Publications and projects according to DDC
Publications
Publications and projects according to DDC 659: Advertising and public relations
-
Schneider Stingelin, Colette,
2011.
Gesundheitskampagnen in der Schweiz : strategische Planung, theoretische Fundierung und Evaluation.
In:
Doktorandenworkshop der Fachgruppe PR und Organisationskommunikation der DGPuK, Fribourg, Deutschland, 2-3 November 2011.
-
Wyss, Vinzenz; Keel, Guido,
2011.
Imperiled journalism vs. professionalized PR.
In:
ICA Annual Conference, Boston, USA, 26-30 May 2011.
-
Schneider Stingelin, Colette,
2011.
Praktische Relevanz von Theorien im Bereich Kommunikationskampagnen.
In:
Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), Dortmund, Deutschland, 01.-03. Juni 2011.
-
Keel, Guido,
2011.
Wie Social Media die öffentliche Kommunikation verändern.
In:
Know-how-Forum 2011 der MIT-Group, Unternehmertagung, Au, 5. April 2011.
-
Bartholmé, Roland H.; Melewar, T C,
2009.
The Marketing Review.
9(2), pp. 155-169.
Available from: https://doi.org/10.1362/146934709X442683
Projects
Projects according to DDC 659: Advertising and public relations
-
Digital Advertising Transparency Study 2023
-
Google Ads Training for MedTech
After a long period of organic growth of the Google Ads account, the client had decided to approach a restructuring of the Google Ads account. The team of the centre for Digital Marketing & Marketing Technology of the Institute for Marketing Management created a Google Ads training, in order to prepare for the ...
-
Trusted Loyalty Poinz
-
Ad Fraud Detection Tools Plattform
-
Digital communication strategies for the cultural sector in the Lake Constance region
This research project will investigate how a communication strategy for the marketing and communication of the diverse cultural activities and sites in the Lake Constance region could be shaped. For a sustainable strategy development the digitization of the communication, by which also the cultural sector has ...