Weiterbildung
Das Institut für Marketing Management bietet folgende Weiterbildungen an:
Executive Master
Master of Advanced Studies (MAS)
MAS Customer Relationship Management
MAS Product Management
MAS Digital Marketing
MAS Marketing Management
MAS Health Care & Marketing (Kooperation mit Winterthurer Institut für Gesundheitsökonomie)
Certificate of Advanced Studies (CAS)
CAS Advanced Digital Marketing
CAS Agile Marketingorientierung
CAS Behavioral Insights for Marketing
CAS Community & Influencer Marketing
CAS Content Marketing
CAS Customer Experience Management
CAS Customer Lifecycle & Cross Channel CRM
CAS Digital Brand Management
CAS Digital Marketing
CAS Digital Marketing in NPO
CAS Digital Product Management
CAS Digital Sales & Marketing in B-to-B
CAS Health Care Marketing
CAS Industrial Product Management
CAS Service Design & Innovation
CAS Strategisches Marketing
CAS Swiss Biodesign for MedTech Innovators
CAS Marketing Analytics
CAS Marketing Technology
CAS Marketing- & Corporate Communications
CAS Pricing & Sales
WBK Auftrittskompetenz
WBK Behavioral Economics for Marketers
CAS Starttermine ab FS20 (PDF 75,5 KB)
Factsheet Weiterbildungsteilnehmende IMM (PDF 160,5 KB)