Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Coenen, Christian,
2005.
Prosoziales Dienstleisterverhalten im Kundenkontakt.
Wiesbaden:
Gabler.
Gabler Edition Wissenschaft.
ISBN 3-8244-8173-1.
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Coenen, Christian; Müller-Seitz, G.,
2005.
Social software as a new way of customer employee interaction.
In:
AMA ServSIG Service Research Conference, Singapore, 2-4 June 2005.
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Seiler, Roger,
2005.
Virtuelles Vertrauen und die Auswirkungen auf das CRM.
Zürich:
Universität Zürich.
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Troesch-Jacot, Mireille; Hafner, Nils,
2004.
Trends im NDS CRM : CRM Trends durch das NDS.
Organisator.
pp. 92.
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Hari, Jürg,
2004.
Marketing & Kommunikation.
2004(12), pp. 10.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)