Publications and projects according to DDC
Publications
Publications and projects according to DDC 658.8: Marketing management
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Hari, Jürg; Critchley, Geraldine,
2004.
Preis und Preiswahrnehmung - zwei Paar Schuhe!.
Marketing & Kommunikation.
2004(10).
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Coenen, Christian,
2004.
In:
Conference Proceedings of the 9th International Research Symposium on Service Quality.
9th International Research Symposium on Service Quality, Karlstad, Sweden, 15-18 June 2004.
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Polonsky, Michael; Schuppisser, Stefan; Beldona, Srikanth,
2003.
Developing relationships : a nonlinear process [paper].
In:
Falt, Helen, ed.,
Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume.
Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, Australia, 20-22 August 2003.
South Penrith:
School of Marketing and International Business.
pp. 51-66.
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Hari, Jürg; Zumsteg, David,
2003.
Gut verkaufen durch aufrichtige Emotion.
KMU Magazin.
2003(9).
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Szyszka, Peter,
2003.
Produkt-PR : Aufwand ohne Nutzen oder nützlicher Aufwand?.
Marketing & Kommunikation.
47(12), pp. 44-45.
Projects
Projects according to DDC 658.8: Marketing management
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Digital Advertising Transparency Study 2023
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Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
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Master3D – 3D-Master for a Digitized Manufacturing Platform
We enhance Bossard's Real Time Manufacturing Services by automatically creating quotes for special parts. The core is an AI-created 3D Master that unifies all available part information, enabling pricing and feasibility evaluation for many manufacturing technologies incl. additive manufacturing. ...
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Customizable Injection Molded Products and Services with Interconnected Production Planning
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Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS)