbauer, A. (2025) 'Das Business-Model-Profit-Schema : ein Tool zur Entwicklung innovativer Ertragsmodelle im Fuzzy Front End', Zeitschrift Führung + Organisation, 2025(6), pp. 385–388.
- Müller, A. W., Beckenbauer, A. and Cometta, C. (2023) 'Das PERMA-Modell für Innovation : mit Positivität die Innovationsarbeit stärken', Zeitschrift Führung + Organisation, 92(3), pp. 162–165.
- Beckenbauer, A., Jud, S. and Feuz, M. (2021) 'Digital Innovation Sprints : wie Innovationsworkshops digital funktionieren', Zeitschrift Führung + Organisation, 2021(2), pp. 108–110.
- Hefti, J., Rawitzer, H. and Beckenbauer, A. (2018) 'Open Innovation : wie Unternehmen fit für die Zukunft werden', Zeitschrift Führung + Organisation, 87(2), pp. 125–128.
Book chapters, peer-reviewed
Beckenbauer, A. et al. (2019) 'Veränderungen der Ertragsmodelle durch digitale Produkt-Service- Systeme am Beispiel dormakaba', in Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft. Wiesbaden: Springer, pp. 53–17. doi: 10.1007/978-3-658-26137-5_4.
Other publications
- Jud, S. et al. (2020) The role of higher education institutions in open innovation. swissuniversities. Available at: https://www.swissuniversities.ch/fileadmin/swissuniversities/Dokumente/Organisation/SUK-P/SUK_P-2/White_Paper-The_Role_of_Higher_Education_Institutions_in_Open_Innovation.pdf.
- Beckenbauer, A. (2020) 'Kennen Sie Hocoma?', Competence, 2020, pp. 30–31. doi: 10.21256/zhaw-21266.
- Beckenbauer, A., Filser, M. and Hösli, K. (2019) 'Ecosystem innovation : dimensions, essentials and measures for successful collaborations', in Birkholz, C., Letzing, K., and Molnar, Z. (eds) Ecosystem innovation : how to create successful partnerships between high-growth startups and established organizations. Zürich: Kickstart Innovation, pp. 35–38.
- Bauer, L., Beckenbauer, A. and von Pfuhlstein, H. (2019) 'Schweizer KMU im Handel im Kontext der Digitalisierung', Logistics Innovation, 2019(1), pp. 32–34. Available at: http://www.vnl.ch/Portals/0/adam/Content/FiEwU3a5G06qlPXg8DMMvw/Text/vnl_logistics-innovation_2019-1.pdf.
- Kobe, C. and Beckenbauer, A. (2019) 'Businessinnovationen in einer Zeit voller Umbrüche', Competence, pp. 20–21. doi: 10.21256/zhaw-20119.
Oral conference contributions and abstracts
Beckenbauer, A. (2015) 'Von der Technologiestrategie bis zum Suchauftrag', in 6. Aachener Management Tagung, Aachen, Deutschland, 8.-9. September 2015.