Programme Structure
Which learning pathway is right for you? Explore how our Master of Advanced Studies (MAS) programmes are structured and discover the different pathways to your postgraduate qualification.
Our Master of Advanced Studies (MAS) programmes follow a modular structure. Each programme combines several Certificate of Advanced Studies (CAS) programmes, each worth 12 ECTS credits, with a final master's thesis, resulting in a total of 60 ECTS credits. Depending on the programme, some CAS are mandatory, while others can be selected from a range of electives. This flexible structure allows you to tailor your executive education to your individual professional interests and career goals.
The overview below shows how the individual CAS programmes are combined within each MAS programme. For a complete list of programmes, including current start dates, please visit our Programme Overview.
MAS Customer Management
Master of Advanced Studies (MAS) in Customer Management (60 ECTS Credits)
This programme is designed for professionals and managers who want to take a holistic approach to customer management while deepening their expertise in both the human and data-driven dimensions of customer relationships.
Language: Most CAS programmes are currently taught in German. Selected programmes are also available in English.
Required CAS (12 ECTS Credits)
Elective CAS – Choose Three (12 ECTS Credits each)
Qualitative focus on organisational culture and customer-centric leadership:
- CAS AI-driven Customer Experience Management
- CAS AI for Marketing Leaders
- CAS Behavioral Insights for Marketing
Quantitative focus on data, analytics, and marketing technology:
Additional Components
- Academic Writing (required for participants admitted sur dossier)
- Presentation Skills (optional; complimentary for MAS participants)
The programme concludes with a master's thesis (12 ECTS credits).
MAS Marketing Management
Master of Advanced Studies (MAS) in Marketing Management (60 ECTS Credits)
The classic pathway to a leadership role in marketing. This programme is designed for professionals who want to develop broad marketing expertise while tailoring their studies to their individual interests, from content marketing and branding to specialised industry topics.
Language: Most CAS programmes are currently taught in German. Selected programmes are also available in English.
Required CAS (12 ECTS Credits)
Elective CAS – Choose Three (12 ECTS Credits each)
- CAS AI-driven Customer Experience Management
- CAS AI-driven E-Commerce
- CAS AI-driven Innovation & Service Design
- CAS AI for Marketing Leaders
- CAS Behavioral Insights for Marketing
- CAS Content Marketing
- CAS Digital Brand Management
- CAS Digital Marketing
- CAS Event Management
- CAS Health Care Marketing
- CAS Hotelmarketing
- CAS Marketing Analytics
- CAS Marketing Automation & Artificial Intelligence
- CAS Marketing- & Corporate Communications
- CAS Marketing Technology
- CAS Pricing
- CAS Sponsoring Management
Additional Components
- Academic Writing (required for participants admitted sur dossier)
- Presentation Skills (optional; complimentary for MAS participants)
The programme concludes with a master's thesis (12 ECTS credits).
MAS Product Management
Master of Advanced Studies (MAS) in Product Management (60 ECTS Credits)
This programme is designed for professionals who want to shape product decisions across the entire product lifecycle, from innovation and pricing to successful market launch and commercialisation.
Language: Most CAS programmes are currently taught in German. Selected programmes are also available in English.
Required CAS (12 ECTS Credits each)
Elective CAS – Choose Two (12 ECTS Credits each)
- CAS Pricing
- CAS AI im Product Management
- CAS Marketing Analytics
- CAS Behavioral Insights for Marketing
- CAS Health Care Marketing
- CAS Digital Brand Management
- CAS Circular Economy Marketing
- CAS Content Marketing
- CAS Sales
Additional Components
- Academic Writing (required for participants admitted sur dossier)
- Presentation Skills (optional; complimentary for MAS participants)
The programme concludes with a master's thesis (12 ECTS credits).
MAS Marketing Technology & Digital Marketing
Master of Advanced Studies (MAS) in Marketing Technology & Digital Marketing (60 ECTS Credits)
This programme is designed for professionals who want to combine marketing strategy with technology and develop expertise in marketing technology, automation, data analytics, and artificial intelligence.
Language: Most CAS programmes are currently taught in German. Selected programmes are also available in English.
Required CAS (12 ECTS Credits)
Elective CAS – Choose Three (12 ECTS Credits each)
- CAS Digital Marketing
- CAS Marketing Analytics
- CAS Digital Brand Management
- CAS Content Marketing
- CAS Marketing Automation & Artificial Intelligence
- CAS AI for Marketing Leaders
- CAS AI-driven E-Commerce
Additional Components
- Academic Writing (required for participants admitted sur dossier)
- Presentation Skills (optional; complimentary for MAS participants)
The programme concludes with a master's thesis (12 ECTS credits).
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